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Marketer-expert in brand and digital marketing

Location:
Chandigarh, Chandigarh, India
Posted:
March 08, 2019

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Resume:

ASTHA WADHWA

CONTACT DETAILS- 099********

Email ID- ac8pz5@r.postjobfree.com

CAREER OBJECTIVE:

To explore and assimilate new experiences, grow by virtue of my proficiency and thereby contribute to the organization.

PROFESSIONAL EXPERIENCE:

WORK EXPERIENCE

Total Experience – 5 Years, 5 Months

Last Job- Was working with Dainik Bhaskar Corp Ltd - Digital Division

JOB RESPONSIBILITIES

May 2018- Oct 2018

Leading the brand Firstwall - India Ka Apna Social Video App.

Under the brand name of Dainik Bhaskar group, we have started an app which is made for India, Made in India. Leaded the Brand strategy to launch it through Print, Radio, TV. Responsible to maintain the Brand awareness through Cinema promotion, outdoor advertising, SEO, ASO, SMO, Social media platforms and have maintained Online reputation for the app.

Growth - 5 Lacs + app installs in a month

November 2017- April 2018

Leading the brand Divya Bhaskar which is the World's largest Gujarati News website.

My role was to build the brand and increase the number of users visiting the site.

Project Undertaken - Gujarat Elections 2017

First time in the history of Digital Media, A brand has provided the greatest and vast coverage around elections. My role was to strategize and create a positioning for the brand as the most trust-able brand.

Growth achieved – 125 %

April 2017- October 2017

Heading the Digital Strategy for all the campaigns on 9 sites for DB Digital.

My role required strategizing for the on-going campaigns by site optimization, web analytics, ORM, SEM, SEO, content marketing and social media promotion.

April 2016- March 2017

Handling B2C for 4 regions- Delhi, Mumbai, Rajasthan & Punjab for dainikbhaskar.com with the objective of maximizing UVs and Sessions (Largest Hindi News Website).

May 2015- March 2016

My role requires us to plan event based campaigns and push them over digital, social, print and other possible Medias.

Few Key projects-

●Brand Campaign for dainikbhaskar.com (May – June) – Janiye Abhi

●Launch of Moneybhaskar.com in Gujarat (July- August)

●Brand campaign for Divyabhaskar.com (August-September)

●Conceptualization and launch of Gadget and education section as per user feedback (September – October)

●Mobile site campaign –Media campaign to promote the launch of faster and lighter WAP website. Saw an increase of direct traffic on WAP. (October – November)

●Content Marketing –Plan, package and push various events to increase traffic on the website using, search, social, print, radio and display. (Dec to March)

Previous Experience

Worked in ESP 360-

ESP 360 is an experiential Marketing company which deals with many reputed corporate and organize events for them for their promotional activities, product launches, any meet to help them in increasing their business.

Designation: Senior Executive (Client Servicing)

Duration: May 2014- May 2015

Clients- Genpact, Baxter, Nikon, Hyundai, Fremantle, Maruti Suzuki

Reliance Communication

Designation: Engineer

Duration: July 2011- May 2012

Internships

BHARTI AIRTEL- Duration:3 Months (March2013-June 2013).

RELIANCE COMMUNICATION- Duration: 6 Months (January2011–July2011).

AIRINDIA- Duration: 2 months

TECHNICAL SKILLS:

TOOLS: MS Office (Power point, excel, word), SPSS, Embedded system, CCNA (basic).

Personal Info-

Education-

MBA in Marketing from ICFAI University, Hyderabad – 2012-2014

B.Tech in Electronics and communication from SSIET, Derabassi – PTU – 2007-2011

DOB- 06th September 1989

Address- House no. 882, Akali Market, Derabassi, SAS Nagar, PB- 140507



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