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Category Manager-Buyer-Merchant

Toronto, Ontario, Canada
March 15, 2019

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*** ******** ****, *****: 416-***-****

East York, Ontario Mobile: 647-***-****

M4G 3S4 E-mail:


Entrepreneurially focused, front-line retail marketing professional with organizational and strategic marketing talents; in the areas of product sourcing, client relations, category management, promotions and product development. Energetic, results driven team player with a track record of outperforming markets.


PRESIDENT 2501439 ONTARIO INC., Toronto (2016-current)

• AmeriSpec Inspection Services Toronto West, Etobicoke, Mississauga

• Provide inspection services to home buyers/owners across the GTA

• As the business owner I am accountable for all aspects of the business, including marketing and promotions, operations and human resources.


• Managed liquid sundry categories for Dulux and Dulux/Betonel corporate and franchise stores.

• Facilitated integration from AkzoNobel to PPG for my categories.

• Accountable for promotional planning, item selection management of vendor agreements and program execution.

• Upon taking over the category in 2012, worked with Supply Chain to return excess inventory and obsolete products, freeing up warehouse space and working capital.

• Launched new specialty wood finishes program in Canada to drive growth and improved profitability. PROJECT MANAGER, CoRe (2010-2012)

• Managed CoRe (Complexity Reduction) project; a global strategy to harmonize AkzoNobel’s SKU base and raw material inputs, resulting in significant cost savings.

• Responsibilities included managing the processes between the various business units including Research and Development, Marketing, Procurement, Production, and Supply Chain, to meet project’s budgeted targets. CATEGORY MANAGER-BUYER (2004-2007) (2009-2010)

• Managed “Related Goods” (2004-2007) / “Hardlines” (2009-2010) categories for ICI, Glidden and Color Your World stores.

• Negotiated vendor buying agreements (contracts).

• Ensured adequate inventory levels via planning sessions with Supply Chain team.

• Managed trade advertising program including directing vendors and advertising agency regarding planning and execution.

• Worked with internal team members and vendors to develop planograms and product displays.

• Developed “Flyer Productivity Model” to quantify and analyze trade flyer performance which resulted in more effective use of promotional space at AkzoNobel.

• Developed Line Review and Product Introduction templates, improving communication to stores and program execution.

• Succeeded in growing categories above market trends SEARS CANADA INC., Toronto (2008)


• Managed HVAC and water heater categories for Sears Home Installed Products and Services Division.

• Communicated corporate initiatives to selling units as they related to assigned categories.

• Worked with vendors and Sears advertising team to create compelling promotions to generate leads and drive sales.

• Managed buying team of 4 to set pricing, and maximize sales and margin, while exceeding customer service expectations.

• Introduced line-up of Navien tankless water heaters to augment assortment of this rapidly growing category. LOBLAW COMPANIES LIMITED, Brampton (2007-2008)


• Charged with building categories via competitive retail and promotional pricing and compelling promotions (vendors included: Procter & Gamble, Reckitt Benckiser, Clorox, Unilever, Colgate Palmolive, Dial, and SC Johnson).

• Managed development and implementation of promotional programs and planograms for Household Cleaning and Dish Care for all banners, formats and regions.

• Managed two Vendor Advisors (Procter & Gamble, Reckitt Benckiser) to optimize Loblaw Companies’ competitive position for assigned categories.

• Worked with McKinsey & Company to nationalize assigned categories as part of corporate strategy to harmonize product offerings both regionally and by store format.

Edward Schmidt Page 2

• Succeeded in reducing SKUs by approximately 25% and eliminating regional SKUs, which simplified promotions process and freed up warehouse capacity to focus on truly productive items.

• Worked with Loblaw Brands to develop and launch PC Green household cleaners and auto dish detergent allowing Loblaw to leverage its PC brand to earn greater profit while enhancing item selection in this growing segment.

• Worked with McKinsey & Company, and Loblaw Pricing Analytics team to reset pricing on hundreds of items by market and store format to ensure competiveness while maximizing profitability.

• Succeeded in growing both product lines 3% in a market that was flat. CALIFORNIA INNOVATIONS, Toronto (2002- 2004)


• Managed Back-to-School Category, additional responsibilities included product development and preparation of annual plan.

• Key accounts: Wal-Mart US, Wal-Mart Canada, Kmart, Walgreens, Canadian Tire, and Zellers.

• Identified need to be more “program oriented” as well as item oriented and successfully penetrated mass market.

• Developed new product lines for CI with manufacturers in China that allowed us to be competitively priced without compromising quality, resulting in gaining many new accounts.

• Grew category by over 82% in terms of dollars and over 176% in terms of unit volume. ACNIELSEN, Markham (2000– 2001)


• Assigned to Procter & Gamble account, brands included Tide, Bounce, Pringles, Mr. Clean, and Swiffer.

• Developed and communicated action analyses to assist in tactical and strategic decision-making. CANADIAN TIRE CORPORATION LTD. Toronto (1993 – 1999) CATEGORY DEVELOPMENT ANALYST-HOUSEWARES (1996 to 1999)

• Recommended product portfolio in view of margin analysis, sales forecasts as well as in context of Canadian Tire's mass merchandising strategy.

• Managed product and line analyses to encourage effective product assortment, promotional planning.

• Created promotional plans and designed flyer page and catalogue page layouts.

• Assisted with development of planograms, making it easier for consumers to navigate categories, thereby improving sales

• Vendor liaison: maintained conversancy with vendor developments--expert in stationery, floor care, cookware, dinnerware, and tableware.

• Introduced high-end “Lagostina” cookware in second half 1997, growing sales 34%.

• Successfully grew sales by 10% and margin dollars by 16%, while acting as interim buyer for General Housewares.

• Introduced incremental Corelle coordinate placemat program nationally to increase profitability of dinnerware program. . BUSINESS ANALYST-CONSUMER ELECTRONICS STRATEGY TEAM (1996)

• Worked with Canadian Tire team members and Boston Consulting Group on consumer electronics “drill down” strategy. Resulted in the national roll-out of Consumer Electronics “Bull Pen” at associate stores. MARKETING ANALYST–CONSUMER ELECTRONICS (1993-1996) OPERATIONS ANALYST-HOME IMPROVEMENTS (1993)


CLARKSON UNIVERSITY, Potsdam, New York (2000) Master of Business Administration RYERSON POLYTECHNIC UNIVERSITY, Toronto, Ontario (1993) Bachelor of Commerce CONTINUING EDUCATION COURSES Persuasive Presentations, Negotiations, Front Line Leadership, Leadership 2000 SOFTWARE EXPERTISE Word, Excel, PowerPoint, Cognos, Workstation Plus, SAP, AS400 ADDITIONAL LANGUAGES Fluent in German


Traveling, golf, tennis, skiing; Member of North Toronto Ski Club, Mayfair Racquet Club; Habitat for Humanity volunteer Volunteer Boards:

Current: VP. Condo Board of Directors, Fairmont Mont Tremblant; Past: Treasurer, MTCC1335

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