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Social Media Marketing

Location:
New York City, New York, United States
Posted:
March 25, 2019

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Resume:

Heather Lawton 929-***-****

(Local to New York, NY, and available for Phone and In-person interview)

Digital Content Creator/Coder/Programmer

SUMMARY:

·Professional Content Writer & Social Media Coordinator with strong experience in Content Writing, Copy Editing, News Writing

·Reported, edited through video production and writing to achieve company goals and created product display pages (PDP) with images, copy, video, content writing, copywriting, basic coding, computer programing skills

·Responsible for identifying and driving e-commerce content

·Maintained and tracked documents using share point and used Google Analytics to track and report website traffic.

·Proficient with Microsoft Word, Excel, SharePoint, Content Writing, Copy Editing, News Writing, Social Media Management,

SKILLS:

·Content Writing, Copy Editing, News Writing, Social Media Management, CMS Tools Proofreading

·Public Relations, Creative Issue Resolution, Ad Tech Product Solution, Interpersonal Communication, Digital Advertising/Marketing Research & Technology, Telecommunications, Data Management

·Experience writing and editing news and headlines, highly organized with the ability to work under tight deadlines RFP/Proposal Writing, Knowledge of Google Analytics 360 Suite, WordPress, Drupal 7, Microsoft Word, Excel, SharePoint, Adobe Spark, Lumen 5, Python, Java, Swift

EDUCATION:

·Bachelor of Arts in Media Studies, (CUNY)Hunter College – New York, NY

PROFESSIONAL EXPERIENCE:

NYPD

Communications Specialist December 2018 to Present

·Answering emergency calls

·Writing and proofing detailed reports

·Using telecommunications devices to enter information for police safety

·Handling high priority and confidential information with professionalism

IAB November 2018 to February 2019

Content Associate

·Transferring pdf’s to CMS for web

·Proofreading digital content

·Prioritized, evaluated, planned, executed, and monitored all phases of projects

·Responsible for identifying and driving e-commerce content

PressCable PR October 2018 to Present

Press Release Writer (Freelance)

·Editing for web content

·Writing online marketing, press releases, and viral content

·Sales writing using exceptional English editing skills

·Prioritized, evaluated, planned, executed, and monitored all phases of projects

·Responsible for identifying and driving e-commerce content

Digital Content Writer (Freelance), New York, NY July 2018 to October 2018

Elucid Magazine

·Writing, editing, and proofreading for web content

·Researching for compelling topics the merging of fashion and technology

·Reporting and editing through video production and writing to achieve company goals

·Executing and maintaining company brand through social media marketing

Audible/ Amazon, Jersey City, NJ Sept 2017 to Nov 2017

Content Associate (Contract)

·Edited web content

·Wrote customer-face reviews, ad campaigns, and romance novel descriptions

·Prioritized, evaluated, planned, executed, and monitored all phases of projects

·Responsible for identifying and driving e-commerce content

·Maintained and tracked documents using SharePoint

·Implemented technical writing to translate basic “how-to” knowledge to customers

·Created Product Display Pages (PDP) with images, copy, video, content writing, and copywriting

·Spearheaded b2b email marketing campaigns

Examiner.com, New York, NY Aug 2009 to Jun 2016

Web Content Writer/Editor (Freelance)

·Wrote political articles and press releases

·Wrote, edited, and managed internal and external web content

·Ability to watch interviews and identify key elements for video descriptions and add pertinent video clips using CMS tools

·Embedded broadcast TV content for use on digital and social platforms

·Executed and maintained company brand building strong social media marketing campaigns and strategic short-form content

·Setup live streams and monitored for breaking news stories

·Pitched, wrote, and proofread articles

·Used Google Analytics to track and report website traffic

·Created daily content for web copy, social posts, and newsletters

·Utilized a variety of CMS tools—Drupal 7 and WordPress, Adobe Spark

·Implemented copywriting skills to educate consumers on cosmetics and beauty products

Harper Collins Publishers, New York, NY Apr 2006 to Aug 2008

Electronic Technician Management Assistant.

·Proofread and edited galleys for launch of publisher’s e-books

·Maintained and tracked documents in Adobe Suite

·Supported the editorial, production, design, writing and merchandising department of the Harper Collins Romance division

·Met deadlines while handling multiple projects

·Used InDesign, Adobe CS2 and CS3 software for text corrections

Saks Fifth Avenue, New York, NY Dec 2004 to Apr 2006

Merchandiser

·Utilized multiple computer editing software for organizing, storing and editing merchandise photos

·Created marketing strategies for launch of first "Want It" store campaign

·Strategized with fashion and beauty venders to improve sales

·Acted as liaison between public relations and the press to ensure publicity for each fashion campaign

·Created two b2b successful corporate re-branding campaigns, new website and marketing materials



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