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Manager Sales

Dubai, Dubai, United Arab Emirates
March 17, 2019

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Alaa Zeineddin


Mobile in UAE: +971-**-******* Mobile in Qatar: +974-********


A relevant and Challenging Position Where I Can Express My Knowledge and Invest My Experience, also where I can get a Chance to Improve My Efficiency with the Ever-Changing Professional Challenges.


Hospitality managements 1997 (Lebanon).

Computer information System Course 1998-2001 (Tulsa Community college - USA).

Professional Experience:

Food and beverage Manager – (Governor West bay suites and residences) Al Doha - Qatar

January 2018 – present

Manage all F&B and day-to-day operations within budgeted guidelines and to the highest standards

Preserve excellent levels of internal and external customer service

Design exceptional menus, purchase goods and continuously make necessary improvements

Identify customers’ needs and respond proactively to all of their concerns

Lead F&B team by attracting, recruiting, training and appraising talented personnel

Establish targets, KPI’s, schedules, policies and procedures

Report on management regarding sales results and productivity

Provide a two way communication and nurture an ownership environment with emphasis in motivation and teamwork

Comply with all health and safety regulations

Coordinate daily Front of the House and Back of the House restaurant operations

Deliver superior service and maximize customer satisfaction

Respond efficiently and accurately to customer complaints

Regularly review product quality and research new vendors

Organize and supervise shifts

Appraise staff performance and provide feedback to improve productivity

Estimate future needs for goods, kitchen utensils and cleaning products

Manage restaurant’s good image and suggest ways to improve it

Control operational costs and identify measures to cut waste

Create detailed reports on weekly, monthly and annual revenues and expenses

Promote the brand in the local community through word-of-mouth and restaurant events

Recommend ways to reach a broader audience (e.g. discounts and social media ads)

Train new and current employees on proper customer service practices

Implement policies and protocols that will maintain future restaurant operations

Promoted, coordinated and executed events such as weddings, golf tournaments and corporate meetings

Restaurants General Manager – outlets (Bricco Pizza & Pasta restaurants, prêt to go fast food outlet, sky bar and culto café) Airest restaurant Middle East (casual dining) – Dubai International Airport Dubai -UAE February 2013 – December 2017


Sales and Profits

Develops and implements creative and targeted sales-building strategies for assigned company restaurants to ensure optimal sales and earnings.

Meets or exceeds budgeted sales in the Area.

Maximizes profits and Area by controlling expenses within established budget guidelines.

Identifies, evaluates and responds appropriately to labor efficiency problems.

Monitors restaurant management and employee schedules.

Assists restaurant management in identifying sales growth opportunities in restaurant merchandising and local restaurant marketing ideas.

Executes and follows up on the financial results on a period basis.

Executes and is accountable for all controllable financial results on a period basis according to plan.

Operations and Quality Standards

Ensure all restaurants meet or exceed Operations and Quality Standards.

Performs visitations of each restaurant on a period basis to ensure each restaurant management staff understands strengths and developmental opportunities as they relate to quality standards and should complete the Action Report for each visit.

Follows up action plan for long forms.

Ensures professional restaurant and team image through to restaurant cleanliness, uniforms, and appearance standards.

Follows and enforces compliance with all brand standards, company policies and procedures.

Restaurant Manager: IHOP restaurant (casual dining) Alshaya Company Dubai – UAE

March 2010 – January 2013:

Coordinating the entire operation of the restaurants during scheduled shifts.

Managing the team and providing them with feedback.

Responding to customer complaints.

Ensuring that all employees fallow the company's standards.

Meeting and greeting customers and organizing table reservations.

Advising customers on menu and choices.

Recruiting, training and motivating staff.

Daily briefing and training in our company standard operating procedure (SOP)

Food & Beverage Manager: royal residence hotel Umm al Quawain – UAE

March 2006 – January 2010

Responsible for overall operation for the restaurant, hire staff, purchase food and stock, and make sure everyone is trained on proper food preparation, proper and legal alcoholic beverage service kitchen safety techniques and understand health standards.

Taking responsibility for the business performance of the restaurants and coffee shops

Analyzing and planning sales levels and profitability.

Organizing marketing activities, such as promotional events and discount schemes.

Preparing reports at the end of the shift/week, including staff control, food control and sales.

Creating and executing plans for department sales, profit and staff development.

Setting budgets and/or agreeing them with senior management.

Planning and coordinating menus

Maintaining high standards of quality control, hygiene, health and safety.

Checking stock levels and ordering supplies.

Helping in any area of the restaurant when circumstances dictate.

Restaurant Manager: IHOP Corporation Restaurants Tulsa, Oklahoma, (USA)

2003 _ 2005

Reporting to Director of operation.

Provides functional assistance and direction to the outlet.

Attend and contribute to all food & beverage area meetings.

Supervise the day-to-day functions of the restaurant employee's facilities, sales and costs

Responsible for grand opening of all new stores in my region.

Supervise, coordinate and direct prompt, efficient and courteous, serving of food and beverage in the restaurant.

Carry out health and safety procedures and ensure evacuation procedures are in place.

Maintain standards in relation to hygiene and personal presentation.

Ensure daily procedures are carried out to the correct standard.

Cheek and analyze daily revenue figures.

Organize costs, sanitation, cleanliness and hygiene.

Ensure optimum performance in each of the above areas & improving sales awareness in employees

Organize special promotions, increase business in low periods.

Conduct under the guidance of the food & beverage manager such functions as interviewing hiring employee orientation on-the-job.

Performance, coaching, counseling and suspension if necessary to ensure appropriate staffing and productivity.

Develop formal training plans and implement on –the-job training scissions for all employees.

Ensure that the Restaurant grooming, and appearance standards are met.

Assistant Restaurant Manager: IHOP Corporation Restaurants Tulsa Oklahoma (USA)

2000 _ 2003

Reporting to restaurant manager.

Ensure that required set up place is complete prior to opening hours.

Liaise with kitchen and stewarding to ensure all equipment needed for service is present.

Supervise waiters, ensuring that they carry out their duties satisfactorily.

Examine reservation lists, checking for advance orders, large groups, arrange tables are appropriate.

Checks the physical condition of equipment, ensuring adequate operating stock levels are maintained, expiry & equipment is kept up to standard.

Maintain an awareness of menu changes and promotional activities within the restaurant

To take notice of the menu including the Soup of the day, Cake of the day, Beef of the day.

Discuss/ suggest menu and beverage list items with guest and offer advise if necessary, being aware of opportunities to maximize sales.

Ensure there are no delays in both food and beverage orders opening guest bills, adding additional items as ordered thought the meal, adhering to company handling procedures.

Check the bill against the guest order and assure every item has been charged.

Waiter and casher- IHOP Corporation Restaurants Tulsa Oklahoma (USA)

1998 _ 2000

Reporting to the assistant Manager.

Ensure that required setup place is complete prior to service.

Maintain an awareness of menu changes and promotional activities within the restaurant.

To strive to anticipate client needs wherever possible and react to these to enhance client satisfaction.

Computer Skills:

Good user for Microsoft Windows (XP, Vista, 7)

Good experience in Ms. Office (Word, Excel, PowerPoint, Outlook)

Internet Access.

Training Courses:

COSHH and Product Awareness Training- ECOLAB (2014)

Person in Charge Certificate – High field Meddle East and Asia (Issued :2013- Valid till :2018)

GHP food Safety Manager – Ajman Public Health (Valid till 2019)


Arabic: Mother language.

English: Speak, Read & Write “fluent.”

Personal Details:

Nationality: Syrian

Date & Place of Birth: 09/11/1979, Syria

Gender: Male.

Marital Status: Married

Visa Statues: Work permit- UAE Visa,

Driving License: Valid UAE Driving License.

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