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Manager Marketing

Concord, MA
March 22, 2019

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* ******* *** *******, ** *****978-***-**** •

Experienced Advertising brand marketing specialist and traffic manager with a broad-based background in highly competitive and deadline driven organizations. A decisive leader and positive team player that understands the importance of branding & deadlines on digital, print, media campaigns and strives to promote brand awareness. MARKETING EXPERIENCE

BJ’s Wholesale Club, Westborough, MA Advertising Traffic Manager 2015-2018

• Enforced deadlines to adhere to internal schedule

• Managed advertising schedule for all Big Brand Mailer, Front of Club and Ads

• Managed internal client relationships to ensure accurate information within each project

• Worked with internal and external parties to control the intake of requests

• Served as a liaison between the merchandising, brand management and creative teams BJ’s Wholesale Club, Westborough, MA Brand Manager 2010-2015

• Managed strategy and execution of advertisements for internal and external clients within BJ's quarterly journal publications.

• Managed BJs brand coupon mailers and in club coupon flyers

• Partnered with merchandising teams to support product and service categories within planned marketing vehicles.

• Identified and communicate key strategies and timelines for advertisements which support BJ's private label brands.

• Attended and direct photo shoots related to private label brand ads.

• Ensured that the communication flow between the creative team and client is streamlined.

• Worked directly with creative services and other departments to generate briefs, conduct meetings and presentations, traffic elements and distribute results reports.

• Collaborated and manage resources within the media, creative, and production teams.

• Participated in client calls, meetings and productions BJ’s Wholesale Club, Natick, MA Assistant Brand Manager 2005-2010

• Worked directly with the Senior vice president, Divisional merchandise managers, grocery managers, and buyers to ensure advertising deadlines were met.

• Managed the Big Brand Mailer, Front of Club, Flyers, E-commerce, and Journal coupon creation for the General Merchandising department.

• Worked directly with the Marketing department in the development and execution of all marketing materials.

BJ’s Wholesale Club, Natick, MA Marketing Financial Control Coordinator 2002-2005

• Developed and implemented coupon utility database

• Created barcodes for over 800 coupons per month

• Served as corporate liaison between finance vendors and marketing department

• Processed department coupons and invoices

• Updated POIMS


BJ’s Wholesale Club, Natick, MA Public Relations 1993-2002

• Responsible for media relations, community relations and crisis communications

• Hosted grand opening events


• Experienced marketing associate with a demonstrated history of working in the retail industry

• Microsoft Excel

• Budgeting

• Strong program and project management professional

• Workflow by design

• Para Legal Certification


• Framingham State University

• Mass-Bay Community College, Associates in Business Administration and Marketing

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