Wholesale Accounts Executive
Resume:
Olusegun Lawal
Wholesale Accounts Executive
https://www.linkedin.com/in/olusegun-lawal-25231935/
Abuja, Nigeria
******@*****.***
Executive Summary
13+ years of experience as a sales marketeer spanning across businesses in Sales, Marketing, and Customer Relations while consistently delivering and exceeding set sales objectives and group productivity goals.
Consistently developed, managed and grew viable trade accounts with sustained business performances utilizing accurate sales trend analysis to help proffer veritable solutions through forecasts and projections for the company resulting to 17% area sales growth, 5% reduction in overall out-of-stock situations.
Maintained strong customer-business and consumer relationship management skills, leveraging on trust, goodwill and equity in integrating customer business operations and consumer preferences to create sustainable business relations and value-based prepositions amongst customers’ and consumers’ channels.
Certified in Account Business Competencies I HoReCa Business Management
Skills
Trade Marketing
Retail and Wholesale Business Management
Strategic Business Development
Brand Activation and Consumer Database Management
Route-To-Market and Distribution Management
Marketing Information System and Retail Census Survey
Microsoft Suite of Applications
Shopper and Consumer Marketing
Professional Experience
Wholesale Accounts Executive British American Tobacco August 2009 - Present
Ensured monthly achievement of set targets for 50 wholesale key accounts within 10 cities and 15 major markets while consistently monitoring both own and competitions’ brands performances across all accounts in alignment with company’s cycle objectives.
Enhanced wholesale market expansion, rural market development, increment on customer and capital base with volume and market share growth while implementing company trade strategy through effectively driving trade loyalty programmes optimally. Also maximized supply chain procedures by minimizing to the barest minimum out-of-stock situations and improving overall productivity.
Actively managed retail accounts by effectively driving trade marketing and development fundamentals working with fixed coverage plans to increase sales at retail points-of-sale in line with the established route-to-market strategy to effectively achieve set trade objectives in terms of availability, visibility, volume, margin, quality and quantity of products.
Executed key account activities in full compliance with trade marketing and distribution processes which significantly assisted brand planning processes while effectively developed channel and stakeholder engagement to enhance and implement company strategy and innovations to grow customer business, consumer satisfaction and BAT footprints.
Market Development Depot Manager Cadbury Nigeria Plc April 2006 – July 2009
Achieved sales goals through hand-on market planning, personal sales execution and development of business relationships with key customers, retention and identified new accounts for business in fulfilling turn-over objectives. Developed market and sales volume for new gum business and delivered accurate sales forecasts in line with business objectives.
Education
Bachelor’s Degree in Insurance, University of Lagos MBA in Human Resource, Ahmadu Bello University (In View)
“Olusegun has consistently demonstrated a top-notch level of sales and marketing professionalism in terms of delivering consistently on all his KPIs and through his resourcefulness as a great team player” – Suleiman Adamu (Regional Manager)
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