National Events & sponsorship project executive
Resume:
CONTACT INFORMATION
Christoff Cronje
*****************@*****.***
** ** ****** ***, ****** Park, Boksburg, 1459
PROFESSIONAL SUMMARY
National Events & Project Executive with 16 years’ experience, recognized for contributions to record-setting event sales and attendance figures and new project development. Proven ability to lead massive event production teams to execute multimillion-dollar consumer facing events. Offer an in-depth understanding of the Sporting event, Sponsorship and Marketing process and remain focused on creating unbelievable record-breaking sporting events and building and developing myself throughout all stages. Experienced, “fearless” Event professional and expert presenter, negotiator and relationship builder
WORK EXPERIENCE
National Events & Sponsorship Project Executive
Howler pty • Hyde Park, South Africa
2018 – Current
Negotiates, plans and executes a wide variety of events and Sporting Stadiums from high level executive leadership meetings to large scale customer events. Averaged 3-6 per month at end of tenure with 10-15 per month at the beginning. Policy changes allowed me to be more focused on strategic events. Attendance would range from a team off-site of 16 Project Managers to a customer facing event team of 800+ including staging, AV, workshops, collateral, hotel rooms, catering & meeting space
Develops and manages budgets up to $5,000,000
Develops & executes multiple international events that included site selection, hotel logistics, cultural events, transportation, tours and gifts, etc. Required interaction with global vendors, international participants and C-level executives.
Manages thousands of event volunteers and coordinated with staff to ensure a flawless event experience
Coordinated event activation with various levels of event producers including: volunteer group leaders, production and sponsorship teams, entertainers, exhibitor services and event vendors
Developed and managed relationships with all levels of event stakeholders: including community organizers, event coordinators, volunteer group leaders and event staff
Managed large-scale event communication plans and content including: volunteer newsletters and recruitment campaigns, event guides, social media outreach, and event emergency guidelines
Senior National Events & Marketing
South African Breweries (AB Inbev Africa) • Sandton, South Africa
2009 – 2018
Implementation of National Eventing Strategy, Event and Stadium Management
Managing all Sponsorship related contracts with Stakeholders, Agencies, Event and Marketing organizers to ensuring those sponsorship agreements are met Execution of regional fiscal plans.
Business Development and monitoring and evaluation of all executions against plan and manage spend effectiveness
Brand Management and Identifying opportunities within the trade for brands to leverage and ensuring all relevant regional opportunities are considered by brands.
Align regional KPIs to success measures for EE and events priorities and execution
Management of regional 3rd party suppliers - regional sourcing, consistency of SLA’s, Contracts
Regional competitor understanding to define the tactical response/plan to play
Performance management and Capability Building: Define and anchor capabilities required in region.
RETAIL OPERATIONS MANAGER
Starboard Cruise Services – USA
2002 – 2009
Responsible for the ordering and distribution of stock inside the different departments.
Handling and creating budgets and making sure sales targets are met that is set to us by Starboard.
Ensure that staff is knowledgeable about merchandise being offered and are Informed of product knowledge, selling and customer service techniques. Manage customer Complaints / comments according to established procedures.
Responsible for all the salary payments and money related concerns.
Maintain high employee morale and encourage a collaborate team effort.
Provide constant coaching and guidance for all levels of staff.
Create adequate time for follow-up to ensure proper execution of actives.
In charge off a multimillion-dollar business, overseeing all the financial and logistical aspects of the business on the ship allocated to me.
Part off ship senior concessions staff and in the weekly ship senior staff meetings and managing the relationship between Ship and Starboard.
EDUCATION
Grade 12 Certificate
Feb 1995 - Nov 1999
Lichtenburg High school • Lichtenburg, South Africa
Bachelor of Commerce Sports Marketing Management
Feb 2000 - Oct 2004
Rand Afrikaans University (UJ). • Johannesburg, South Africa
Bachelor of Business Administration Marketing Management
Feb 2014 - Oct 2017
IMM graduate School of marketing • Johannesburg, South Africa
SKILLS
•Speak and write in fluent Afrikaans & English.
•Proficient in all Microsoft Office including Excel and PowerPoint.
•Able to manage and implement Event & Sponsorship campaigns and Budgets.
•Excellent written, verbal communication & project management skills.
•Able to translate complex text into easily readable material.
•Proficient in multiple event projects and site layout software, e.g.: CAD, SAP
•Exceptional skills in Marketing, Sponsorship negotiation, Brand and Operation management
PROFESSIONAL CREDENTIALS
World Education Services, ECA#: 15266423IMM
AWARDS AND HONOURS
Performance Award, South African Breweries, 2013-2016
Awarded the top performance award for event excellence and no 1 events manager in the country for three years.
Gold Standard Awards, Starboard Cruise Services, 2005
Awarded the Retail Operations Manager of the year gold Award for exceeding target
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