Resume

Sign in

Brand Manager

Location:
Johannesburg, Gauteng, South Africa
Posted:
June 30, 2019

Contact this candidate

Resume:

Curriculum Vitae

Of

Irfaan Sewlala

PERSONAL DETAILS

Name

Irfaan Sewlala

Identity Number

870**********

Gender

Male

Nationality

South African

Marital Status

Single

Residential Address

28 Chelsea Village, First Street, Randburg

Mobile number

O79 496 3891

Drivers License

Code 08

Email

ac9p9j@r.postjobfree.com

Race

Indian

EDUCATION AND TRAINING

SECONDARY EDUCATION

School

Kingsway High School

Highest Standard Passed

Matric- Merit Pass

Year of Matriculation

2004

Subjects

- English

- Afrikaans

- Mathematics

- Biology

- Business Economics

- Accounting

- History (7th subject)

EXTRA CURRICULAR ACTIVITES AT SCHOOL

-Career Monitor

-Participated in soccer, cricket, rugby, hockey and swimming

-In charge of annual career day

TERTIARY EDUCATION

Institute

University of KwaZulu Natal (UKZN)

Qualification

Year of Completion

Previous Qualification

Year of Completion

Honours – B.Comm Business Management

2008

Degree- B.Comm – Marketing and Management.

2007

ACADEMIC COURSES

HONOURS – FORTH LEVEL

Management Research Project – Dissertation

Topic: “The Load shedding effect on the South African Economy”

Marks and certificates available on request

SUBJECTS

-Advanced Global Studies

- Corporate Behaviour

- Project Management

-International Business Studies

-Corporate Strategies

- Research Methodologies

-Research Project

EMPLOYMENT AND EXPERIENCE

Period of Employment

May 2010 – March 2014

Organization

Pfizer SA (Durban, relocated to Johannesburg in July 2011)

Position

Professional Sales Representative (3 year contract)

Duties:

Achievements :

Reason for leaving :

-KZN Coastal

-Gauteng South/Vaal

-Calling on GP’s, Pharmacies, Physicians and Cardiologist

-Promoting CNS and CV Portfolio

-Monthly Feedback Reports

-Logging calls daily

-Screening days

-Pharmacy trainings

-Wholesaler visits

-Build strong relationships

-Successful implementation of IDP

-Incentives received Quarterly

-Increased growth on total portfolio

-CPD on Cardiovascular Disease.

-Invited to “Recognition of Key Future Talent” cocktail at POA.

-Incentives received Quarterly

-Runner up for “Rep of the year” 2012 and 2013

-Collaboration Project 2013 working with Brand Manager to develop PDP.

-Joined Pfizer Retail Sales team

Period of Employment

April 2014- December 2015

Organization

Pfizer SA

Position

Retail Pharmacy Representative

Duties:

-Manage the Johannesburg South/Vaal and West Rand areas

-Calling on Key Pharmacies

-Promote Pfizer’s commercial value to pharmacists

-Discuss Pfizer initiatives and programs

-Pharmacy trainings

-Execute tailored strategy for Independent and Corporate Pharmacies.

-Responsible for the management of Mobile Intelligence within Coastal Retail Team, they report directly to me.

-Marketing Mentorship Plan (2015) .

-Worked closely with Brand Manager (Mentor)

-Therapeutic area understanding, Macro environment, Competitor analysis, Market definition, Customer needs and segmentation, Drawing out key issues, Developing key strategies, Handling strategic output expenditure and revenue, Expense/Revenue forecast, Demand planning.

-Created a Brand Plan for Relpax, a Pfizer product for migraine therapy.

-Completed Professor Don Sexton’s( Columbia University) online marketing courses.

Period of Employment

January 2016- June 2016

Organization

Pfizer SA

Position

Junior Brand Manager-Exports

Duties:

Reason for leaving:

-Responsible for Namibia, Botswana, Zimbabwe, Mauritius, Zambia, Angola, Madagascar and Mozambique.

-In depth market knowledge and understanding of each countries dynamics and key factors.

-Development and implementation of product and marketing strategies for the various countries

-Data and sales analysis and interpretation.

-Development of detail aids and promotional material in line with marketing strategy

-Pricing and market trend analysis

-Collaboration with the various internal departments including medical, regulatory and sales.

-Vendor management

-Key customer interactions

-Internal promotion

Internal promotion

Period of Employment

July 2016- December 2018

Organization

Pfizer SA

Position

Brand Manager- Cardiovascular and Men’s Health (Pain added in 2018)

Duties:

-Responsible for growth strategy for Men’s Health and Cardiovascular portfolios. Competing against generics commercial strategy.

-Digital strategy- website creation and launch (Life Uncensored website aimed at consumers suffering from erectile dysfunction and menopause. Social media advertising through Facebook, Twitter and Instagram in order to reach consumers). The website has won 3 SABRE awards in 2018, best Digital campaign, best Healthcare campaign and an Africa Platinum award for Best in Show.

-Pilot launch for Pfizer HCP website electronic communication with HCPs.

-Digital marketing integration from traditional methods to innovative means by targeting consumers and HCPs.

-Data and sales analysis and interpretation.

-Development of detail aids and promotional material in line with marketing strategy

-Pricing and market trend analysis

-Collaboration with the various internal departments including medical, regulatory and sales.

-Vendor management

-Key customer interactions

-Participation in Global Marketing conference in Dubai, as well as monthly video calls.

-

Period of Employment

Jan 2019- Current

Organization

Abbott

Position

Senior Product Manager- Adult Nutrition

Duties:

-Responsible for achieving budget for the Adult Nutrition portfolio

-Manage budgets and P&L margins on key brands.

-Create robust strategies for trade, hospital and HCP activities.

-Effective data and sales analysis and interpretation.

-Development of detail aids and promotional material in line with marketing strategy

-Conduct regular pricing and market trend analysis

-Collaboration with the various internal departments including trade marketing, finance, regulatory and sales.

-Vendor management

-KOL strategy activation

Reference:

Terrence Dooms (Market Access Manager-Exports) Pfizer SA

Phone:

082-***-****

Email:

ac9p9j@r.postjobfree.com

Reference:

Jacques Du Preez

Phone:

082-***-****

Email:

ac9p9j@r.postjobfree.com



Contact this candidate