Professional Profile

Marketing and Corporate Events expert with 11 years’ experience having spent the last four years in higher education meeting client goals through marketing verticals such as: online and campus lead generation, engagement, retention models, campus events, Eventbrite, social media, email cadences, LinkedIn InMail, direct mail, SMS, webinars, and website development. Expert influencer in delivering multiple projects on time by teamwork collaboration and project timeline management.

Experience

Marketing Account Manager, Helix Education, Salt Lake City, Utah

January 2014 - June 2019 (timeline gap: Discover Healing sJune 2017- February 2018)

Organized strategic marketing campaigns targeting adult online audiences by leveraging inquiry, enrollment, and retention CRM management platform strategies to meet client enrollment goals

Implemented efforts using data intelligence on university enrollment behavior that resulted in a 32% annual enrollment increase for Judson University

Collaborated with enrollment teams implementing communication efforts for Brenau University resulting in a 78% year over year retention rate

Delivered award winning lead generating microsites to clients by managing objectives from kick-off to final product while ensuring clients brand integrity was maintained and timelines were met

oAwards: Education Digital Marketing 6th Annual Awards

Judson University Microsite Bronze Winner - Microsite: https://judsondegree.com/

Brenau University Microsite Merit Winner - Microsite: https://online.brenau.edu/

Responsible for weekly client calls, status reports, account management, updated partner intranet site, maintained Salesforce per partner, and overall project management of creative deliverables internally and externally using Workamajig system

Coordinated the event marketing for Judson University’s on ground campus Faith and Fellowship Night hosted by Chicago Wolves; featuring Wayne Messmer

Launched university on ground events to increase enrollments for upcoming semesters

Marketing Manager, Discover Healing, Remote, Utah – June 2016- Feb. 2017

Responsible for developing and strategizing marketing tactics to increase attendance to monthly webinars via WebinarJam and implementing upselling strategies during webinars to increase product sales

Organized branding development for new website and marketing initiatives, with a focus on SEO, CRO, lead gen, sales, webinar and event registrations

Created email marketing campaigns within Infusionsoft to drive sale objectives and awareness of brand

Developed tactical strategies to increase attendance and ticket sales for national and international public events

Responsible for managing the marketing team, projects, timelines, goals and yearly objectives

Product Marketing Manager, Food for Health International, Orem, Utah - 2012 - 2014

Organized trade show product launch for Activz, PowderPure and Food for Health tradeshows, exhibit design, sales collateral, ecommerce website, social media, and print advertisement to gain exposure in the market place meeting sales team’s objectives

Managed creative team in launching 30+ new supplement products in the B2B and ecommerce market place increasing revenue for $50 million company

Strategized with creative team, R&D, and print house in producing supplement package designs that met FDA approval, and USDA Organic Certification for organic and non-GMO supplements

Director of Events, Utah Valley Chamber of Commerce, Provo, Utah - 2010 - 2012

Developed grass root strategies that increased event registration and sponsorship donations through brand awareness campaigns, and community engagement

Organized 200+ events annually including: Installation Banquet, Pillars of the Valley honoring Alan and Karen Ashton 2012 and Blake Roney 2011, Women Business Network, Entrepreneur Networking Luncheons, Great Kid Awards, Leadership Academy, Golf Tournament, Taste of the Valley, Executive Summit, and Friday Forum events

Negotiated sponsorship opportunities with Utah businesses for Chamber of Commerce events

Secured high level government and corporate leaders to speak at events and educational programs

Managed board volunteers, community volunteers, and college interns to execute events

Executive Assistant to CEO, Sizzling Platter Inc., Murray, UT - 2009 - 2010

Utilized discretion and judgment at all times in dealing with executive's direct reports, as well as communication with restaurant employees

Executed communication initiatives designed to increase internal and external awareness of Sizzling Platter’s CEO presence and image throughout 130 restaurants in five markets

Coordinated all corporate events including $100,000 Christmas employee party at Grand America

Co-Chair of Sizzling Platters community out reach Lend-A-Hand charity

Highly effective fundraiser resulting in over $60,000 in community funding and $40,000 in employee emergency funding

Marketing Manager, The Living Planet Aquarium, Sandy, UT - 2008- 2009

Conceptualized and wrote public relations, advertising, and marketing content campaigns that were consistent and responsive to a strategic marketing plan increasing attendance and awareness of the aquarium

Creatively designed and development graphic exhibit signage, quarterly newsletters, brochures, billboards, signs and print collateral

Expanded partnerships with Comcast Spotlight, KUTV 2, Citadel Broadcasting, and commercial printers

Collaborated with the aquarium education team to design effective oceanic training manuals for schools across Utah state

Education

University of Utah, Salt Lake City, Utah - Bachelor of Science, Mass Communication, 2008

National Institute of Medical Aesthetics, South Jordan, Utah - Master Esthetician License - 2020

Digital Applications

G Suite, Microsoft Office Outlook, Microsoft Suite, WebinarJam, Workamajig, Basecamp, Salesforce, Adobe Creative Suite, Aprimo, Infusionsoft, Helix Find, Helix Enroll CRM, Helix Retain CRM, Helix Acuity Intelligence Platform, Helix Confluence intranet, SFTP, Trumpia text, Mac, PC

Credentials

Children of Ethiopia Education Fund, Utah - Board Member, PR & Fundraising Chair, 2010-2012

Children of Ethiopia Education Fund, Utah - Public Relations Volunteer, 2008 - 2010

Public Relations Intern, 2009-2010 • Comcast - Sandy, Utah

PRSSA member, 2007 - 2009

8346 Fayeway Dr. Sandy, UT. 84094 801-***-**** ac9hu4@r.postjobfree.com LinkedIn

GINA MORLOCK

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