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Sales Executive

Gastonia, NC
September 06, 2019

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lori ann carver

**** ***** *****, *********, ***** Carolina 28032


Strong Communication Skills Ability to build relationships

Optimistic Realist

Analytical Problem Solver Excellent Listening Skills

Adaptable Willingness to take calculated risks

Ability to Think Outside the Box Coach/Mentor


Park Signs & Designs February 2019 to August 2019

Custom Sales Executive

Managed day to day sales and operations for newly developed sign company.

Primarily new business development. Exceeded Year over Year sales 200% per month.

Initiated 3rd party relationships to produce products we were not able to produce.

Implemented and managed day to day workflow process and calendar for production

Implemented workflow process from Initial Sale to Product Completion

Prescott Newspaper Network April 2018 to September 2018

Advertising Director

Effectively working with Publishers and Sales Leaders by providing, direction and strategies for success.

oImplemented 1st Reader’s Choice Event

oBuilt a sales training manual that focused on a training checklist that insured all new hires were formally trained in a comprehensive and organized manner.

oTrained sales managers to be more responsive, organized and able to meet revenue objectives for print, digital, commercial print offerings.

oImplemented formal policies and procedures between Finance and Advertising to reduce operational issues.

Black's Press - Akron Beacon Journal February 2014 to November 2016

Manage day to day Sales and Business operations of Advertising and Marketing. Responsible for planning, operating, finance, accounting, sales and marketing.


oTop Revenue Performance both print and digital

oImplemented Digital Agency model

oImplemented successful training program that increased sales activity and performance

oEvent Marketing: 175th Anniversary (product sales and gala event)

oEvent Marketing: Digital Agency Business Event - $100k Digital Advertiser

oEvent Marketing: Opioid Crisis – Sponsorship sales

Halifax Media - Regional Advertising Director – Northwest Florida 2010 to 2014

Effectively managed sales operations for 10 community properties.

oTop Revenue Performance (Retail, Majors, National, Auto, Real Estate, Classifieds)

oTop revenue performance in Daily Deal sales

oTop revenue performance in sales of Local Business Websites

oImplementation of expanded TMC products. Increase 35% YOY

oSuccessfully identified and resolved revenue issues

oEffectively led the project teams that consolidated Ad Services for all 10 properties

Unified Call Center operations for the region

Charlotte Observer - Regional Advertising Director 2009 to 2010

Oversaw sales and marketing initiatives for a regional county area for the Charlotte Observer (Morganton, Hickory, Statesville, Mooresville, and Concord markets) and a staff of up to 10 sales executives.


oDeveloped new business initiative that brought in unbudgeted $100k

Media General - Advertising Director 2004 to 2009

Day to Day sales and marketing oversight of advertising teams.

Advertising Director - Winston Salem Journal (North Carolina) 2007 to 2009

Advertising Director Hickory Daily Record (North Carolina) 2004 to 2007

oBrought in $650k in new business year one of Market Power (Print & Digital)

oBrought in $475k in new business year two of Market Power (Print & Digital)

oImplemented new commission plans from salary plus commission to 100% commission

oSuccessfully led North Carolina in sales revenues for 18 consecutive months for the Hickory Daily Record.

oRecognized as one of 16 Media General leaders and participated and completed Leadership Program in 2008.


Bachelor of Arts, Political Science, Methodist College,

Dean’s List

Who’s Who Among Students in American Universities and Colleges

Recipient of College Merit Scholarship and William’s Estate Scholarship

President History and Political Science club


●President, Commerce Club of Akron, Ohio

●Member, Chamber of Commerce

●Director, Florida Press Association Advertising Committee

●Director, Ohio Press Association Advertising Committee

●Athena Organization

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