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Social Media Digital Marketing

Location:
New Delhi, Delhi, India
Salary:
600000
Posted:
May 13, 2019

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Resume:

PRIYANKA WARAKE

: ac9c6z@r.postjobfree.com : +91-994*******

CAREER SUMMARY

A solution-focused and result oriented professional having almost 3 years of experience in Digital Marketing, with proven track record of excellence with sound exposure to Google Analytics, SEO, Social Media Marketing, Email and SMS Marketing, Affiliate Marketing, Marketing Automation and Push Notification tools.

EDUCATION

Degree/ Certificate

Institute/ University

Year of Passing

Marks/CGPA

MBA

(Marketing)

ICFAI Business School, Hyderabad

2016

6.28

B.E (CSE)

D.Y.Patil College of Engineering and Technology

2013

60.13%

HSC

Vivekanand College, Kolhapur

2008

62.67%

SSC

Private High School, Kolhapur

2006

77.86%

WORK EXPERIENCE

Organization : Karvy Stock Broking Ltd.

Apr 2016 – Dec 2018 (2 yr 9 months)

Hyderabad, India

Deputy Manager – Digital Marketing

1 Year 8 months (May 2017 – Dec 2018)

Experience

:

Implementing on-site SEO recommendations incorporation with agency without delay to avoid diversion of site traffic along with constant eye on competitors.

Responsible for developing, managing and maintaining the organization’s websites.

Tracking and analyzing website traffic flow and providing regular internal reports.

Attaining key performance indicators such as reducing website bounce rate, increasing impressions, dwell time, CTR or improving conversion.

Generating informative plus lead generation pages, along with core business and brand keywords, with rest all on-site and off-site SEO strategies.

Analyze the implemented digital strategies, website, campaign performance and user engagement through GoogleAnalytics and Google Search Console.

Doing cross functional collaboration with IT team, external agencies and managing an internal team of web developers, content writers and graphic designers.

Managing and monitoring of lead database from different sources through a centralized CRM to ensure optimum utilization of leads generated.

Evaluating emerging business trends and generating online platforms for the same to optimize customer experience and take first movers’ advantage.

Affiliate marketing activities to increase the audience reach and brand awareness.

Search and recruiting new publishers to set up entire affiliate model with the goal of driving revenues for different lead generation campaigns.

Identifying and addressing product and campaign needs while working closely with client servicing and sales teams for better execution of the campaign and optimum utilization of leads.

Monitoring affiliate activity, analyzing performance, identifying areas of improvement, and recommending ways to increase affiliate revenues.

Management Trainee – Digital Marketing

1 Year 1 month (Apr 2016 – Apr 2017)

Experience:

Managing seasonal digital marketing brand campaigns, including creative development, landing pages, website refreshes and all agency deliverables.

Creating engaging social media campaigns, contests and executing plans that cultivate audiences and enhance brand awareness.

Monitoring the success of Social Media Campaigns through media analytics and dashboards to ensure monthly circulation of insights to senior management.

Formulating social media strategy in cooperation with agency for short and long-term strategic plans including media, promotion and innovation pipeline strategy with budget responsibility.

Planning and coordinating email-marketing programs and tracking their performance through Netcore, MailChimp and Email360.

Managing entire database of clients and segregating them basis seasonal requirements.

DETAILS OF FEW KEY PROJECTS –

Developing All New KarvyOnline Website https://www.karvyonline.com/

New business initiative to combine several group business websites.

Working through entire Software Development Life Cycle to take the project live successfully as a single point of contact with complete onus of timely delivering on project

Working closely with the internal and IT teams to make sure all requirements are met in most feasible way as quoted while maintaining project success tracker on a daily basis.

Incorporating on-site SEO recommendations in order to avoid diversion of site traffic incorporation with agency while keeping in mind to carry forward the SEO strategies of old website to maintain its SERP ranking.

Client’s Investment Portfolio Portal Development of Online Trading Account

To make the best of robust portfolio platform in industry, a competitor's analysis was performed along with opportunity assessment to ensure easy client interaction by maintaining quality while removing unnecessary hurdles as soon as the portal was live for Beta Testing.

Developing online Mutual Fund investment portal through website and mobile app

Responsible for entire Mutual Fund account opening process.

Designing entire road map, process framework, analysis and front-end development to generate more online business.

INTERNSHIPS

3 months - Summer Internship Project (During MBA)

Organization

:

BESTSELLER India Retail Pvt. Ltd. (Vero Moda, Jack n Jones, ONLY)

Project Title

:

Analyzing Attrition Rate in Retail Sector and Employee Engagement

Project Details

:

Understanding and analyzing attrition rate in terms of

- Region, Category(Voluntary/Involuntary/Absconding) and Level

Accordingly, deciphering attrition control techniques

Implementing and analyzing various employee engagement activities.

Based on the same, a comparative study was done to understand the significance.

1 Year - Mega Project (During B.E)

Project Title

:

GPS Based Advertisement for Android Mobile Phones

Project Details

:

Implementing GPS based advertisement for android devices which provide the appropriate services and information based on users changing environment and geographical location at particular time.

Minor Project

:

Developing e-learning module to provide examination and eBooks by web and database interface.

COMPUTER PROFICIENCY

Platforms

:

Windows, Linux, iOS

Languages

:

HTML, PHP, SQL, C, C++.

Application

:

MS Office, SPSS, R, Windows Movie Maker, MS Access.

AWARDS/ ACHIEVEMENTS

1.Certificate of Appreciation by Bestseller India for SIP in 2015.

2.Certified ethical hacking expert (level 1) by IIT Bombay in 2013.

3.Shortlisted for Project Master QUANTUM-2013, a National Level Competition at RIT.

4.Coordinator and active member of Campaigning Committee for the team ANUKULAN-2012, a National Level Competition including 28 events.

EXTRA-CURRICULAR INTERESTS

Yoga, Pranayam and Meditation.

Trekking.

Playing outdoor adventure games.

PERSONAL DETAILS

Date of Birth

:

26/02/1991

Gender

:

Female

Languages Known

:

English, Hindi, Marathi

Father’s Name

:

Mr. DilipShankaraoWarake.

Permanent Address

:

House No. 565, Sector 16A, Faridabad, Haryana – 121002



Contact this candidate