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Marketing Sales

Columbia, SC
March 18, 2019

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ALESSANDRA D’ALFONSO US Mobile: +1-803-***-**** Skype: NEFERTITI


Multilingual International MBA. Focus in Market Research, Big Data Analytics, Business Development. Industry sector experience in Pharmaceuticals, Broadcast Media, Retail and Agribusiness. Strengths include public relations, critical and creative problem solving, market analysis, strategy development. Extensive international experience (lived and studied many years abroad) with proven ability to work in cross-functional, multi-lingual, and multi-cultural teams. Effective oral and written communicator, accomplished client-facing skills.


DARLA MOORE SCHOOL OF BUSINESS, University of South Carolina Columbia, SC USA

International Master of Business Administration (IMBA) June 2016 – May 2018

Moore School Excellence Award. Marketing Focus. Certificate of Business Analytics

Graduate Women in Business Association (GWIB) - Treasurer

ÉCOLE FRANCE LANGUE, Intensive French language study and business overview Paris, FRANCE

Jan–Apr 2017

SCHOOL OF ECONOMICS, Università degli Studi “G. d’Annunzio” Pescara Pescara, ITALY

Bachelor’s Degree in Economics. Major in Business Management January 2009 – June 2014

NAZARETH COLLEGE, Semester abroad. Marketing, Oral Communication Rochester, NY USA

Aug–Dec 2011


COLLEGE OF PHARMACY, University of South Carolina, enrolled in PhD program Columbia, SC USA

Courses in Pharmaceutical, Biomedical Sciences, and Business August 2014 – June 2016

SCHOOL OF MEDICINE AND HEALTH SCIENCES, Università degli Studi “G. d’Annunzio” Chieti Chieti, ITALY

Master’s Degree in Pharmacy (Pharm.D) November 1999 – November 2005


DARLA MOORE SCHOOL OF BUSINESS, University of South Carolina Columbia, SC USA

Assistant Director – Master of International Business (MIB) Program August 2018 – Present

Provide student support services for newly matriculated MIB students, particularly supporting international students in understanding program and university policies & procedures.

Assist newly enrolled students in navigating USC, including areas such as Darla Moore School of Business student services, submitting paperwork to the Graduate School, International Services, Budget Office and Office of Career Management.

Create and develop marketing materials and support the development of a marketing campaign to effectively recruiting students domestically and internationally, particularly in regards to students from the International Dual Degree partnerships.

Assist with updating and maintaining the MIB website, exploring ways to create engaging content and improving the user experience, enhancing its appeal to both domestic and international student applicants.

Develop communication channels within the University through effective relationship building with student organizations, marketing, and other administrative offices.

Coordinate with Office of Career Management staff to keep MIB students well informed of internships, career panels, networking sessions and all career opportunities at USC as well as in international locations.

Support students in all facets of international career exploration, international career planning, and job searching.

Support the collection, compilation and analysis of internship and employment outcome data.

Track overall students' number, collect and analyze data to keep the International Business Department and the Business College informed of MIB students' progression.

Create quantitative and qualitative reports to monitor students’ placement and progression throughout the semester.

MBA Marketing Consulting Project for Club Car (Ingersoll Rand) Columbia, SC USA

January – May 2018

SYNGENTA INTERNATIONAL AG - global Swiss agribusiness that produces agrochemicals and seeds Basel, SWITZERLAND

MBA Marketing Intern, Seedcare Division, Europe, Africa, Middle East (EAME) portfolio team June – August 2017

Leveraged analytics tools including pivot tables and in-house formulation forecasting tool while completing 2 projects.

New Product Introduction Platform And Process

Coordinated with "In-territory” asset managers on commercial launch plans and needs.

Contributed to design and implementation of processes and tools at a regional level.

Generics In Europe: Analysis of Strategy and Current State of Activity

Proposed competitive strategies and supported new product introduction for an estimated $30 million in 2018.

Led the generics analysis project for three primary territories: Italy, France and Central Europe.

Improved transparency across the product management team for 20 new product launches.

SOUTH CAROLINA COLLEGE OF PHARMACY, University of South Carolina Columbia, SC USA

Ph.D Student and Teaching Assistant, Department of Clinical Pharmacy and Outcomes Sciences August 2014 – June 2016

Supported faculties in teaching and writing research papers in different areas: Healthcare system in the US (Medicare and Medicaid) and healthcare costs, pharmacoeconomics, medication adherence, cost-benefit and cost-effectiveness analyses.


Tutor for Italian and international undergraduate and graduate students November 2005 – August 2014

Subjects taught: Italian, English, Mathematics, Statistics, Chemistry, Biology


Marketing and Public Relations Consultant, Interpreter July 1998 – December 2013

Select company promotion, built B2B relationships, provided “trait d’union” support for Italian firms doing business

with foreign countries, events planning.

RAI - RADIOTELEVISIONE ITALIANA SPA – Italy's national public broadcasting company for radio and television Rome, ITALY

Radio Speaker, directed and narrated a radio program on health, fitness, and diet. January 2007 – January 2010

FARMACIA INTERNAZIONALE – International Pharmacy at Piazza Barberini in central Rome Rome, ITALY

Associate Manager and Licensed Pharmacist January 2006 – January 2010

Managed business activities, technical-pharmaceutical work, and a staff of 11. Interacted with banks, suppliers and sales representatives.

Increased annual drug and cosmetics sales by 20% by initiating and implementing innovations in marketing and advertising.

Introduced special section in the pharmacy for international customers, achieving a 25% increase in customer satisfaction.

Increased sales of high-end cosmetics by 40%, after completing cosmetology courses and seminars organized by Vichy in France, La Roche-Posay in France, Manetti & Roberts in Italy, Labo in Switzerland, and Lierac Paris in France.

LANGUAGES ENGLISH: Fluent (TOEFL, Cambridge First Certificate of English - FCE) ITALIAN: Native

MODERN GREEK: Proficient (Advanced Certification) FRENCH: Proficient

IT-ANALYTICAL Office Applications Advanced Excel (macros, modeling, pivot tables), Word, PowerPoint, Outlook

Data Analysis-Database SPSS, SAS, R, Access, JMP, Tableau, SQL, SAS Text Miner, Blackboard

Others Blackboard, Self-Service Carolina, Qualtrics

CERTIFICATION Licensed Pharmacist, Italian National Pharmacy Board (Albo Nazionale dei Farmacisti), 2005

Certificate of Advanced Radio Speaking, Radio School of Broadcasting (Rome, Italy), 2007

Post Baccalaureate Certificate of Business Analytics, Darla Moore School of Business (Columbia, SC), 2018

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