Supna Schultes

Marketing and Product Development

E-mail ac8krl@r.postjobfree.com

Phone 201-***-****

LinkedIn www.linkedin.com/in/supnaschultes

Experience

**/**** - ******* ********* ********

Korea Ginseng Corp.

Received a promotion and additional responsibilities for the supplements category after demonstrating the ability to efficiently manage the skincare category

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• Develop and implement the marketing strategy including Digital and PR to grow brand awareness

• Generate new marketing collateral for use on social media platforms, websites and sales tools Create marketing calendar to implement online and retail-level promotional activities as well as cross- functional marketing activities

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02/2018 - present Brand Marketing Manager

Korea Ginseng Corp.

• Oversee the U.S. product launch of Donginbi, a premium Korean skincare line Develop marketing strategy with a focus on social media tools, influencer marketing, beauty box partnerships and trade show attendance

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• Propose annual budget and sales targets

• Identify appropriate product assortment based on market needs, trends and FDA ingredient restrictions

• Create marketing and ingredient claims for both website and label copy

• Work with external Regulatory agency to create FDA-compliant product labels

• Competitive analysis for customer segmenting, product positioning and pricing strategy

• Manage and update social media accounts with appropriate posts and content

• Develop US website to effectively educate on brand story and product line while implementing SEO

• Provide direction on graphic design guidelines for online and in-store promotions

• Ongoing sales training, including the creation of training videos and newsletters 12/2016 - 07/2017 E-Commerce Site Merchandising Manager Myron Promotional Products

• Partnered with Product and Creative to create home page promotional offers Managed site navigation, categories, facets and filters to simplify the finding and purchasing of products across the North American sites

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• Governance of site merchandising guidelines to ensure consistency in customer experience Managed the development of website assets including images, videos and banners to ensure shoppers become buyers

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• Developed cross-sell/up-sell opportunities to increase average order values and profit margins Researched competitive websites and product offerings to ensure best practices regarding navigation, product assortment and Search Engine Optimization (SEO)

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• Developed and implemented business rules for product sequencing, product setup and web attributes 11/2013 - 12/2016 Product Development Manager

Myron Promotional Products

Recommended an annual new product menu to reach total sales objective of $20M, including number of new products and SKU eliminations

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• Improved category gross margins by 3% in 2015 through pricing and promotional strategies

• Developed new processes that decreased product development lead time

• Annual travel to Asia to secure supply chain relationships and attend industry trade shows

• Ensured accurate forecasting to meet inventory needs

• Worked with E-Commerce team on all email campaigns

• Provided Art Department with layout and copy for catalog and direct-mail marketing programs 10/2012 - 11/2012 Marketing and Product Development Manager Nu World Beauty

Managed the product development process from product concept, formula development, pricing, scheduling and manufacturing

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Developed marketing presentations for clients based on existing product portfolios and opportunities for new business

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• Competitive and market analysis to remain on the forefront of color and market trends 08/2009 - 09/2012 Account Manager

Barnet Products

• Account manager for branded companies, contract manufacturers and marketing companies

• Proposed specialty skin care ingredients and marketing concepts to R&D formulators Maintained competitive knowledge in skin care and cosmetics through market research, industry publications and trade show attendance

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09/2006 - 07/2009 Account Executive

Vantage Specialty Ingredients

Sales and marketing of raw materials to the cosmetic and personal care industry throughout the North East territory

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07/2004 - 08/2006 Assistant Sales and Marketing Manager Intercos

• Developed and executed sales & marketing presentations to cosmetic product development clients Project management from product conceptualization through finished goods; coordinated the correct flow of product development, formula customization, R&D testing, color-matching and packaging

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• Competitive analysis and creative brainstorming for first-to-launch product concepts Education

09/1995 - 05/1999 The College of New Jersey

• B.S. in Business Administration (Concentration in International Business)

• Minors: Economics and French Language

• Delta Mu Delta Economics Honors Society

• Dean's List

Skills

Marketing Strategy

Product Development

Product Lifecycle Management

Competitive Analysis

Pricing Strategies

Product Positioning

Social Media Management

Promotional Strategies

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