Manager Sales

Surma Chanu Moirangthem

Mobile: +971*********; Email: *****.*****@*****.***

Job Objective

Seeking Challenging Assignments in an organization of repute.

Professional Profile

A dynamic professional with over 18 years of rich overseas and domestic experience in Strategic Planning, Retail Sales and Operations, Business Reports, Business Development, Driving Top Lines, Sales Analysis, P&L(Retail)(QSR- Fast food), Budgeting, New store opening, Store Closure, Merchandise Planning, Project management, Vendor development and management, Promotional Activities, Customer Relationship, Loyalty program implementation and follow up, NPS, Inventory Management, SOP implementation, Cost control, Shrinkage Control, Staff recruitment, Training, Coaching, Team Development and Team management.

Currently working with Tommy Hilfiger as Sales and Operations Manager(GCC)

Strongly believes in building a great team with knowledge of recruiting the right people for their respective roles and create a succession plan by continuously training, mentoring and coaching people.

A commercially sound Operation manager with a proven track record of improving efficiency, maximizing profit whilst minimizing operational costs.

An effective communicator with excellent written and verbal communication skills, and strong analytical, problem solving and organizational Abilities.

Credentials

Academic:

Completed Credentials of Readiness (CORe) from Harvard Business School.

BBA Bachelor’s in Business administration, from IMC the international management center New Delhi in the year 1999.

Courses Attended:

Train the trainer Diversity and Inclusion AOC (Advanced Operations Course) Coaching Performance Management BOC (Basic Operations Course)

Work Ethics ASM (Advanced System Management) SMC (Store Management Course)

IT Skills:

MS Office, MS Word, Excel, Power point, Retail Software’s (Orion, SAP, POS)

CAREER HISTORY

Tommy Hilfiger (Feb’2019 to Present)

Designation: Sales and Operation Manager(GCC)

Job Role:

a.Responsible for the overall sales and operations of the Tommy Hilfiger stores.

b.Prepare and analyze financial and statistical reports.

c.Set goals and objectives for all the team members in the brand and manage their performance accordingly.

d.Formulate an annual training plan based on the need analysis.

e.Devise a succession plan based on the requirements of the business.

f.Establishing short/long term budgets in tune with the corporate strategies for achieving business targets.

g.Project management of new store openings including stock, shop fit outs and launches in line with pre-agreed budgets.

h.Analyzing & reviewing the market response/ requirements and to achieve business goals.

i.Assisting in formulating business plan for retailing activities & development in the region in consultation with top management for organizational development.

j.Effectively managing the supply chain, ensuring timely and cost-effective delivery of products.

k.Responsible for demand forecasting & ensuring optimum inventory levels to meet the market requirements.

l.Overseeing the sales & marketing operations, thereby achieving increased sales growth.

m.Utilizing client feedback & personal network to develop marketing intelligence for generating leads.

n.Identifying streams for revenue growth & developing marketing plans to build consumer preference.

o.Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.

p.Co-ordinating & organizing promotion and branding activities to create market brand visibility.

q.Handling product development, visual merchandise and new product launches to widen the product portfolio and generate exceptional sales volumes.

r.Devising and implementing product management plans after studying current fashion trends and effectuating the same for different age groups.

s.Implementing pre/post launch sales promotional activities for brand building & market development.

t.Developing relationships with key decision-makers in target organizations for business development.

u.Leading, mentoring, training & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets and KPI.

v.Ensuring the smooth functioning of Online sale.

F&F, Al Futtaim Pvt. Limited, Dubai, UAE (August 2015 till 30th Dec’2018)

Designation: Operation Manager (Brand)(GCC)

Job Role:

a.Managing the overall responsibility of operations related issues of all the F&F stores, wholesale unit and shop in shop (Toys R Us).

b.Assigning Budgets to the stores and formulating an action plan to achieve the same.

c.Formulate action plans to achieve various Key Performance Indicators of the Brand.

d.Increase the profitability of the Brand by driving the top lines and controlling the bottom line.

e.Preparing annual inventory schedules to keep a control on shrinkage and also adapting to various loss prevention methods.

f.Plan maintain and manage the delivery cycle of the stores to ensure optimum availability of stock in all the stores.

g.Formulate plans to clear the ageing stock through various channels.

h.Planning seasonal launches and annual marketing calendar and executing the same.

i.Prepare annual training plan for all the stores along with training mentoring and coaching the respective store managers.

j.Planning and executing opening of new stores and closing of non performing stores.

k.Analysing various reports like P&L, weekly sales data, LFL Report, Comp. Shop Report, fast selling, slow selling report, customer data capture and shrinkage report etc.

l.Publishing the Bi-Monthly Bulletin for the Brand and conducting weekly conference call for all the store managers.

m.Plan regular visits to the stores and submit and discuss the report with the Brand Manager.

n.Liaising with The Brand Principal’s, Wholesalers, vendors and other internal departments (Finance, Logistic, Marketing, Compliance, Buying, IT, Projects etc.)

Shoe Mart, Landmark Group Private Limited, Dubai, UAE.(March’2010-July’2013)

Designation: Store Manager (Reporting to the Operation Manager)

Job Role:

a.Plan and achieve the set monthly, quarterly and annual budget of the store.

b.Maintain healthy stock margin by maintaining the right product mix and appropriate stock level.

c.Maintain the display standards as per the set layout plan and sequential links or promotion specific as per the SOP.

d.Ensuring customer satisfaction level is maintained to the highest level.

e.Ensuring all the security check and stock checks are in place to ensure that the store shrinkage level is within the prescribed limit.

f.Training, coaching, counseling and developing the staff to align them towards the goal of the company. Also monitoring the daily sales performance and conducting appraisal of the staff.

g.Preparing daily and monthly sales report, staff payroll report, petty cash and stock related reports and all admin related reports.

h.Setting the KPI of Assistant Manager and sales staff and reviewing their performance.

Marks & Spencer, Delhi, India (Sep’2006- Feb’2010)

Designation: Store Manager (Reporting to the Area Manager)

Job Role:

a.Plan and execute the same to achieve the monthly, quarterly and annual budget of the store.

b.Implementing visual merchandising skills to maintain and enhance the look of the store.

c.Efficiently using inventory management system and procedure to ensure the availability of healthy stock to facilitate sale and also reduce obsolete stock.

d.Making reports pertaining to slow moving and fast-moving stock, also reports related to staff performance and productivity.

e.Maintaining customer database and maintaining communication with them to update the current promotion running in the store. Handling customer queries and complaints to ensure 100% customer satisfaction.

f.Maintaining staff data pertaining to their skills and training required. Making training plan and execute the same to improve staff performance. Making staff KPI and continuously monitoring the performance of the store.

g.Recruiting, inducting and training the new joiners.

h.Oversee administration ask related to daily cash collection, banking, DSR etc.

i.Coordinating with the Merchandisers to ensure sufficient stock is available all throughout the year.

Westside, Trent Limited a Tata Enterprise, Delhi, India. (Nov’2005-Aug’2006)

Designation: Assistant Manager Operations (Reporting to the Manager Operations)

Job Roles:

a.Assisted the Manager Operations in various activities of store operations.

b.Responsible for opening new stores and opened three stores.

c.Analyzing sales performance and taking corrective actions in co-ordination with the respective department in charges to achieve the target of the store.

d.Monitoring the sales performance of different external brands related to perfume, watches, sunglasses and working with their respective representatives to increase the sale and also conducting promotions to increase the footfall of the respective counters.

e.Handling the accounts of external agencies pertaining to security and housekeeping.

f.Controlling and devising ways and means to curb the shrinkage of the store.

g.Recruiting and conducting their induction training.

h.Setting KPI’s and conducting performance appraisal for the staff.

i.Responsible for ethical issues of the store.

j.Preparing daily and monthly sales report, staff payroll report, petty cash and stock related reports.

k.Maintaining correct level of stock in the store.

McDonalds Restaurants Private Limited, Delhi India (October 2001-June 2005)

Designation: Restaurant Manager

Job Roles:

a.Achievement of monthly budget Plan.

b.Preparing a monthly profitability report and ensure the profitability is as per company norms.

c.Maintaining high level of customer service by using the given guidelines.

d.Ordering and maintaining the required level of inventory of all the chilled and frozen products.

e.Continuously monitoring and maintaining the wastage of the restaurant within the prescribed limit.

f.Making schedules by using various tools like hourly sales, training calendar and capability sheet.

g.Recruiting, training, coaching and mentoring staff at various levels.

h.Making monthly training plan and continuously update the capability sheet.

i.Conducting and maintaining various checks and audits related to staff, stock and quality. Ensure the accurate implementation of all the SOPs.

j.Conducting daily, weekly, monthly and annual equipment check to ensure all the equipment’s are maintained as per the safety norms.

k.Liaising with the marketing team to conduct promotions in the restaurant to increase the sale.

Shoppers Stop Limited, Delhi, India (October’1999- Sep’2001)(Designation-Sales Advisor)

My Significant Achievements

F&F:

Exceptional Performance award 2017, 2018 (F&F).

Trained and promoted 7 people successfully for the next level.

Awarded for contributing towards the achievement of the monthly and annual budget of Oasis (Flagship store)(F&F) in 2015.

Successfully handled the Launch of F&F in Toys R Us and opened IBN Battuta store of F&F.

Instrumental in turning around the sales and shrinkage of the Brand.

Successfully trained the team members for the launch of Kiabi.

Organized and managed wholesale events to clear ageing stock.

Scored 98% in employee satisfaction survey.

Successfully maintained the Mystery shopper score for the brand at 95%.

Handled the project of successfully closing all the stores in GCC.

Shoe Mart:

Successfully handled three different stores in IBN Battuta, Oasis Centre, and Outlet Mall with substantial improvement in profitability.

Instrumental in turning around the business of Oasis Centre (Shoe Mart) to +3% from -13% in the financial year 2010 to 2011.

Led key endeavors to reduce the stock loss for the year 2010 to 0.5% of the sale that was lowest ever since operations.

Recognized as the second highest seller in terms of quantity among 13 stores all across UAE.

Scored satisfactory twice in audit conducted for operational efficiencies by Landmark Audit Group.

Awarded for best window display by IBN Battuta Mall Management

M&S

Consistently achieved targets for 7 consecutive months in Saket, Marks and Spencer.

Played a key role in maintaining stock to less than 0.1% in the entire stock take.

Mentored seven people for the next level of a promotion in Marks and Spencer within a span of 3 years.

Took charge of opening two stores in Delhi-Rajouri Garden, 12000sq.ft store and Saket, 32000sq.ft. store.

Handled additional responsibility to co-ordinate and manage the seven stores in the northern region in the absence of the area manager.

Training of all the new store managers and supervisors.

Westside

Executed the opening of three stores one in Pune and two in Delhi.

Successfully build a new team for two stores who were instrumental in the opening of the store.

Significantly contributed to the end to end operational management of branches in Lajpat Nagar, 32000 Sq. Ft. Store; and Gurgaon, 26000 Sq. Ft. Store.

McDonalds

Awarded the “Best Profit Challenge Award”.

Achieved A+ grade in training department audit.

Personal Details

Date of Birth: 2 March 1977 Sex: Female

Languages Known: English, Hindi Current Location: Dubai

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