LAUREN YANG

ac8k6r@r.postjobfree.com

310-***-****

https://www.linkedin.com/in/laurel-yang-49563645/

COMPUTER SKILLS

Expert in Microsoft Office

Expert in SAP, OMS computer software

ORACLE database system

EDUCTION

Bachelor’s Degree

in Business Administration

Hsih Chien University Taiwan

2006-

SUMMARY SKILL

With extensive experience in marketing strategy and public relationship, I’ve built successful campaign for brands, promote customer engagement and ultimately drives sales online and offline. From hands on operation to corporate communication, working in between Asia and US, I am familiar with global and Asia Pacific market.

Now as a manager associate in LA for import export, my dynamic and motivated professional with a proven record of success had gained me the ability to take on next challenges.

I’m a team player that’s good at communication and problem solving. Working under pressure and multitasking are my strength. I never failed to find passion in what I do, my enthusiastic for fitness when working at adidas had encouraged me to co-founded a gym and host competition in Taiwan and I hope my next career can inspire more of my potential.

EXPERIENCE

Manager Associate 2018-present

Jascotina, USA

Responsible to sales, marketing and customer service, attending trade shows to display our seasonal items, maintain relationship with clients and also develop new customers from US, Canada and Mexico.

Communicate with manufacture in mandarin

Ecommerce development

Assist on product purchasing and provide design ideas

APAC Marketing 2017-2018

Specialized, Taiwan

Development marketing plans to align with brand strategy and achieve annual operating plans and budget allocations

Coopered with APAC team to generate brand awareness among Asia markets

Leading Ecommerce set up for Taiwan as an independent market

Expand retail stores in Taiwan and exceeded 110% annual goal, also created Taiwan’s own retail design and limited-edition jersey line

Social media content creation and PR related affairs

Execute and sponsored various events (Triathlon, National cycling competition, VIP event for CRM, CSR to support youth)

Marketing Specialist

Adidas, Taiwan 2014-2017

Oversee the development and execution of integrated brand marketing campaigns to help drive brand awareness and growth, included global images and local ad projects

Managing CrossFit partnership in Taiwan, providing ongoing guidance and support, working closely with markets and local communities. Initiated the launch of CrossFit and UFC line in Taiwan

In charge of managing relationships with influencers and celebrities

VM/ISC budget control and allocation, responsible to image creation for retail stores and hold the lead as internal and external communicate window

ATL and BTL campaign operation, strategy development and media buy. Served as key contact window for both internal and external communication

Drafted press release and hold media conference for product campaign and events

Marketing Executive

Luxasia Group, Taiwan 2013-2014

Lead product management for new and existing product initiatives

Align marketing strategy with products launch plan in different channels

Trade marketing product arrangement and budget control included retail, wholesale, online, inflight, infomercial and duty free

Developed social media set up and strategies for all Luxasia product

Work with in-house teams to activate CRM and paid marketing campaigns

Provide early product support and product training for Sales and Customer Service teams

Senior Account Execution

MSL Group, Taiwan 2012-2013

Various industry field experiences in luxury, sportswear, FMCG, 3C and government

Operate of multiple events: conference, media gathering and consumer event

Execute media buy, press release, media clippings, crisis management and news angle strategy for clients

Proposal pitching, event execution and demonstrate, marketing research.

Multimedia strategy develop and marketing

Contact this candidate