BUSINESS HEAD AND STRATEGIC GROWTH DRIVER
COUNTRY SALES HEAD 20+ YEARS OF DIVERSE EXPERIENCE TELECOM, IT, EDUCATION, SECURITY SYSTEMS, DIGITAL DOMAIN GROWTH STRATEGY CHANNEL MARKETING B2B ALLIANCES & PARTNERSHIP SALES TRAINING
-Operation set-up for new business - Sales & Marketing lead at National level
-Independent P & L responsibility - Regional reporting to Singapore & China
-Channel set-up & Franchisee management -Telecom service alliances & partnerships
-Large PSU/Govt /B2B / Project sales - MSA, contract management, tendering
-Product Planning, market mapping -Product optimization & lifecycle management
-Product & Sales Training Programs -Nationwide training rollouts and effectiveness
-Multimedia campaign management -ATL/BTL/PR/Digital, agency interface
GROWTH CHAMPION & LEADER AT NATIONAL LEVEL
Country Sales Head at Eltek – revenues in excess of 100 Cr. Generated 25% revenue growth yearly (from INR 80-100cr.) Won Airtel & Idea large B2B accounts worth INR 10 cr
India Sales & Marketing Lead at Indus Towers Ltd. – average account size in excess of 500 Cr- was responsible for all 12 accounts. Saved100+ crores due to innovative implementation of revenue enhancement
Country Sales & Marketing Head at Hughes managing a team of 40+ sales team and over 400 franchisees
Set up Delhi operations at ADT / Tyco and started business from scratch by building up Sales, Sales Training, Customer Service, IT, Finance & Technical teams (25 members); set up dealer network
Set up Delhi Channel network from scratch at Dishnet: 6-member sales team and dealer network.
Regional Manager -South India Sales Head at Essel Shyam
Regional Head – North India at DBS Internet Services - Set up the operations and started business from scratch and won large corporate accounts.
ALLIANCES & PARTNERSHIPS
Worked with Alliance Partners like Ericsson, Nokia, ZTE, Huawei, Leoch on Power equipment and Tower cos like ATC, GTL, BSNL etc. to define sales enablement strategies, develop and execute joint sales and drive new opportunities.
Built individual business plans for the India region that identified key focus accounts and verticals for the combined Eltek-Partner portfolio offering.
Conducted business development activities to drive Eltek participation with the Alliance Partner initiatives
Engaged Eltek resources as required, including executive team, product marketing, sales, product management, and sales operations.
Familiarity with key end customer segments including Telco, Public Sector, Utilities/Energy, and Manufacturing.
Knowledge and experience around India Telco, Smart City.
SET-UP CHANNEL/FRANCHISEE NETWORK SET UP & MARKETING
Hughes: recruited over 400 franchisees nationwide in Education domain
ADT / Tyco: built from scratch dealer network (30+ dealers) for Electronic Security
Dishnet: recruited over 38 computer resellers for Telecom services
Marketing Tool Kit creation, Promotion and devising channel promotion schemes
B2B / PROJECT SALES: CONTRACTS, BIDS ACROSS PSU & GOVERNMENT
Eltek – Won biggest Telecom accounts of Airtel, Idea, BSNL, Reliance worth 50 cr.
Indus –Negotiated & signed up crucial MSAs with large accounts 12 key Telecom accounts (Airtel, Vodafone, Idea, Reliance, Tata, Tata Communications, Loop, Telenor, MTS, RCOMM)
ADT / Tyco: won & led B2B accounts like GE, Amex, E funds etc. and Government accounts like CRPF
At DBS Internet Services won accounts of Indian Oil, BHEL, AEPC
Extensive experience with Defence, Railways, PSU’s like IOC, NTPC, BHEL accounts.
INTEGRATED MARCOM & MEDIA MANAGEMENT
Led integrated mainline & digital campaigns leading to 30% increase in student conversion rate at Hughes Education & 50% increase in transactions through targeted promotion schemes. Worked with agencies: JWT (Indus), TBWA (At Hughes), Edge Communications and Digital Agencies like Naukri.com, Monster.com (Hughes), PR Agencies like Perfect Relations
Conceptualized and executed the entire Marketing Campaign on landmark achievement of 200,000 tenancies at Indus Towers
PRODUCT & SALES TRAINING: TOOK KIT CREATION & IMPLEMENTATION
At Indus, conceptualized, developed and rolled out nationwide training program on Master Services Agreement -800+ employees were trained using this initiative.
At Hughes & ADT rolled out 3 days Global Sales Training program for Sales Team and Dealers - “Opportunity knocks’’
Eltek India, Gurgaon (General Manager – Sales & Marketing) Since Feb’15
Eltek headquartered at Norway is a world leader in high-efficiency power electronics and energy conversion and present in over 100 countries. Eltek is a Power pioneer with over 40 years’ experience helping customers save energy and money while reducing their environmental impact.
Own venture Oct’13 to Jan’15
Indus Towers Limited, Gurgaon (Deputy General Manager) Dec’08 to Oct’13
Indus Towers (A JV of Airtel, Vodafone & Idea) is world’s largest telecom tower company
Ecollabs Infomix Pvt. Ltd (Vice President – Sales & Marketing) Oct’07 to Nov’08
Ecollabs offers Quampus: a cloud based, e-commerce enabled online learning platform - used by all types of learning providers.
Hughes Communications India Ltd., Gurgaon (National Head –Sales & Marketing) Jun’04 to Sep’07
Worked with their Education and Retail division offering Educational programs on their satellite-based classrooms offering educational programs from premier institutions and internet-based transaction services.
ADT India, a division of Tyco International, New Delhi (Zonal Manager- North India) 2002 to 2004
ADT is world’s largest Electronic security company.
Dishnet DSL Ltd., New Delhi (Manager-Channel Sales) 1999 – 2001
Dishnet (now part of Tata Communications) was an ISP offering Internet connectivity to retail and corporate customers
Essel Shyam Communications (Regional Manager - South India) 1997 – 1999
Essel Shyam is a VSAT Service operator.
DBS Internet Services (Regional Head – North India) 1996 -1997
DBS Internet was a pioneering company in offering Internet based solutions like Website Design, Intranet Design and offering E- Commerce solutions to Corporates.
Goyal MG Gases, a subsidiary of Hoechst (Deputy Manager-Marketing) 1995 - 1996
Commenced career with Danfoss India (1990-1992) as Management Trainee & Sales Engineer; subsequently worked with Eskayam Writing Aids (1994-1995)
1990 MBA from IMT, Ghaziabad.
1987 B. Tech. in Electrical Engineering from NIT, Warangal.
PROFESSIONAL ENHANCEMENTS (TRAININGS UNDERTAKEN)
·Sales & Product Training at Eltek Regional Office, China
·Sales & Product Training at ADT Asia Pacific Head Office, Singapore
·Dale Carnegie Leadership Training
·Sales Excellence training by Mercury Goldman
Date of Birth: 6th September
Address : E-303, Park View Spa Next, Sector 67, Gurgaon
Languages : English and Hindi.