Brand Manager
Resume:
Curriculum Vitae
Of
Irfaan Sewlala
PERSONAL DETAILS
Name
Irfaan Sewlala
Identity Number
Gender
Male
Nationality
South African
Marital Status
Single
Residential Address
28 Chelsea Village, First Street, Randburg
Mobile number
O79 496 3891
Drivers License
Code 08
ac9p9j@r.postjobfree.com
Race
Indian
EDUCATION AND TRAINING
SECONDARY EDUCATION
School
Kingsway High School
Highest Standard Passed
Matric- Merit Pass
Year of Matriculation
2004
Subjects
- English
- Afrikaans
- Mathematics
- Biology
- Business Economics
- Accounting
- History (7th subject)
EXTRA CURRICULAR ACTIVITES AT SCHOOL
-Career Monitor
-Participated in soccer, cricket, rugby, hockey and swimming
-In charge of annual career day
TERTIARY EDUCATION
Institute
University of KwaZulu Natal (UKZN)
Qualification
Year of Completion
Previous Qualification
Year of Completion
Honours – B.Comm Business Management
2008
Degree- B.Comm – Marketing and Management.
2007
ACADEMIC COURSES
HONOURS – FORTH LEVEL
Management Research Project – Dissertation
Topic: “The Load shedding effect on the South African Economy”
Marks and certificates available on request
SUBJECTS
-Advanced Global Studies
- Corporate Behaviour
- Project Management
-International Business Studies
-Corporate Strategies
- Research Methodologies
-Research Project
EMPLOYMENT AND EXPERIENCE
Period of Employment
May 2010 – March 2014
Organization
Pfizer SA (Durban, relocated to Johannesburg in July 2011)
Position
Professional Sales Representative (3 year contract)
Duties:
Achievements :
Reason for leaving :
-KZN Coastal
-Gauteng South/Vaal
-Calling on GP’s, Pharmacies, Physicians and Cardiologist
-Promoting CNS and CV Portfolio
-Monthly Feedback Reports
-Logging calls daily
-Screening days
-Pharmacy trainings
-Wholesaler visits
-Build strong relationships
-Successful implementation of IDP
-Incentives received Quarterly
-Increased growth on total portfolio
-CPD on Cardiovascular Disease.
-Invited to “Recognition of Key Future Talent” cocktail at POA.
-Incentives received Quarterly
-Runner up for “Rep of the year” 2012 and 2013
-Collaboration Project 2013 working with Brand Manager to develop PDP.
-Joined Pfizer Retail Sales team
Period of Employment
April 2014- December 2015
Organization
Pfizer SA
Position
Retail Pharmacy Representative
Duties:
-Manage the Johannesburg South/Vaal and West Rand areas
-Calling on Key Pharmacies
-Promote Pfizer’s commercial value to pharmacists
-Discuss Pfizer initiatives and programs
-Pharmacy trainings
-Execute tailored strategy for Independent and Corporate Pharmacies.
-Responsible for the management of Mobile Intelligence within Coastal Retail Team, they report directly to me.
-Marketing Mentorship Plan (2015) .
-Worked closely with Brand Manager (Mentor)
-Therapeutic area understanding, Macro environment, Competitor analysis, Market definition, Customer needs and segmentation, Drawing out key issues, Developing key strategies, Handling strategic output expenditure and revenue, Expense/Revenue forecast, Demand planning.
-Created a Brand Plan for Relpax, a Pfizer product for migraine therapy.
-Completed Professor Don Sexton’s( Columbia University) online marketing courses.
Period of Employment
January 2016- June 2016
Organization
Pfizer SA
Position
Junior Brand Manager-Exports
Duties:
Reason for leaving:
-Responsible for Namibia, Botswana, Zimbabwe, Mauritius, Zambia, Angola, Madagascar and Mozambique.
-In depth market knowledge and understanding of each countries dynamics and key factors.
-Development and implementation of product and marketing strategies for the various countries
-Data and sales analysis and interpretation.
-Development of detail aids and promotional material in line with marketing strategy
-Pricing and market trend analysis
-Collaboration with the various internal departments including medical, regulatory and sales.
-Vendor management
-Key customer interactions
-Internal promotion
Internal promotion
Period of Employment
July 2016- December 2018
Organization
Pfizer SA
Position
Brand Manager- Cardiovascular and Men’s Health (Pain added in 2018)
Duties:
-Responsible for growth strategy for Men’s Health and Cardiovascular portfolios. Competing against generics commercial strategy.
-Digital strategy- website creation and launch (Life Uncensored website aimed at consumers suffering from erectile dysfunction and menopause. Social media advertising through Facebook, Twitter and Instagram in order to reach consumers). The website has won 3 SABRE awards in 2018, best Digital campaign, best Healthcare campaign and an Africa Platinum award for Best in Show.
-Pilot launch for Pfizer HCP website electronic communication with HCPs.
-Digital marketing integration from traditional methods to innovative means by targeting consumers and HCPs.
-Data and sales analysis and interpretation.
-Development of detail aids and promotional material in line with marketing strategy
-Pricing and market trend analysis
-Collaboration with the various internal departments including medical, regulatory and sales.
-Vendor management
-Key customer interactions
-Participation in Global Marketing conference in Dubai, as well as monthly video calls.
-
Period of Employment
Jan 2019- Current
Organization
Abbott
Position
Senior Product Manager- Adult Nutrition
Duties:
-Responsible for achieving budget for the Adult Nutrition portfolio
-Manage budgets and P&L margins on key brands.
-Create robust strategies for trade, hospital and HCP activities.
-Effective data and sales analysis and interpretation.
-Development of detail aids and promotional material in line with marketing strategy
-Conduct regular pricing and market trend analysis
-Collaboration with the various internal departments including trade marketing, finance, regulatory and sales.
-Vendor management
-KOL strategy activation
Reference:
Terrence Dooms (Market Access Manager-Exports) Pfizer SA
Phone:
Email:
ac9p9j@r.postjobfree.com
Reference:
Jacques Du Preez
Phone:
Email:
ac9p9j@r.postjobfree.com
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