Social Media Marketing
Resume:
MOST
POWERFUL
Hello,
As a creative/marketing veteran with a reputation for best-in-class
branding and successful campaign development, I want you to know that I have an interest in learning more about your new position. I’m not only excited to see what your company “does next” to tell its story and go to the next level – I want to be a part of it!
I am attaching my resume for your review as I believe my wealth of creative experience, knowledge and results are very much aligned to the level of expertise you are looking for. At this stage in my career I want to find a place where I can contribute the absolute best of everything I’ve learned and perfected to the benefit of a company like yours to help them propel and profit to the next level. Thank you in advance for your consideration.
I look forward to hearing from you soon.
All my best!
CARL WATERS
CREATIVE/MARKETING PROFESSIONAL
PORTFOLIO
{ www.coroflot.com/carlwaters
{
P: 214-***-**** E: **********@*********.*** A: 8509 Moraine Dr., Frisco, Texas 75034 CAREER HIGHLIGHTS
Proven ability to develop and implement creative strategies that support business and financial objectives. Have led key initiatives for successful start-ups from $3 million a month to $225 million in sales X Rebranded 100 year old Success magazine X Managed creative teams X Budget planning X Client list consist of high-end direct marketers X Proven marketing/creative performer with both start-ups and ongoing business operations X Ability to influence, motivate, lead, staff and vendors through effective communication and personal interaction skills X Highly goal oriented: setting and achieving creative goals, both individually and through staff leadership. SUMMARY
I am a hands on marketing/creative guru with extensive knowledge with print, digital and video in branding, creative direction, product package design, publication design, brand management, events (theme) environmental graphics, photo direction, web design and knowledge of current design trends. EXPERIENCE
CREATIVE DIRECTOR GRAPHIC DESIGNER CREATIVE STRATEGIC PARTNER VISUAL COMMUNICATIOR Self-Employed-September/2016 – Present
• Designs marketing efforts that reflect the brand and style guidelines across all brands while bringing fresh and creative ideas to all brands
• Develops compelling visual designs for traditional media, social media and web content as well as custom collateral/ digital and special promotional materials
• Generates clear ideas and concepts with input from multiple brand associates
• Produces sketches, storyboards, roughs to visualize ideas when needed
• Understands marketing initiatives, strategic positioning and target audience
• Manages design responsibilities to other designers and provide direction and feedback when needed
• Presents completed ideas in a nice package for internal and external review
• Stays on top of all trends and maintain best practices VP OF CREATIVE/MARKETING Zurvita Houston, TX. June/2015 to September/2016 Zurvita is a Health and Wellness company in the Direct Sales Industry based in Houston, Texas. I had the honors of rebranding the company from ground zero starting with all their existing packaging including a sales/business kit, consumable products, website, collateral, videos, social media channels down to their Logo. Marketing strategies and programs included a broad range of traditional, digital/blog, social media as well as ownership of website and internal and external messaging channels. CRM was used to connect and support field entrepreneurs, with a belief that internal transparency is an essential ingredient for a vibrant corporate culture.
• Increased sales revenue from $79 million in 2015 to $102 million by end of 2016
• Rebranded Zurvita in 2016 from product packaging to corporate website to print collateral
• Restructured Marketing department including overseeing marketing projects, deadlines and budgets
• Managed and directed all marketing/creative staff and ensure brand objectives and strategies are met
• Shepard all projects from print to digital concepts to completion to ensure deadlines and budgets
• Monitor market competitor and industry trends as well as identify their impact on existing/social strategies
• Experience managing all outside agencies/vendors and the creative process CREATIVE DIRECTOR Success Partners. Dallas, TX January/2005 to June/2015 SUCCESS Partners is a 30 year old In-house agency for the Direct Selling industry based in Plano, Texas. SUCCESS Partners provides strategic and creative solutions for the industry. I oversaw and managed the creative for Success Magazine a consumer newsstand publication as well as managed all creative, branding, marketing, digital, videos concepts, packaging and business kits for clients such as:
Tyra Banks Cosmetics, It Works, Amway, LeVel, Stream Energy, Usana, Nerium, Isagenix, and Team BeachBody to name a few.
• Developed from conception to execution all corporate branding from product packaging to consumer magazines
• Increased publication sales revenue from $16 million a year to $65 million in 3 years
• Relaunched/rebranded 100 year old Success magazine
• Launched in-house creative department and managed a creative staff of 10 creatives and production
• Shepard all marketing from print to digital projects to ensure deadlines and budgets
• Ensure brand consistencies, objectives and strategies are met CREATIVE DIRECTOR AdvoCare Plano, TX June/1996 to December/2005 AdvoCare provides innovative nutritional, weight-management and sports performance products. In addition, the AdvoCare business opportunity empowers individuals to explore their ultimate earning potential. AdvoCare was founded in 1993 and is headquartered in Plano, Texas. I helped launch the creative department, hire staff as well as rebrand the company. I managed all the creative including product packaging from concept to completion to all marketing materials including a magazine publication.
• Increased sales revenue from $1 million a month to $220 million in 5 year span
• Launched in-house marketing/creative department for corporate team
• Developed and shepard all marketing and branding from product packaging to marketing collateral
• Managed staff of 10 creatives from writers, video to production
• Brand management/corporate events
SKILLS
Adobe CS (InDesign, Illustrator, Photoshop), Microsoft word, PowerPoint, WordPress and Word EDUCATION
Johnson County College, Graphic Design/Communications SMU Seminars: Edwin L. Cox School of Business: Integrated Marketing Communications Perspective May 1998, 1999 and 2000
GRAPHICS EXCELLENCE AWARDS
Addy Awards — Gold/Best Creative Magazine-"Revolution Next" Eddie and Ozzie judge for redesigned publications
Best Packaging Awards: 1998,1999, 2000 and 2001
REFERENCES
Dena Kline
Tara Salvatelli
Eric Wilson
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