Puneet Singh Gujral
Email Id: email@example.com
Contact Number: 840-***-****
**** ****** ** ******** ************** IBS, Hyderabad 2015 Bachelor of Hotel and Tourism Management BIT, Mesra Work Experience
Organisation: - WaterHealth International, Hyderabad Designation: - Sr. Digital Marketing Executive
o Research, planning, implementing and managing overall digital marketing strategy. o Handled the team of graphic designer and content writer to achieve the goal. o Managed and maintained all the social media activity across various platforms. o Strategized social media campaign to increase the brand awareness, customer engagement and customer acquisition across various platforms.
o Monitored social media competition and provided suggestions for improvement. o Developed and implemented effective search engine optimization (SEO) strategies. o Managed off-page and on-page optimization activity. o Inserted appropriate and relevant keyword in the website content to improve the SERP ranking. o Created powerful calls-to-action to convert visitors o Created backlinks to improve traffic and ranking. o Recommended to secure the website with https.
o Revamped the organisation’s whole website considering SEO to improve ranking in SERP. o Strategized for PPC (google AdWords) campaign and suggested the roadmap. o Revamped Wikipedia page.
Google AdWords Google Analytics
Google Search Ads YouTube- Video for brands
Google Display Ads Google- My Business
MBA Summer Internship
Name and Location: - DG Beans, Indore
Title: - A study on digital marketing and its future prospect in India. Duration: - 16 weeks
Methodology: - The following methods and tools were undertaken for the assigned project: -
SEO – (On-page and Off-page) Google Analytics
Google AdWords Social media marketing
Task- Handled “On Page and Off Page SEO”, Social media pages, Facebook analytics, Goggle AdWords campaign.
Observations and Result: - Optimized the search results of the assigned Live Project from the 10th page of the google search engine to the 1st page by using various SEO tools and google analytics. Technical Skills
o Digital Marketing: - Social media marketing, Google AdWords, SEO (On-Page and Off-Page), Facebook analytics, Twitter analytics, LinkedIn analytics. o Market research: - Qualitative and Quantitative research, Questionnaire design, focus group interview, data collecting methods, measurement and scaling. o CFS (Customer Feedback System): - Proprietary software of Taj group. o Complaint tracker: - Proprietary software of Taj group used as complain solution system. Project Undertaken in MBA
SUBJECTS PROJECT NAME
Digital Marketing The ScoopWhoop story-a case study. Rural Marketing Identification of rural tourism circuit in Jharkhand- a case study. Business Strategy Rural Marketing Strategies of Hindustan Unilever Limited (HUL) at Bottom of pyramid.
Marketing Research Determinants of factors influencing women senior citizen at old age homes in Hyderabad.
Extra-Curricular Activities and Achievements
o Gold Medal in District level badminton tournament organized by Ramgarh badminton board, Jharkhand.
o Event organizer University Annual Fest of Birla Institute Technology Mesra, Ranchi. o President University Food festival team of Birla Institute Technology Mesra, Ranchi.