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Social Media Assistant

New York City, NY
March 19, 2019

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Olivia Orellano


PIXACORE - Digital Media Planner

New York, New York

**/**** - *******

• Responsible for day-to-day maintenance of assigned accounts (Bayer, Celgene) For example: billing issues, budget revisions, flowchart updating, competitive analyses, post-buy analyses, etc.

• Monitors media agreements and contracts with outside media vendors. Evaluates partners for their relevance in accomplishing client's strategic goals.

• Contributes to the development and direction of media strategies and POV's.

• Conducts media brainstorms, evaluates data, and develops points of view.

• Communicates effectively with Associate Director, keeping her abreast of day-to-day status and flagging and elevating any concerns.

• Owns communication with both internal and external resources

(vendors, websites, etc.), to gather and negotiate costs and plan details.

• Monitor campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.

• Implements, traffics, troubleshoots, and analyzes digital campaigns using a third-party ad server (DCM.)

• Monitor media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.

J3/UNIVERSAL MCCAN - Digital Investment Manager (Freelance) New York, New York

03/2018 - 07/2018

• Collaborate with planning, ad ops, vendors and clients to develop and execute digital media plans for assigned brands.

• Lead team to ensure plans are designed to deliver against client KPI's

(Sudafed, Visine, Pepcid, Lactaid, Imodium) across digital direct, programmatic, social and co-creation programs.

• Provide help with team on Campaign Set-up, Launch, Reporting/Optimizations and Billing.


New York, NY 10025



• Freelancing/ed for: ALM Media

(Digital Assets Coordinator), THSN,

The NICEHR Group,,


Gold Seal Reviews, Makespace Storage,

Elmwood, AVA Highline,

• Content Creation (Blog/article writing,

Updating and maintaining websites)

• Software Knowledge of: DCM, Prisma,

Google Ad Words, Ad Buyer, Foundry,

Audience Planner, Nielsen,and NPower

• Exceptional editing and writing skills;

proficient with Microsoft Office

• PR writing class; Client: Harvest Home

Farmers Market. Assisted in creating an

integrated marketing campaign to help

promote awareness and services of the

company, created and owned by

Maritza Owens.

• AD/PR senior workshop class; Client:

Memorial Sloan-Kettering Cancer

Center. Assisted with an integrated

marketing campaign in partnership

with, to promote HPV Awareness for

minority men.

• Author of Making a Dollar Stretch: A

Graduate's Guide to a Student's


• Supporting production oversight (on all timelines, creative development & creative hand-offs) with trafficking/digital asset knowledge/experience.

• Evolve approach to digital ad verification across Brand Safety, Viewability, Bot/Fraud and Time in View by analyzing performance and pushing tech limitation.

• Contribute to quarterly digital reporting that aggregates total portfolio performance and savings.

• Help track value allocations, spend pacing, and meeting with partners on bi-weekly basis.

MEDIACOM - Media Planner (Freelance Digital, Print) New York, New York

12/2017 - 02/2018

• Develop and execute media plans best suited to meet client (MetLife) requirements, budgets, and objectives; Evaluate vendor RFPs, determine vehicle list recommendations, and effectively utilizing media research tools to aid in buy recommendations and campaign development.

• Establish close working relationships with vendors as well as managing cross-departmental issues/questions regarding campaign execution.

• Analyze campaign results to highlight key learnings and translate them into concise, actionable recommendations.

• Manage and mentor the assistant planner in gathering creative spec data, developing insertion orders, trafficking, and monitoring campaigns.

• Strong client facing experience including daily communication, weekly meetings, and presentations to cover any updates (i.e Quarter Business Review, Tactical Recommendations, Strategy, etc.). DiMassimo Goldstein - Media Planner/Buyer/ Search (Freelance Digital, Search)

New York, NY

09/2017 - 12/2017

• Oversee and manage day-to-day client search marketing and paid advertising initiatives across multiple partners (Google Ad Words, Yahoo Gemini) including planning, implementation, budget management, performance review, and optimization of SEM campaigns for The Bronx Zoo.

• Manage day-to-day client interactions, expectations, and deliverables. Monitor schedules based on audience delivery data.

• Work closely with team throughout campaign to maintain performance and resolve issues.

UNIVERSAL MCCANN, Integrated Investment - Senior Associate


New York, New York

01/2017 - 03/2017


February 2012

The City College of New York (CUNY)

New York, NY

BA: Double Major In English And

Advertising & Public Relations

• Oversee daily monitoring of local digital and broadcast buys, set specific deadlines for schedules, and ensure resolution of any billing discrepancies.

• Monitor schedules based on audience delivery data (Coca-Cola Account).

• Prepare presentation materials, encompassing all pertinent data on buy, for submission to client. Provide analytics and reporting from end of campaign results

AOL - Investment Assistant (TV)

New York, New York

08/2015 - 06/2016

• Support AOL's ONE TV Buyer across all National Broadcast accounts

(CarFax, Ritani, PMIC Dental, PMIC Life, AVVO, Hautelook, Arby's).

• Learn ONE TV buying systems and use to input schedules (Use of Remote Access, Foundry, Audience Planner, NPower).

• Request schedules, posts, tracking info, logs, etc from network partners. Request network avails/pricing and input our proprietary systems.

• Manage multiple accounts and deadlines.

• Work closely with Operations team to help solve discrepancies, support in market aspects of buy and reporting.

DOREMUS - Media Planner (Digital)

New York, New York

12/2014 - 07/2015

• Assist in the development, implementation (RFP creation/send) and monitoring of Digital media planning for: Sun Life Financial and OI


• Develop and purchase campaign strategies to include careful budgeting, timing, and targeted research.

• Utilize traditional, digital, mobile, and social media elements to make cross-platform media recommendations.

• Monitor campaign performance and manage vendor relationships to continuously optimize to meet business goals.

• Ad Ops Management of all campaigns in NY Offices from March-June. THE VIDAL PARTNERSHIP - Assistant Media Buyer/Planner- Hispanic (Digital, Radio)

New York, New York

03/2014 - 09/2014

• Evaluated vendor preferences and created outline according to client brief and goals.

• Sent RFP's to all potential vendors, specifying plan parameters and filters

• Worked in partnership with the clients to ensure all media purchased is implemented and tracked correctly to secure back-end results. Help in the management and sign off of billing/invoice process

• Managed and reviewed budgets/buys (digital, mobile, video display) for campaigns from inception to completion, for TD Bank and Aaron's

• Generated orders, trafficking assets to each vendor (Ad Operations) updating pacing reports

• Helped in sweepstakes launch and paid social media for Rémy Martin Caribbean.

CAMPUS CLIPPER - Social Media Manager/Publishing/Advertising Management

New York, New York

01/2012 - 03/2014

• Wrote blog posts, reviews, social media, and press releases for company. Published a Book/ E-Book for college students.

• Researched already published and future Published books.

• Pitching and writing about student experiences for students. TIMESSQUARE.COM - Content Creator

New York, New York

11/2011 - 03/2014

• Writing articles, reviews and creating ideas to be posted on the company's website.


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