• Specialized marketer with extensive experience in large-scale marketing automation and operations, analytics, demand generation, CRM management, SEO/SEM/SMM, graphic design, and sales enablement.
Expert in Marketing Automation Hubspot, CRM, HTML, WordPress, Omniture, Ignition One and Adobe Creative Suite.
To me, successful design and well-built marketing strategy speak for themselves, and they can engage and affect your audience.
I am a big believer in the power of content and the inbound approach. Currently, I am in the pursuit of creating strategies that harness the metric that matters: ‘Attention’.
• Octa Media – Flyphant, Dubai, UAE
Marketing Manager, 2015-2019
Octa Media (Flyphant) is a leading full service digital agency with branch in Dubai with the focus on performance marketing (main office located in Russia)
• Initiated 20+ marketing proposals and cost estimates for various corporate clients, including Nivea, Nissan Middle East
• Led the development of innovative media solutions for 6 clients: Ginza Project, Coca-Cola, Nivea, Borjomi, Lukoil and Gen87
• Developed a strategic marketing plan providing decision guidance for 2018 fiscal year
• Developed strategies to penetrate essential FMCG channels, F&B, HORECA with regional media understanding
• Applied engagement strategy across all digital channels to increase community 75% in 6 months.
• Implemented 90+ digital campaigns & promotions in partnership with stores
• Estatepedia Brokerage Agency, Dubai, UAE
Digital Marketing Manager, 2018-2019
Estatepedia is an international real estate company based in Dubai, Europe and Ghana.
• Managed marketing automation platform including lead routing framework, landing pages, lead scoring, multi-touch nurture flows, data updates, Salesforce sync, website integration
• Managed the operations, execution and measurement of marketing programs/campaigns including email marketing, Google AdWords, display and social advertising, content syndication, and publisher sponsorship
• Reported to executive management the results of marketing programs and delivered recommendations for better performance.
• Designed publicity brochures, fliers, handouts, greeting cards, direct mail leaflets, photographs, etc.
• United Nations, Almaty, Kazakhstan
Internship in Marketing, Jan 2014 – May 2014
• A new strategy has been developed to promote the product in outdoor advertising.
This strategy is taken as the basis for a real product.
• Bachelor’s degree in Computer Engineering and Technology
South Kazakhstan State University
Social Media Strategy SMM
Media Promotion & PPC