Social Media Marketing

Shoshana Rudnick Jaffess

New York, NY ***** ***************@*****.***

914-***-**** linkedin.com/in/shoshanarudnickjaffess

Marketing and Event Executive with extensive experience in marketing strategy, event management and business development. Innovative, driven, diligent, and detail oriented with strong interpersonal and project management skills. Proficient in Marketo, Salesforce.com, Versaic, Mailchimp, Constant Contact, Camtasia, Qualtrics, Adobe Photoshop and Illustrator.

Experience

Marsh, New York NY 2013 – 2018

A global leader in insurance brokering and risk management.

Assistant Vice President, Marketing and Sales Operations Manager, September 2016- November 2018

Managed creation of standard operating procedures for all Marsh global cross-channel marketing campaigns.

Developed training (in person and video) of processes implementation for adoption by 100 global marketers.

Captured and compiled VoC (Voice of Customer) survey data and insights for measurement assessment providing recommendations for future planning based on industry benchmarks and year-over-year results.

Streamlined processes and procedures for lead generation, lead nurturing and lead tracking.

Salesforce Business Analyst, June 2015 - September 2016

Elicited, captured and assessed business requirements and transformed process flows into technical solutions for various salesforce.com software integrations.

Collaborated with global marketing leaders to manage technical aspects of marketing projects including database design, business modeling and software application development.

Built business plans to generate large-scale global resolutions of various technical and regulatory requirements across the organization; Project managed through all phases of development lifecycle; Led User Acceptance Testing in key markets including North America, South America, Europe, and Asia-Pacific.

Trained key stakeholders for software integration and implementation to 4,500 global sales professionals.

Marketing Specialist, April 2013 – June 2015

Project managed client development initiatives working with internal and external stakeholders by integrating geography and industry sales and marketing campaigns; Oversaw national marketing vendor relationships.

Monitored governance of $850,000 in charitable contributions, sponsorships and campaign marketing spends to drive ROI through marketing initiatives.

Organized management of 25 events annually, including strategy, demand generation and ROI analysis.

Collaborated with internal stakeholders to ensure consistency of omni-channel external and internal communications and systems.

Lattice Engines, New York, NY January – November 2012

An international predictive analytics software company.

Events Manager

Built annual events roadmap, strategically elevated company presence and penetrated new markets at tradeshows; Negotiated sponsorship terms for tradeshows and managed vendor relations.

Oversaw annual events budget of $550,000; Analyzed conference-specific ROI and performed quarterly reporting.

Presented to multiple stakeholders including, CMO, CEO, Head of Sales, as well as marketing and sales teams.

Improved lead generation qualifying process and expanded Marketo database by 36% resulting in increased marketing qualified leads (MQLs) delivered to sales.

Created and designed collateral including videos, print ads, trade show booth graphics and promotional items.

DoGoodBuyUs.com, New York, NY October 2011– December 2011

An e-commerce site for products that support non-profits and emerging businesses.

Digital Marketing Consultant

Analyzed and created customized solutions to increase e-commerce traffic and

Streamlined website design and navigation for optimal consumer browsing and user experience

Diversified reach utilizing social media, SEO, SEM, email marketing, blogging and Google Analytics

Shoshana Rudnick Jaffess 914-***-**** Page two

The Jewish Community Center in Manhattan, New York, NY 2006 – 2011

A non-profit organization that provides opportunities for people to connect, grow, and learn within the ever-changing Jewish landscape.

Director of Programming, July 2009 – September 2011

Executed over 100 innovative social, community service, volunteer and athletic events annually

Interviewed, hired and supervised 30 staff; Instituted employee training to improve customer service

Modernized print marketing collateral; Crafted, edited and updated website content

Optimized logistical use of facilities and staff to reduce staffing by 4 people

Managed annual financial budget of $300,000

Manager of Event Programming, July 2007 – June 2009

Coordinated program functions serving 500 people of all ages per week

Utilized social media to create an online community of over 1,500 people

Cultivated and maintained relationships with 300+ NYC-based Taglit-Birthright Israel alumni

Conceptualized, implemented and scheduled 15 – 20 events occurring simultaneously

Event Marketing Coordinator, October 2006 – June 2007

Identified and built partnerships for event programming to broaden reach and enhance user experience

Collaborated with graphic design team to produce print and digital marketing materials

Researched and vetted potential performers, artists, and vendors for events

The Laugh Factory Comedy Club, New York, NY 2005 – 2006

A stand-up comedy club featuring the emerging talent.

Special Events Coordinator

Organized and created BEOs for over 200 private, corporate, and social events

Developed and launched new themed series of events to drive sales in new markets

Cultivated audience growth through social media marketing and outreach

Education

Master of Business Administration (MBA), Concentration in Marketing and Management

Baruch College, Zicklin School of Business, New York, NY

Bachelor of Science (BS), Major in Organizational, Communication Learning & Design

Cum Laude, Sigma Iota Epsilon National Management Honorary, Dean’s List

Ithaca College, Park School of Communications, Ithaca, NY

Awards, Activities and Volunteer Affiliations

The JCC Association of North America Award for Excellence in Programming (2008)

Horizon Interactive Silver Award Winner for video concept “Two Worlds One Mission” (2013)

Co-Chair of Young Professional Committee at Dorot, Member of the Professional Development Committee at 212 New York’s Interactive Advertising Club, Hillel Board of Directors Member at Ithaca College, President’s Circle Member at Ithaca College

Visited over 40 countries spanning 6 continents

AFAA Certified Personal Trainer, Kettlebell (featured in Instructional exercise video with Gunnar Peterson and Lorna Kleidman), Black Top Street Hockey League (nominated for league wide award)

Founded annual community service fundraising event to aid cancer patients, now known as the Shoshana Rudnick Inch-a-thon

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