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Social Media Marketing

March 28, 2019

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Vaswani Dinesh

Bhavana Colony, New Bowenpally, Secunderabad.

Contact No: 779-***-****


Career objective: To work in an organization where I have immense opportunities to

learn and acquire knowledge, to grow as an individual and a professional. And where

I can use my creative energies and determination to help the company grow and


Skills and Strengths:

An undying learning attitude


Excellent communication skills

Dedicated and self-motivated

Ability to meet deadlines

Quick learner

Positive thinker

Strong interpersonal and empathizing skills

Team player

Educational Qualifications:

MBA (2009-2010): UWIC (Cardiff Metropolitan University), UK – Human Resources

Graduation (2005-2008): Bhavans Vivekananda College, B.Com (Regulars)

Intermediate (2003-2005): Little Flower Junior College, M.P.C

Schooling (2003): St. Mark’s Progressive School, S.S.C

Work Experience:

Creative Copywriter, Creative Sprout Media Ltd. (Jan 2019 till date)

Write content for videos that are to be played at hospitals and other health-care venues

Produce social media content which guarantees high-engagement and reflects our brand’s voice

Collaborate with Marketing and Sales teams to produce a variety of content marketing materials.

Write blogs posts and emails pertaining to special events such as workshops, seminars, examinations, opening ceremonies and much more.

Make error-free content adhering to company guidelines while simultaneously managing multiple projects with deadlines.

Present underlying strategic thinking to business leaders and provide insights.

Staff Editor, Gracenote, A Nielsen Company (May 2018 to August 2018)

Responsible for writing content descriptions and synopsis in English for programmes airing on television and online. (ZEE5)

Descriptions included genres like movies, television shows and documentaries.

Research and rephrase content to avoid plagiarism while curating meta-data for movies and TV shows.

Differentiated between and categorized genres and sub-genres of TV shows

Watched videos and populated the required meta-data on dashboard while ensuring timely delivery of accurate and reliable information.

Content Writer, Cognizant Technology Solutions (September 2017 to May 2018)

Create and maintain new webpages with the help of Adobe Experience Manager.

Modify content on existing pages.

Upload assets on websites and landing pages. (PDFs, Images)

Provide content related support for other teams involved in the project (CAS, Analytics).

Manage pages related to campaign including DART and Cognizant Community.

Work in conjunction with teams involved in web maintenance (CAS, HTML, Visual Design, Analytics and Testing)

Articulate and write highly complex editorial summaries for specific events while mentoring analysts/associates to produce high quality summaries as a part of Media Monitoring.

Provide feedback to the team and respond to queries from client/management clearly and quickly in order to build good relationships as a part of Media Monitoring process.

Freelance Content Writer and Social Media Marketer (January 2015 to August 2017)

Develop monthly social media editorial calendars for a wide range of clients.

Creation of monthly contests.

Monitor social analytics and advertisements for performance and effectiveness.

Assist with social media reporting and analysis.

Research and define social media best practices and upcoming trends.

Leverage social networks to strengthen relationships with existing fans/followers.

Responsible for reaching specified engagement rates as per brand/product and website branding strategies.

Provide competitor analysis and marketing strategy for client use.

Content Review Analyst with Facebook India Online Services (January 2013- January2014)

Monitor and review ads to ensure compliance with Client’s Advertising Guidelines and grow revenue through reactive and proactive initiatives.

Identify trends to increase advertiser satisfaction with the support process.

Work cross-functionally with sales, marketing and product teams.

Provide content suggestions to clients for better ROI and conversions.

Preparing competitor analysis and marketing strategy for various clients.

Organized managerial learning sessions namely “Think on your feet” and “The Energy Project”.

Team Leader with Google India Private Ltd. (October 2011 – December 2012)

Manage and motivate a team of 15 Account Specialists to exceed their production targets.

Assess audits completed by Quality Analysts and calibrate with them pertaining to process understandings.

Monitor the volumes of mails and calls received by agents and allocate work to them.

Encourage Account Specialist and QAs to plan their leaves in advance to avoid shrinkage and loss to business.

Review, audit, evaluate and provide feedback on tickets worked by agents who need improvement.

Enhance operational work-flow via process improvements and identify automation.

Provide feedback and organize training sessions on bimonthly basis.

Appointed for a temporary project called "Keyword Adoption Checking" through which agent incentives were decided.

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