lori ann carver
**** ***** *****, *********, ***** Carolina 28032
Strong Communication Skills Ability to build relationships
Analytical Problem Solver Excellent Listening Skills
Adaptable Willingness to take calculated risks
Ability to Think Outside the Box Coach/Mentor
Park Signs & Designs February 2019 to August 2019
Custom Sales Executive
Managed day to day sales and operations for newly developed sign company.
Primarily new business development. Exceeded Year over Year sales 200% per month.
Initiated 3rd party relationships to produce products we were not able to produce.
Implemented and managed day to day workflow process and calendar for production
Implemented workflow process from Initial Sale to Product Completion
Prescott Newspaper Network April 2018 to September 2018
Effectively working with Publishers and Sales Leaders by providing, direction and strategies for success.
oImplemented 1st Reader’s Choice Event
oBuilt a sales training manual that focused on a training checklist that insured all new hires were formally trained in a comprehensive and organized manner.
oTrained sales managers to be more responsive, organized and able to meet revenue objectives for print, digital, commercial print offerings.
oImplemented formal policies and procedures between Finance and Advertising to reduce operational issues.
Black's Press - Akron Beacon Journal February 2014 to November 2016
Manage day to day Sales and Business operations of Advertising and Marketing. Responsible for planning, operating, finance, accounting, sales and marketing.
oTop Revenue Performance both print and digital
oImplemented Digital Agency model
oImplemented successful training program that increased sales activity and performance
oEvent Marketing: 175th Anniversary (product sales and gala event)
oEvent Marketing: Digital Agency Business Event - $100k Digital Advertiser
oEvent Marketing: Opioid Crisis – Sponsorship sales
Halifax Media - Regional Advertising Director – Northwest Florida 2010 to 2014
Effectively managed sales operations for 10 community properties.
oTop Revenue Performance (Retail, Majors, National, Auto, Real Estate, Classifieds)
oTop revenue performance in Daily Deal sales
oTop revenue performance in sales of Local Business Websites
oImplementation of expanded TMC products. Increase 35% YOY
oSuccessfully identified and resolved revenue issues
oEffectively led the project teams that consolidated Ad Services for all 10 properties
Unified Call Center operations for the region
Charlotte Observer - Regional Advertising Director 2009 to 2010
Oversaw sales and marketing initiatives for a regional county area for the Charlotte Observer (Morganton, Hickory, Statesville, Mooresville, and Concord markets) and a staff of up to 10 sales executives.
oDeveloped new business initiative that brought in unbudgeted $100k
Media General - Advertising Director 2004 to 2009
Day to Day sales and marketing oversight of advertising teams.
Advertising Director - Winston Salem Journal (North Carolina) 2007 to 2009
Advertising Director Hickory Daily Record (North Carolina) 2004 to 2007
oBrought in $650k in new business year one of Market Power (Print & Digital)
oBrought in $475k in new business year two of Market Power (Print & Digital)
oImplemented new commission plans from salary plus commission to 100% commission
oSuccessfully led North Carolina in sales revenues for 18 consecutive months for the Hickory Daily Record.
oRecognized as one of 16 Media General leaders and participated and completed Leadership Program in 2008.
Bachelor of Arts, Political Science, Methodist College,
Who’s Who Among Students in American Universities and Colleges
Recipient of College Merit Scholarship and William’s Estate Scholarship
President History and Political Science club
●President, Commerce Club of Akron, Ohio
●Member, Chamber of Commerce
●Director, Florida Press Association Advertising Committee
●Director, Ohio Press Association Advertising Committee