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Marketing Manager

Dubai, United Arab Emirates
March 06, 2019

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Sardor Utabekov

Dubai, UAE



• Specialized marketer with extensive experience in large-scale marketing automation and operations, analytics, demand generation, CRM management, SEO/SEM/SMM, graphic design, and sales enablement.

Expert in Marketing Automation Hubspot, CRM, HTML, WordPress, Omniture, Ignition One and Adobe Creative Suite.

To me, successful design and well-built marketing strategy speak for themselves, and they can engage and affect your audience.

I am a big believer in the power of content and the inbound approach. Currently, I am in the pursuit of creating strategies that harness the metric that matters: ‘Attention’.


• Octa Media – Flyphant, Dubai, UAE

Marketing Manager, 2015-2019

Octa Media (Flyphant) is a leading full service digital agency with branch in Dubai with the focus on performance marketing (main office located in Russia)


• Initiated 20+ marketing proposals and cost estimates for various corporate clients, including Nivea, Nissan Middle East

• Led the development of innovative media solutions for 6 clients: Ginza Project, Coca-Cola, Nivea, Borjomi, Lukoil and Gen87

• Developed a strategic marketing plan providing decision guidance for 2018 fiscal year

• Developed strategies to penetrate essential FMCG channels, F&B, HORECA with regional media understanding

• Applied engagement strategy across all digital channels to increase community 75% in 6 months.

• Implemented 90+ digital campaigns & promotions in partnership with stores

• Estatepedia Brokerage Agency, Dubai, UAE

Digital Marketing Manager, 2018-2019

Estatepedia is an international real estate company based in Dubai, Europe and Ghana.

• Managed marketing automation platform including lead routing framework, landing pages, lead scoring, multi-touch nurture flows, data updates, Salesforce sync, website integration

• Managed the operations, execution and measurement of marketing programs/campaigns including email marketing, Google AdWords, display and social advertising, content syndication, and publisher sponsorship

• Reported to executive management the results of marketing programs and delivered recommendations for better performance.

• Designed publicity brochures, fliers, handouts, greeting cards, direct mail leaflets, photographs, etc.

• United Nations, Almaty, Kazakhstan

Internship in Marketing, Jan 2014 – May 2014

• A new strategy has been developed to promote the product in outdoor advertising.

This strategy is taken as the basis for a real product.


• Bachelor’s degree in Computer Engineering and Technology

South Kazakhstan State University


Social Media Strategy SMM

Creative Strategy

SEO Optimization

Digital Listening

Content Planning

Keyword Strategy

Media Promotion & PPC

Content Marketing


Team Management

Inbound Strategy

Media Relations

Public Relations

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