Sales Representative

Alan R. Swartz

** ********* ***** 973-***-****

Verona, New Jersey 07044 **********@*******.***

Mid - level Executive with experience in general management, new business development, sales, marketing and strategic planning,

who increased sales from $30 million to $45 million within 4 years.

Generated an additional $800k in sales as a direct result of the implementation of new market strategies

Increased volume by $720k through the development of a targeted marketing plan

Negotiated the contract terms and conditions for the sale of a division

Keen sense of market needs. Skilled in developing high performance sales units

Reconfigured packaging led to incremental sales of $625k

Introduced new product line; achieved $2 million in incremental sales

PROFESSIONAL EXPERIENCE

ALKAZONE, NEW JERSEY December, 2011 to Present

VICE PRESIDENT, SALES AND MARKETING

Develop and implement all sales strategies, assign distributors and territories, HQ presentations, broker management

Full P&L responsibility, pricing, trade fund management

Growth of 224% in case volume

NESTLE USA - NESPRESSO, Metro New York January 2009 to November, 2011

AREA SALES MANAGER

Develop and implement sales and penetration strategies and budgets for five Key Accounts Managers

Annually ranked #2 Area Sales Manager nationally for years 2009 ( realized 123% of quota), 2010 (realized 126% of quota), 2011 (realized 119% of quota )

GILLETTE/ PROCTER & GAMBLE, New Jersey July 2004 to December 2008

STATE SALES REPRESENTATIVE/ DISTRIBUTOR MANAGER

Market products to the institutional arena (Hospitality, Government, Educational, Healthcare and Service Contractors)

Overall annualized increase in Distributor sales is 172%

SALES REPRESENTATIVE – MASS MARKETS

Territory down trending by 6% in July, 2005 vs. Previous Year and finished calendar year with 35% increase

SALES REPRESENTATIVE – HOME IMPROVEMENT

Dollar sales in previous year were $1,343,291 and ended December 2004 with $1,769,816; 24.1% increase

MCI WORLDCOM, New York, New York April, 1999 to June 2004

SALES MANAGER

Involved in the HR, mentoring, career development, P&L, quota development, evaluating and budgeting processes

Facilitated classes for various products and services

Increased team’s revenue from $ 3,000,000 to $ 5,000,000

MAJOR ACCOUNT MANAGER

Ranked #1 Major Account Manager nationally for January- June, 1999

April, 2000 ranked 1st nationally while achieving 266% of quota

March, 2000 ranked 3rd nationally while achieving 233% of quota

June, 1999 ranked 1st nationally while achieving 206% of quota

May, 1999 ranked 3rd nationally while achieving 163% of quota

February, 2001 ranked 1st nationally while achieving 356% of quota

CONSOLIDATED BEVERAGE CORP., New York, New York April 1995 to April 1999

NORTHEAST REGIONAL MANAGER

Managed and had responsibility for 35 distributors and 28 all commission direct salespeople

Formulated and implemented sales and marketing strategies, pricing policies, incentive programs and budgets

Total P/L responsibility for 2 divisions and profitability and product line expansion in every distributor

Responsible for Headquarter and group calls with expansion at both levels in excess of $ 5 million

Responsible for hiring,, firing, and development of sales staff and department

UNME CO., (SELF EMPLOYED ENTREPENEUR), Bronx, New York July 1989 to March 1995

DISTRIBUTOR

Owned and operated wholesale juice and grocery distributorship, expanding account base and broadening distribution by 250%

Developed and implemented innovative sales objectives and merchandising techniques with the establishment of goals customized for each account

Advised accounts on pricing, merchandising, and promotional activity in order to maximize sales volume

Provided valuable feedback to suppliers on current market demands and needs

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