Communications coordinator

Susan Shanley

St. Clair Shores, MI *****/ 586-***-****

*************@*****.***

QUALIFICATIONS PROFILE

Skilled communications professional and established leader with 10 + years of experience in the newspaper, publishing, education and financial industries who understands the importance of collaboration when producing materials and research for publications. Experienced in writing, editing, and proofreading magazines, journals, articles, brochures, speeches, and scripts, and delivers superior performance. Applies strong planning and analytical skills to all areas of communications and marketing.

Core Competencies

Hands-on Management • Goal Oriented • Production Driven • Compliance Minded

Deadline Sensitive • Collaborative Nature • Detail Focused

PROFESSIONAL EXPERIENCE

Diversified Members Credit Union, Detroit, MI Dec. 2017-Present

Marketing Copywriter/Content Writer

Responsible for writing the quarterly newsletter for members, including selling points of new services, products, manuals and credit union promotions

Proofread all copy for members, management and staff at DMCU

Write scripts for CBS television and radio commercials for credit union

Perform quality assurance for the management team’s correspondence with members

Help to form new relationships with members and businesses in Detroit and surrounding communities

Play a key role in the ongoing rewrite of the credit union’s website using WordPress

Create and post social media content for the credit union’s media channels

Instrumental in the implementation of financial literacy programs in local schools through EverFi

Research new services and make recommendations to management

Maintain flow of communications projects within the credit union using Sharepoint

Write blog posts for subject-matter experts on all financial matters

Walsh College, Troy, MI Aug 2016-Dec. 2017

Marketing Writer/Editor

●Create slogans and pitches for education programs and certifications to create interest and awareness for these new projects resulting in increased enrollment

●Manage quality assurance on written, web-based, and broadcast materials for departments, i.e., academic, student services, president’s office, development, alumni relations, and admissions

●Work in a team of 6 members to deliver all print and media features for a college staff of 200 plus and 15 departments

●Govern the speech-writing process for the president, chief academic officer, trustees, professors, and directors to include their feedback, my research, and trends in the industry

●Partner with faculty and staff to determine the best way to present the college in terms of programming, print materials, and promotional items

●Collaborate with outside vendors and the public relations firm to organize media outputs and messages

●Write talking points and full-length speeches for college president and officers, i.e., commencements, outside speaking engagements, events at the College

●Research and write program brochures

●Proofread, write and edit development materials and social media for website

●Prepare and direct script flow for commencement ceremonies and awards dinners

●Write and edit radio spots highlighting college programs and alumni

C&G Publishing, Warren, MI May 1990 – Aug 2016

Editor 2006-2016

●Comprehensively review articles written by staff writers and freelancers for state’s largest non-daily, with 18 weekly papers and 800,000 readers

●Conduct meetings to discuss numerous topics and maintain select sections on company website

●Manage a writing team to ensure deadlines are met and information is accurate

●Selected and color corrected the news and sports photos for select sections of the publication

●Photographed news and sports events to be used in print and on the website

●Participated in weekly editor’s meetings to ensure quality and reader engagement

●Responsible for the social media for various sections of the website

PROFESSIONAL EXPERIENCE (Cont.)

Reporter 1990-2006

●Responsible for government, crime, and school reporting for numerous weekly newspapers

●Cover sporting events, including the Super Bowl, World Series, Ryder Cup, U.S. Open, and NCAA Final Four

●Meet daily deadlines to ensure publications went to press on time

●Developed and wrote special sections for publications depending on season, i.e., skiing section in winter, golf section in summer, and election section during local, state, and national elections

●Draft engaging, fair and accurate news articles

●Attend city council and other government meetings to ensure accurate coverage of local events

●Attend court hearings for the purpose of keeping weekly Crime Watch column up to date

EDUCATION

Walsh College, Troy, MI May 2019

Master of Arts in Business

Wayne State University June 1987

Bachelor of Arts, Journalism and Communications

SKILLS

Expert AP Style Expert Grammar Sharepoint Social Media

InDesign Photographer MS Word MS Excel

MS PowerPoint MS Outlook WorkZone Adobe PhotoShop

MAC PC Laptops SharePoint

ACTIVITIES / INTERESTS

Member, Charity Committee, DMCU, 2017-Present

Member, Toastmasters Troy, 2016-present

Member, USTA and USPTA, 1985-2006

Volunteer Writer and Fundraiser, St. Clair Shores Senior Center, 2012-present

Volunteer Runner, Walk for the Cure, 2016-present

Volunteer Runner and Chairperson, Miles for Meals, 2012-present

Club Champion, Indian Village Tennis Club, 2015

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