Marketing Leader Digital Media Retail Branding
Accomplished Senior Marketing Leader with progressive experience defining and driving marketing strategies forward and a proven track record of generating multi-million-dollar revenues year-over-year for leading organizations, both domestic and international. Thrives in high-volume environments with the ability to creatively optimize ever-changing business needs, improve outreach and continuously drive profitability.
Skilled at integrated communications, strategic planning, branding, relationship management, business development, public relations and marketing. Ability to achieve long-lasting revenue gains, steer strategic vision, as well as align and execute corporate marketing, communication and sales objectives.
Areas of Expertise:
Brand Management – Digital Strategist – Social Media – Internal & External Communications
Strategic Business Planning – E-Commerce & Website Management
Market Research & Analysis – Team Management – International Relations
P&L Management – Public Relations – Data Driven –Business Development - Innovation
NovationIQ – Lenexa, KS 2018 to 2019
VP of Product Management & Marketing
Creating and effectively deploying a best-in-class marketing/public relations strategy that will allow NovationIQ to cultivate and enhance meaningful relationships with targeted stakeholders and B2B and B2C audiences. Member of the Executive Team, reporting to the CEO.
Created a full line of premium foam aquatic products and launched e-commerce sites, Floatationiq.com and store front on Amazon.com. First year sales were 300% over forecast.
Executed brand strategies for Novation IQ’s Innovation Center, which creates solutions around three key areas: fabricated rubber and foam, medical research and energy solutions.
Hire, train, and manage Marketing, Customer Relations and Account Management teams.
Ownership and strategic oversight of brand and product marketing including internal/external collateral, videos, websites, and digital/print/social media.
Defined marketing and communications objectives that align and support company sales goals; analyzing and interpreting information, conditions, and other variables to develop a framework for communications and marketing.
Pursued, negotiated and implemented exclusive licensing agreements with Coca-Cola and Mossy Oak.
Full responsibility over P&L including sales and product forecasting
Huhtamaki, Inc. – Desoto, KS 2007 to 2018
Director of Retail Brands & Marketing
Responsible for generating $400M in annual revenue for the Chinet Brand portfolio by driving comprehensive marketing strategy and concurrently developing innovative product execution.
Served as key collaborator, team leader, spearheaded strategic product planning, consumer research, and promotion analysis. Lead all marketing efforts to develop diverse advertising campaigns across television, print, and digital. Evaluated initiatives with trend analysis and creation of key metrics and reporting to measure program success.
Julie Stoetzer firstname.lastname@example.org Page 2
Huhtamaki, Inc., continued:
Promoted swiftly through series of increasingly responsible roles. Hired as Marketing Manager and promoted to Director of Plastics & Paper, and then Director of Retail Brands & Marketing.
Lead all full-cycle marketing initiatives which resulted in significant growth into new target segments. Achieved $100M+ in new product sales while driving development and launch.
Defined and executed consumer-facing, integrated marketing plans and used data to monitor and drive strategies’ effectiveness.
Strategically aligned company in the digital and e-commerce marketplace, by launching the first company website and e-commerce platforms.
Utilized and built digital campaign offerings such as pay-per-click, SEO strategies, banner ads, video, social media promotion, monthly newsletters, and programmatic advertising to substantially amplify site traffic.
Cultivated and grew consumer database to 750K in eight years while managing partnerships with retail influencers and consumer loyalty programs both digital and traditional.
Lead launch of the Chinet Brand across Mexico, Australia, France, and the United Kingdom.
Concisely administered full responsibility over P&L including sales and product forecasting while analyzing data to assess brand health and identify opportunities to expand equity and increase revenue projections.
Chosen to represent United States on Huhtamaki Global Branding Project in the creation, development, and execution of new business ideas.
-Director of Marketing: Kansas City Steak Company (2005 – 2007)
-Product Manager: Borden Cheese, American Dairy Brands (2003 – 2005)
-Category Marketing Manager, Outland Sports (2000 – 2003)
-Director: Technology Business Development, PIA Merchandising (1992 – 2000)
Bachelor of Science (BS) in Journalism, University of Kansas – Lawrence, KS
Philanthropy & Certifications & Awards
Board member, NourishKC, Communications Chair Founding Board member of Lisa’s House
Certified Giant Leadership Trainer University Guest Lecturer
National PRSS Award winner for Social Media and Public Relations Campaigns