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Social Media Marketing

Dublin, Dublin, Ireland
March 21, 2019

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Luana Soares da Silva 083-***-****

Dublin 2 - Ireland


Bilingual professional (Portuguese and English) currently studying for a B.A in Business Studies and overall 10 years of experience dealing with B2C customers in Brazil and Ireland. Successfully maintaining superior customer relationships and providing outstanding customer service and support to meet, and surpass, expectations and requirements. Academic experience in creating marketing materials, taking part in industry events, gathering data, analyzing market trends, monitoring competitors, and preparing presentations.


●Honours Bachelor Degree in Business Studies (Level 8) Independent College Dublin, Ireland 2017 - Due to finish in 2020

Modules: Services Marketing, Brand Management, International Marketing, Business Strategy, Business Projects, and Innovation & Change.

●Makeup Artist Diploma Senac, Ireland 2009 - 2010

Further Education & certificates

●General English Ibat College, Dublin 2016

●First Aid and CPR course Independent College Dublin, Ireland 2019

Career Experience

Business Studies Bachelor Student Independent College, Ireland 2017 - Present

To study

●Social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, and Instagram.

●Search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.

●Pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.

●Mobile marketing - includes app-based, in-game, location-based, and SMS marketing.

●Affiliate marketing.

●Email marketing campaigns.

●Reports and analysis creation for clients in order to demonstrate effective return on investment (ROI).

●Website banner design and web visuals assistance.

●Keyword research and web statistics reporting.

●Social media engagement and brand awareness campaigns.

●Web analytics software usage to monitor the performance of client websites.

●Paid media assistance;,development, and integration of content marketing strategies.

Freelance Makeup Artist and Customer Relations Self-Employed, Brazil and Ireland September 2004 - Present

●Understanding requirements from a visual and technical standpoint. Determining the correct material and application according to lighting, setting, etc.

●Negotiating with customers to achieve the best price.

●Applying simple and complex makeup as required. Answering and booking services via whatsapp, social media, and phone.

●Developing and communicating thoughtful, customised solutions that help customers move forward.

●Actively and productively teaming up with other staff members of the team, to drive better results for customers, including identifying opportunities for customers to benefit from using more services.

●Handling multiple customer issues at the same time in a fast-paced environment.

●Demonstrating composure, resilience, adaptability, and urgency as customer needs and case volumes change. Operating with professionalism and integrity.

General Skills

●Language Skills: Portuguese: Native English: Advanced

●Computer Skills: Microsoft Suite (Excel, Word, Powerpoint), social media user

●Academic Digital Marketing Skills: Google Adwords, Display Advertising, Google Analytics, Search Engine Marketing (SEM), Email Marketing

●Soft Skills: Customer focus and adaptability to different personality types. Ability to multitask, set priorities and manage time effectively. Strong phone and verbal communication skills along with active listening.

References Upon Request

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