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Sales Representative Social Media

Cranberry Township, PA
June 26, 2019

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References available upon request


*** ******* *****

Cranberry Twp., PA 16066



General Carbide Corporation, Greensburg, PA 02/2014 – 04/2019

Director of Sales & Marketing

Responsible for planning and implementing all sales, marketing and product programs, both in the short and long term targeting existing and new markets.


Manage the Sales Team that includes (5) Inside Sales Engineers, (4) Outside Sales Engineers and (3) Independent Sales Representatives including one in Mexico.

Manage complex markets including Oil & Gas, Automotive (Tier 1, 2 & 3) and all metal forming applications.

Create and promote business development programs to penetrate new markets or expand existing markets

Develop each team member based on their strengths and provide training for areas that may require improvement

Review / write all contracts including CA, NDA and Supply Agreements Marketing

Coordinate graphic design and marketing campaigns for existing and new markets

Write and approve POS, TDS and other marketing information

Create print and digital ads including advertorials, email blasts and point of sale material

Create ads for selected print magazines to include digital advertising

Promote the brand through app development and social media Evraz Stratcor Inc, Chicago, IL 02/2005 – 01/2014

Global Sales Manager, Specialty Chemicals and Master Alloys

Manage global business for the following product offerings with emphasis on annual sales objectives and long-term market penetration objectives;

- Specialty chemical (Vanadium compounds)

- Master alloys used in the aerospace industry

- Titanium and aluminum powders

Develop and manage global sales channels (International Agents and direct sales into domestic markets) to support market penetration objectives

Coordinate product development efforts with Technical Department and develop and execute new product launch

Contracts: Manage, write, issue and/or approve ST/LT Supply Agreements

Technical resource for specialty chemical and master alloy business

Develop specialty chemical budget, forecasts and objectives for global business The Valvoline Company, Lexington, KY 08/1999 – 02/2005 Marketing Manager 09/2002 – 02/2005

Responsible for Valvoline SynPower Service Chemical national product launch Product Development

Coordinate product development between research center and marketing department

Coordinate transfer of new product technology to manufacturing plants throughout the US References available upon request

William Booher Resume Page 2

Marketing Development

Coordinate graphic design and marketing campaign for all marketing teams

Write and approve POS, TDS and other marketing information

Coordinate the development of the Car Care Service Chemical Web Pages

Write and obtain laboratory approval for all service chemical methods/instructions for use

Develop Manual and exams for Technician Certification Programs at the installer level (specifically VIOC)

Identify and develop levels of distribution - the support provided by Valvoline and commitment required of the distributor

East Region Technical Sales Representative 06/2001 – 09/2002 Responsible for Technical Support and Sales for the East Region’s Heavy Duty/PCMO for the following brands: Valvoline, Zerex, MaxLife, SynPower and Pyroil Brands. Result

Valvoline Sales Representative of the Year (2002)

Member Top Gun (Top Gun is top 2% of entire Valvoline Sales Force) Sales and Technical Specialist 08/1999 – 06/2001

This position was an Entry-level sales position with the Commercial Fleet Division of Valvoline.

Develop strategic partnership with Cummins Engine Company (OEM) and Cummins Distributors coordinating Valvoline sales objectives with Cummins Engine Company OE Specification. Results

Exceeded all Valvoline sales objectives and promoted to East Region Technical Sales Representative for the East Region.

YUMA Industries, Shelbyville, IN 1993 – 08/1999

Development Chemist / QS Coordinator

Development Chemist

Develop and formulate lubricants and corrosion inhibitors used in the metal working/metal cutting industry (automotive/manufacturing).

Generate production procedures based on product formulations

Regulatory compliance (EPA/IDEM)

QS 9002 Coordinator

Develop / Maintain Quality System to the QS9002 Standard Result: YUMA Industries received QS9002 Certification in September 1998 EDUCATION

Youngstown State University, Youngstown, OH 1985 - 1990 Bachelor of Science, Chemistry

Minors in Biology and Physics


• Certified Internal Auditor QS9000 System Documentation (AIAG)

• Sales Representative of the year, The Valvoline Company

• Member “Top Gun” The Valvoline Company (Consistently ranked in top 5% of Sales Force)

• Myers Briggs: ENTJ

• Miller Heiman Strategic Selling

• Dawson Power of Negotiating

• Profit Specialist Training I&II

• Individual Excellence I, II & III

• 360o Feedback Training I, II & III

• Individual Excellence / 360o Feedback Training Coach

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