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Design Social Media

New York City, New York, United States
June 03, 2019

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Annette Bovenschulte

*** **** ********, ***. **** New York, NY, 10002 323-***-**** Design Director Apparel and Accessories, Men’s and Women’s, Luxury and Contemporary backgroud Experience

Kenneth Cole

Concept Design Director, reporting to SVP of Creative Services and founder/ Creative Director Kenneth Cole May 2017- now

- Design Direction for 25 different categories, Women’s and Men’s apparel, accessories and footwear

- Design Direction through sketch and proto phases

- Fittings Apparel

- Direction and research new techniques and solution Apparel and accessories

- Direction for materials and material innovation

- Direction Color, pattern, print, graphics and hardware standards brand-wide, research based, utilizing trend services like Trend Union

- Streamlining Men’s and Women’s Footwear Merchandising: introducing a new naming strategy, franchises, streamlining the Merchandising assortment

- Reestablish and update Kenneth Cole design codes and an overall aesthetic for Kenneth Cole Handbags

- Unify branding and design standards for all Kenneth Cole footwear brands and divisions

- Collaboration with leadership and Marketing to reestablish and update Kenneth Cole design codes, a message that the company stands for

- Analysis of market and competitors for any of our 25 categories, Marketing and Social Media using NPD and other research tools

- Design Direction for our international licensing partners in Latin America, Europe and India

- Communication and collaboration with around 20 print vendors on various projects, including Corporate Concept

- Communication with factories in Italy and domestically for Development of Direct-to Consumer product Off-White

Design Consultant, collaboration with founder/ Creative Director Virgil Abloh February 2017- now

- Development of creative concepts in collaboration with the founder/ Creative Director Virgil Abloh

- Design and research around handbag shapes and materials, prints and graphics, textile development for apparel, shape research and studies

Rebecca Minkoff

Associate Design Director, reporting to founder/ Creative Director Rebecca Minkoff January 2014- April 2017

- Design and development of all new handbag lines / representing 50% of the yearly revenue

- Development Creative language of the RTW segment of Rebecca Minkoff

- Development of a print language for the dress and tops segments

- Development Creative language Rebecca Minkoff footwear

- Overseeing all print and embellishment design and development for apparel and accessories

- Development of the Uri Minkoff Men’s handbag line

- Research of new materials, trims and applications at international Trade shows such as Lineapelle and Premiere Vision

- Working directly with our Korean factories on the development of the product Freelance


September 2013- May 2016

- Research into and Development of the new Coach aesthetic under Stuart Vevers

- Development of print, textile and embroidery concepts Joie

January 2016- January 2017

- Design and development of the first handbag line for Joie

- profound research into aesthetic language for accessories line

- Collaboration with Creative Director


March 2013- March 2014

Print Design

- Development of a new print language for the brand,

- Collaboration with Design Director and CEO

Loewe, Madrid

Handbag and Print Designer, reporting to Creative Director Stuart Vevers January 2011- March 3013

- Redefine the ‘Loewe image’, designing runway shows and Special projects that talk to a younger customer

- Handbag Design runway and Special projects

- Footwear design and development for runway shows

- Print Design handbags and Special projects

- Textile Development and shapes RTW and accessories runway

- Development of projects in liaison of RTW and accessories, Marketing and Visual Merchandising with a high Marketing impact (for example collaborations with Junya Watanabe, Colette or Isetan)

- Extensive research of new materials and techniques at international trade shows and in collaboration with our Italian suppliers and factories

Band Of Outsiders, Los Angeles

Design Director ‘Boy’ and ‘Girl”, reporting to Scott Sternberg January 2010- December 2010

- Right hand to founder/ Creative Director Scott Sternberg

- Establishing design language for Women’s line « Girl »

- Direction of fittings

- Sketching and communication of designs to Italian factories

- Knit and textile development

- Knit design

- Shoe design

- Print design

Louis Vuitton

Concept-, Accessories- and Print- Designer Runway, reporting to Peter Copping and Marc Jacobs September 2007- December 2009

- Concept Design for color, print, details, theme, shapes, textiles and embroideries

- Print design runway

- Soft accessories Design runway and commercial line Adidas


March 2007- September 2007

- Designer for Sportswear collections for Special accounts like JD or Footlocker Internships

Alexander Mc Queen

September 2006- March 2007

- Embroidery and Print design

- Placements, hand sketches and applications

- Development of new techniques

Narciso Rodriguez

June 2005- September 2005

Intern Design Studio

College: ESMOD INTERNATIONAL DESIGN SCHOOL, BERLIN Fashion Design, Print Design, Pattern Making, Design Marketing Languages: German, English, French, Spanish, basic Italian Skills: Adobe Creative Suit, Illustrator, Photoshop, Bridge, Excel, Word, PowerPoint

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