J.C. Luckey Sadler

Tampa, Florida *****

ac8onu@r.postjobfree.com • 813-***-****

Marketing & Communications Executive

Accomplished and driven marketing executive with more than 20 years of experience executing innovative, engaging, and profitable communications and advertising strategy. Skilled working both independently and leading large teams. Proven results managing multi-million-dollar budgets, agency relationships, vendor negotiation, navigating complex matrixed organizations, and driving growth.

Areas of Expertise:

• Strategic Planning and Implementation

• Executive Communications & Training

• Account Relationship Management

• Marketing & Brand Execution

• Government Relations

• Change Management

• Digital Marketing & Social Media

• Advertising Planning & Production

• Project & Team Leadership

• Crisis & Media Relations

• Employee Communication & Engagement

• Corporate Communications

Education

The Johns Hopkins University • Master of Business Administration • Baltimore, MD

The University of Virginia • Bachelor of Arts English Literature, Modern Media Studies • Charlottesville, VA

Professional Experience

JCL Communications – Tampa, Florida

Principal (2018 to present)

Consulting services and special project work specializing in strategies for marketing & communications, social media, event management, branding, and building business alliances.

HCA West Florida Heath System – Tampa, Florida

Vice President of Marketing & Communications (2012 to 2018)

Provided strategic marketing leadership for HCA West Florida’s (a division of HCA Healthcare, the nation’s largest health system) 16 hospitals, six freestanding ERs, and more than a hundred employed physicians. Managed team of more than two dozen hospital marketing employees and up to $12 million annual marketing budget.

Grew business & market share by creating and executing traditional advertising, digital, and social marketing and communications strategies. Led communications and marketing transitions for acquisitions, divestitures, and new access points. Served as state and regional spokesperson/corporate representative for legislative affairs, media inquiries, community engagement, and crisis communications. Recognized as leader among peers and chosen as representative on Corporate committees for enterprise branding initiative.

Results Highlights:

• Annual service line volume increases and earnings growth of 80% and more than $250 million.

• Increased social media engagement across 16 different Facebook pages by 72%.

• Improved positive earned media coverage by 75% with proactive outreach campaigns.

• Initiated digital and direct mail CRM campaigns to drive profitable surgical growth yielding 24:1 ROI.

• Grew mobile website traffic by 32% and increased appointment calls by 19% with targeted strategies.

HCA Virginia Health System – Richmond, Virginia

Director of Marketing & Communications (2008 to 2012)

Managed growth and community engagement strategy for CJW Medical Center’s Chippenham and Johnston-Willis hospitals, and John Randolph Medical Center as member of executive leadership teams.

Spearheaded internal and external communication for service lines, new technologies, facility matters, and physicians. Served as community liaison to local organizations, activating sponsorships, and maximizing exposure and value of corporate donations. Represented health system at events, social, and business gatherings.

Results Highlights:

• Established initial regional social media platforms launching cross-platform social campaigns using Facebook, Twitter, and YouTube to engage internal and external audiences.

• Successfully managed communications strategy for three facilities including creating new executive communication platforms leading to increased employee engagement, new cancer hospital opening and two facility centennial celebrations.

• Strengthened brand identity by consolidating more than a dozen company logos into one icon for the health system to enhance design of websites, collateral materials, public signage and brand standards.

Capital Results, LLC – Richmond, Virginia

Director of Marketing (2000 to 2008)

Capital Results is a full-service public affairs and consulting firm. Client list included Fortune 500 (pharmaceutical and technology) companies, national associations, legislative candidates, and new product launches.

Created advocacy partnerships by forming strategic alliances with business leaders, legislators, and non-profit organizations. Developed advertising campaign and marketing for proactive and reactive/crisis media efforts, leading strategy development, and event coordination.

Results Highlights:

• Produced 300 events, managed four mobile teams, and served as spokesperson for new Medicare Modernization program across six states yielding more than 200 media stories and approximately 10,000 enrollees in prescription drug plans.

• Trained executive and nonprofit leaders on media relations, public speaking, and crisis communication management.

SB&A Advertising – Richmond, Virginia

Account Coordinator (1998 to 2000)

Advertising agency and research firm specializing in generational and senior marketing.

Coordinated proposals, marketing plans, billing, creative briefs. Represented agency as community liaison at social political, and industry events. Organized agency presence at local, state, and national tradeshows including exhibition logistics, client entertainment, and lead development follow-up. Trained agency clients on new technologies, sales training techniques, and software systems.

Accolades & Affiliations

HCA Innovators Award, Enterprise Marketing Winner and HCA West Florida Service Excellence Winner

Healthgrades Multichannel Engagement Innovation Award Winner

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