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Digital Marketing Social Media

Location:
Orange, California, United States
Salary:
$120,000
Posted:
March 19, 2019

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Resume:

MIKE SHIRDEL

ac8t6p@r.postjobfree.com

949-***-****

LINKEDIN URL

OBJECTIVE

Digital Marketing Strategist/Manager

developing marketing plan with

budgeting, including cutting-edge

technologies, channels and

methodologies

SKILLS

A hands-on leader in Internet

marketing with extensive knowledge

of CPM, PPC, SEM, Social Media and

Digital marketing.

Certifications:

Google Ads Fundamentals

Google Ads Search

EXPERIENCE

SEO/SEM MANAGER – NEW AMERICAN FUNDING

02/15 – 02/19

Managed all paid digital media and SEO including Facebook, LinkedIn, Instagram, Google, Yahoo and Bing. Managed other independent digital channels to generate leads.

• AdWords, Bing, Yahoo, DoubleClick Search

• Researched, Developed, launched, Optimized and managed paid search, Display and Social Media campaigns

• Utilized mightyHive.com to manage programmatic campaigns

• Designed and implemented multi variate experiments

• Developed and implemented SEO strategy and used BrightEdge to implement

• Google Analytics and Adobe Analytics

• Data analysis for PPC, Paid Social, Individual Partners, Organic

• Reporting and presentation

• AdWords, Google Analytics certified

• Ongoing optimizations for all campaigns based on data analysis

• Media planning

• Budget planning

• Competitive analysis

• Highlights:

• Responsible for Paid search, four consecutive years of high positive ROIs through mortgage market decline period

• Delivered cost per funded loan 38% lower than set targeted goal

• Developed paid Social Media Campaigns from scratch

• Designed and implemented multi variate experiments

• Achieved Lead Conversion >12.3%

• Using BrightEdge to implement SEO strategy, I placed 69 relevant

• keywords to 1st page of SERPS in a span of 11 weeks

• Delivered continuous growth with SEO 28% traffic and 34% leads

• Generated leads at lower cost with better outcome in <5 weeks SEARCH ENGINE MARKETING STRATEGIST

INVENTIV HEALTH MEDIA 360

09/12 – 06/14

Strategic planning and implementation, tracking and analysis of SEM programs for both Organic Search (SEO) and Paid Search (PPC/CPM) 2

Google Analytics

EXPERTISE

Search Engine Marketing (SEM)

Digital Media Planning

Budget Planning

PPC

Display, Programmatic

Search Engine Optimization (SEO)

Lead Generation

ROI Analysis

Keyword Research

Banner Ads

Social Media Marketing

Email Marketing

Google Analytics

Reporting, Performance Tracking

Performance Analysis

Digital Marketing Plan Development

Strategic Marketing Planning

Self-starter & Team Motivator

Project Management

Basecamp & Target process

WordPress

Marin Software

BrightEdge for SEO

CRM

Business Development

for healthcare, media agencies, pharmaceutical and medical device companies.

Clients: Roche Pharmaceutical, Pfizer, Abbott Vascular, AMO iLasik, Bayer, Seattle Genetics, Covidien, Maimonides Hospital.

• Developing and implementing digital marketing plans in collaboration with client teams

• Preparing campaign reports, including results, analysis (Google Analytics) and actionable recommendations

• Monthly presentations to clients

• Developed campaigns to meet client’s objectives working with 4 analysts

• Developed and implemented international media plans

• Primary SEM resource responsible for providing estimates, creating and executing full SEM plans while managing budgets.

• Planned and executed overarching digital marketing strategies.

• Responsible for researching and evaluating keywords in support of organic and paid programs

• Copywriting and copy optimization for search-specific deliverables

• Data analysis for PPC, Organic channels

• Continuous data-based optimizations

• Responsible for evaluating and analyzing code, content and credibility factors influencing SEO

• SEMrush and Screaming Frog for SEO research

• Broad-based research and analysis for SEM opportunities

• Responsible for analyzing and optimizing bids, creative copy to maximize paid search effectiveness

• Primary contact for media buying partners, planning and executing paid search campaigns

• Planned assignments and reviewed budget expectations with the teams

• Defined and implemented tracking tools and measurement plans

Highlights:

• Designed a 23-countries international digital campaign to recruit patients for Roche’s Alzheimer clinical trial

• Market research for each country

• Keyword research

• Ad copy

• Budget allocation

• Translation

3

EDUCATION

BACHELOR OF SCIENCE IN

MATHEMATICS

University of Oregon

ASSOCIATE FOR CERTIFIED

PARALEGAL

Southern California College of Law

• Legal approval

DIRECTOR OF INTERNET MARKETING

POWDER BLUE PRODUCTIONS INC

11/08 – 04/10

Developed SEO strategy including content development, custom URLs, meta data, installation of Google Analytics and analysis of data to enhance the website’s search ranking. Managed and trained 4 team members.

• Provided strategic planning and oversight of implementations

• Planned and implemented affiliate marketing and management

• Implemented WordPress blog, planning and posting of content for blog

• Increased website traffic and conversion rate

• Responsible for the company’s monthly newsletter Highlights:

• Increased overall sales by 40% with the social media focus

• Launched comprehensive Social Media marketing program DIRECTOR OF INTERNET MARKETING

DRSOY NUTRITION, LLC

05/02 – 11/07

Developed relationship with the key players in the Nutrition and Health market, resulting in established partnerships with some of the top companies. Took ownership of the Internet marketing with the focus on SEM and Affiliate marketing. The Affiliate program reached over 6000 affiliates. Responsible for the significant Internet ranking (traffic) of the site.

• Partnered with LinkShare to develop and execute an affiliate plan which quickly grow to 6000 affiliates

• Worked closely with LinkShare for the affiliate marketing, increasing traffic and sales

• Participated in some of the largest nutritional trade shows

(Expo West in Anaheim) for networking and strategic partnership purposes

4

SEM CONSULTANT - TELECOMMUTE

INFLUENCE HEALTH AGENCY

08/18 – 02/19

Managed healthcare and health insurance client’s paid search account. Reviewed existing accounts, recommended and implemented strategic plan. Managed campaigns for Tenet Health and many hospitals around the nation. Responsible for the successful campaigns’ conversions

(appointments) increase ranging from 40 to 270% - Screenshots available upon request.

CO-FOUNDER/CONSULTANT - TELECOMMUTE

WL MEDIA GROUP

06/14 – 01/17

Clients: LA Care, DermOne, Loan Mart, Mac Faucets, Pacific Bulletproof, Bankruptcy.com, American Regent (Injectafer), SANCUSO, Health Hispanica, Kelley Blue Book, Lavha.com, Ruth Chris Restaurants, Frette, Harper Bazzar

• Designed, launched and managed social media, PPC, email and content marketing campaigns for clients.

• Prepared and presented each client with monthly report

(analytics, insights, actionable recommendations)

• Utilized Marin Software to manage paid campaigns

• Budget recommendations

• Competitive analysis

Highlights:

• Prior to my management of the Ruth Chris Restaurant account, the account was constantly down 20%. After 2 months managing the account, it was up 25%.

• Frette (luxury bedding), client’s request was to establish them as a luxury line and generate sales. Both goals were accomplished with ROI at 500%.

• Harper Bazzar (ShopBazzar.com), managed all aspects of paid search and paid social media.

• With Loan Mart, given a target for Cost Per Funded Loan

(CPFL), in the 2nd month CPFL was 60% lower than the given target.

• Pacific Bulletproof products are for a very niche market

(physical, corporate and residential security); designed and implemented a marketing plan that generated sales with solid ROI.

• Data analysis for different channels, PPC, Paid Social

• Ongoing optimizations for all campaigns based on data analysis 5



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