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Marketing analytics, Data visualization, Project coordination

Location:
Los Angeles, California, United States
Posted:
June 29, 2019

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Resume:

Binqian “Jessica” Gao

Los Angeles, CA *****323-***-**** • ac9pxe@r.postjobfree.com (REC)

Recent graduate from USC Master of Science in Marketing program (analytics track), equipped with the skills of market analytics & data visualization, the working experiences (2+ years) of marketing communications planning and implementation in healthcare, high-tech and CPG fields, and the real practice of business development (4+ years) for own family export business to countries from Europe, Middle East, Asia, North and South America.

Expertise: Market Analytics · Web/Digital Analytics & Strategy · Marketing Communications · Pricing Strategy · Project Coordination · Media Partnership · Data Visualization · New Product Development EDUCATION

University of Southern California, Los Angeles, CA May 2019 Master of Science in Marketing (on Analytic Track) Donghua University, Shanghai, China June 2016

Bachelor of Management in Public Relations, Shanghai Municipal Outstanding Graduates PROFESSIONAL EXPERIENCE

Keck Medicine of USC, Los Angeles, CA June 2018 - Apr 2019

-Intern, International Health and USC TeleCARE

Improved brand awareness via Keck’s mere official Chinese platform to facilitate international patient referrals business and incoming Telemedicine services

• Increased Avg. Unique Pageview by over 50% (2H’18 vs Q2’18)

• Broke 0 record for international patient inquiries via the social platform

• Developed featured articles for Keck professionals, as social influencers, by lectures or interviews

• Initiated collaborations with marketing/other depts’ colleagues for patient-focused content development

• Established instruction webpages for virtual patient application processes by self-studying Dreamweaver Edelman Public Relations Worldwide, Shanghai, China Feb 2016 - May 2017

-Assistant Account Executive, Healthcare Team

Supported account managers in various types of projects, e.g. Coca-Cola MTC IMC project, Fresenius Kabi

(FSMP), Abbott (Libre), AstraZeneca (AZD9291), U.S. Pharmacopoeia (Social Strategy)

• Distributed and consolidated projects (3M+ CNY budget) for successful and seamless execution of fully integrated multi-functional programs (social, SEO, TV, digital, PR) developed to clarify brand/product rumors and earn trust on a national scale

• Recommended new social repositioning for USP as a “localized” standard adviser to increase end consumers’ awareness and expand online business services. Idea championed by the manager to the client

• Devised media plans based on the third-party survey results and partnered with 30+ legacy media outlets simultaneously to increase positive media coverage

• Monitored and documented digital projects' progress providing weekly status report to every stakeholder

• Reviewed and revised all types of content from peer agencies/media/vendors to ensure brand compliance

• Supervised and correlated large quantities of media monitoring data to verify the marketing efforts

• Developed, tracked and managed the team budget and third-party contracts Binqian “Jessica” Gao

Los Angeles, CA 90007 • 323-***-**** • ac9pxe@r.postjobfree.com (REC) Archetype (Former: Text100), Shanghai, China June 2015 - Jan 2016

-Intern / Freelancer (after Summer Internship)

Managed the official Weibo & WeChat service account of Honeywell Aerospace to improve social influences

• Increased total followers on WeChat from approximately 2,000 to 5,000+

• Drafted 2019 social communications plan aimed to improve the recognition among aero-related professionals for B2B fairs by establishing online communities and diversifying interactions ENTREPRENEURSHIP

Nanjing Shield Stationery Co., Ltd, Jiangsu, China June 2015 - Present

(Family business, a stationery manufacturer exporter for over 20 years)

-International Business Development & Client Management Establish/retain business relationships with clients across 15+ countries such as Korea, Canada, Germany, UAE, Brazil, Thailand, accounting for nearly 80% profit per year

• Facilitate success in business negotiations through simple cost simulations and competitor analyses

• Propose a new business model to expand the client categories from sellers to manufacturers in order to reduce the costs on new product development

TOOL

• R (preferred), SPSS, SAS, Excel with DecisionPro

• Qualtrics, Sawtooth, SurveyMonkey

• Google Analytics, Keyword Planner

• Adobe Creative Cloud, Maya



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