Working with diversifying field of Agricultural technology start-up "A VTP & RAIRAH FOODS PVT LTD, Pune" as Assistant Marketing Manager.
An MBA and Marketing Generalist with 4.3 years of progressively responsible experience in partnering business to drive Marketing processes across the PAN India Hypermarkets.
Total 10.7 Years (6 years of experience in Channel Sales & 4.7 Years in Marketing and Communications) experience in Food & Beverages, Telecom, Retail (Assisted Ecommerce) & FMCG.
Worked with FMCG Company Future Consumer Enterprise Limited – Private Brands, Future Group, Mumbai.
ATL & BTL
Industry Exposure: Telecom, E commerce, Retail, FMCG, Media and Agricultural Start-up
Degree Institute/Board Year CGPA/Percentage
Master in Management Studies
AIAIMS, Mumbai University
Tilak Maharashtra University
Maharashtra Board, Kolhapur
Maharashtra Board, Pune
Assistant Marketing Manager A VTP & Rairah Foods Pvt Ltd, Pune (VTP Group) Nov18 to Till date
Senior Marketing Executive Future Consumer Limited, Mumbai (Future Group) May16 to Sept18
Marketing Executive BIGBAZAARDIRECT.COM, Mumbai (Future Retail Ltd) Dec13 to May16
Territory Sales Executive Raashika Communication, Kolhapur (A Vodafone Essar LTD) Apr09 to Mar11
Territory Sales In Charge Shree Ganesh Communication, Kolhapur (Tata Telecommunications) Aug08 to Feb09
Territory Sales Executive Raashika Communication, Kolhapur (A Vodafone Essar LTD) Mar06 to Aug08
Assistant Marketing Manager A VTP & Rairah Foods Pvt Ltd, Pune (VTP Group, Pune) Nov 18 to Till date
Communicate with target audiences to build and develop customer relationships
Help with marketing plans, advertising (ATL & BTL), direct marketing and campaigns
Advertising opportunities and place adverts in the print media, electronic media, Social media or on the radio etc. Maintain and update customer databases
Working closely with in-house or external creative agencies to design TVC and artwork for adverts.
Awareness of creative content, including videos, artwork and blog posts
Run social media channels (e.g. Twitter, Face book and LinkedIn) to enhance audience engagement
Organise and attend events such as conferences, seminars, and exhibitions
Liaise with designers, printers & organise photo shoots
Arrange the effective distribution of marketing materials. Awareness of Media Planning, Buying.
Conduct market research, for example using customer questionnaires and focus groups
Develop relationships with key stakeholders both internal and external.
Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
Track marketing performance and return on investment and prepare weekly or monthly reports for management
Monitor and report on competitor activity, Oversee and manage the marketing budgets
Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
Developing existing processes to maximise efficiency, improve return on investment, increase use of technology & continuously improve the services provided to our customer.
Roles and Responsibilities in the Company:
Growing existing affiliate partner sales for the group and building, negotiating and managing new affiliate partner acquisitions, technology suppliers, SEO consultants, etc.
Creation and development of the digital marketing strategy including analytics; user experience; social media; search engine marketing; web management
Manage the development of all communication for both Business to Business and Business to Consumer activity. Effective use of PR to build brand awareness.
Trade marketing function to deliver performance across the trade channels in consumer activations, experiential marketing, point-of-sale transformation, gifting, category development promotions & capability building initiatives.
Proven success in driving results through social media, community engagement & copywriting.
Proficiency Development and execution of the Marketing Strategy for Pan India Stores
Maintaining & Building PR and Business Relations with other formats Team.
Vendor Management – Negotiation, Execution, Stock Management & Sales Report
Store-wise BTL activities to support ATL campaigns and store-specific needs.
Liaise with various departments as the SPOC to ensure clear communication about the project and smooth execution of the project including client on boarding process
Senior Executive Marketing Future Consumer Ltd (Future Group) Dec 13 to Sept 18
Developing and managing the implementation of the Marketing & Brand strategy for the company and play a key role in leading the overall company growth plans.
Private Brand: Sunkist, Karmiq, Swiss Tempelle, Sangy’s Kitchen, Pratha, Veg Affaire, Kara, Tasty Treat, Thin Skin, Fresh & Pure.
The position covers the full marketing mix; strategic planning, market research & analysis, web & print advertising, email communications, viral marketing & social media and PR.
Plan & Execute Campaigns for Big Bazaar 5 Din Mahabachat Sale, Sabse Saste 3 DIN, Public Holiday Sale, Kitchen Festival, Future Group Shopping Festival, and other product/Brand promotional activities.
Product Offers TVC/YouTube Commercial, Web / Print / Television / Social Media, Sabse Saste 3 DIN, Public Holiday Sale, Kitchen Festival, Future Group Shopping Festival and Many more Festive Events & Promotion
Marketing Generalist Future Retail (I) Ltd, Mumbai (Future Group) Dec 13 to May 16
Liaison with various departments like Backend Operations, Logistics, Category & Accounts
Campaign creative, in line with brand/business requirements, media brief for management approval & agency briefing
Built over 1200 franchisee & achieved a target of 50 Crores+ in a year 2014-15.
Rolled out Business for Maharashtra, Rajasthan, Gujarat, DelhiNCR, UP, Haryana, TL & AP for the current organization
Develop and execute ATL campaigns as per business/promotions calendar
Identification and timely roll-out of all BTL elements – catalogs, leaflets, mall branding, etc
Improve ambient visibility of the brand and promotions near the store
Create processes and controls to track quality of execution and effectiveness of campaign elements
Territory Sales Executive Raashika Communication, Kolhapur (A Vodafone Essar LTD) Apr 09 to Mar 11
Visited retail outlets with sales force of Vodafone and gained knowledge of sales cycle, marketing channels, outlet types, incentives of sales force, Sales budgeting, profit margins for Vodafone Prepaid
Coordinate with Creative team for preparing artwork/design elements for Packaging/Marketing Campaigns
Responsible for Marketing of Sim Cards - Plan, create & execute BTL campaigns for Brand Saliency
Work with the sales team to understand markets, implementation of POS & POD campaigns
Responsible for fundraising through various channels such as merchandize sales, marketing events, CSR and community fundraising
Having a strong team of two E2E coordinators for handling 3 locations in cluster.
Territory Sales In Charge Shree Ganesh Communication, Kolhapur (Tata Telecommunication) Sept 08 to Feb 09
Daily handling Retailers, CAP, Market issue, Document Pendency, Daily Schemes & Plans.
Implementing new processes for activation, documentation, retailers tracking’s, new business plan.
Generating the retailers list of transacting & non-transacting and working on those data.
Working on the industry size & tracking our business, giving the feedback to the management.
Daily target tracking of primary/secondary/new outlet expansion/target v/s achievement.
Recent achievement include revenue of 12 lakh order in one go which is the highest collection single order.
Managing a portfolio of 2000 per month (approx.) Activations of both retail customers.
Territory Sales Executive Raashika Communication, Kolhapur (A Vodafone Essar LTD) Mar 06 to Aug 08
Individual sales FOS targets allocation, product update to all sales touch points and daily product related information download.
Responsible for daily sales activation by co-ordinating with credit and installation team towards daily sales fulfilments. Sales Co-ordination & backend operations for 6 Taluka's.
Co-ordinating with TSM, RSM for primary billing of our office, Non-transacting retailers, below 500E -recharge stock retailers, Non Activating, CAF pendency, etc.
Handling escalations from retailers, sales FOS and escalating the same to respective teams.
Preparing various sales related data pivots for all products and sales team – thereby simplifying data for end user.
Ability to cooperate and create harmonious relationships with others established routines and procedures with sense of responsibility
Practical and realistic attitude and aptitude for working with facts and details with readiness to accept challenges.
Loyalty and belief in the value of working within traditional structure of an organization
Consistent performance, Flexible & enthusiastic to handle every type of work.
Learning Capacity & organizing skills & Intend on working towards goals.
Sincere, dedicated, smart and hard working person & Result Oriented.
Received two Awards & appreciation letter for Achieving Highest Store Sale in Zone and highest Margin maintain during Big Days sale.
Got Appreciation certificate for social service rally for Cancer patients conducted by TATA Memorial Hospital
Participated in various cultural activities like dance, songs, etc. and won various prizes (school and college level)
Won various prizes in Sports activities
Participated in management games like Mad Ad in Inter college competition in “DHRUV-2013” organized by PUNE UNIVERSITY.
Participated in ‘SEED IT idol competition’ jointly organized by SEED InfoTech Ltd and Shivaji University, Kolhapur
Completed the successful ‘Sales System Training’ Classic Distribution which was conducted by ‘Uninor’
Won1st prize in Inter Collegiate “MIND SCAPE CASE STUDY” held at Bharati Vidyapeeth, Mumbai.
Received Award for 141% Highest Sales & Margins Delivered in Zone for SS4D ( 26th Jan)2016
Received Award for 106% Highest Sales Award in Zone for 15th August -15.
HOBBIES: Listening Music, Photography, Community involvement, Gardening, Reading books, Travelling, Dancing.
Reference-: Can be provided on request. Date: March 17, 2019