JEFF HOLM

+ ADDRE SS--*** D evon Hill C ourt Roswell, GA 30075

+ LIN K E D IN--www.linkedin.com/in/holmjeff

+ EMAIL--downholm@ gmail. c om

+ PHONE--404. 317. 5740

SUMMARY

Accomplished marketing professional with over 20 years’ experience in marketing, creative development, media planning media buying, digital marketing, brand strategy, PR and social media. Able to visualize the entire picture and work outside the box to achieve objectives. Performance driven, strong organizational, interpersonal, communication, negotiating and presentation skills. Characterized as a fair, attentive director and a perceptive listener with excellent delegating capability. WORK EXPERIENCE

Standard Press August 2016- present

Director of Marketing

• Largest Commercial printing company in Atlanta

• Reporting directly to the President

• Manage all sales and marketing campaigns

• Set up and organize all sale efforts to increase sales and market share

• Market new company branding and offerings

• Implement new company sales strategy and goals

• Increase business and market share

• Manage all PR and Social Media

• Direct all creative for company

• Organize and manage all company events

• Analyze marketing trends and recommend ways to grow business Crane Materials International 2013 –2016

Marketing Director

• $40M+ plastics and aluminum manufacturing company with a marketing budget $550K

• Reporting directly to the CEO & VP Marketing

• Prepare, manage and adhere to budget

• Oversee that the CMI brand conforms as outlined in brand style guide

• Prepare and implement marketing strategies alongside company executives and staff

• Implementation of Pardot marketing automation system

• Manage all PR and social media

• Manage and organize, including set up design, advertising, logistics and lead outcome for, 20 plus trade shows annually

• Creation of all marketing materials

• Manage all external print media vendors for ALL brands

• Manage and design new product launches

• Develop and implement new strategies and technology for customer engagement i.e. Pardot marketing platform

• Increase in leads year over year

• Develop and execute new concepts to support lead generation

• Lead all areas of content generation and production across all media platforms

• Lead and oversee content creation and delivery of press releases, advertisements, case studies, white papers etc.

• Manage and develop corporate communications, both internally and externally

• Expand product line through Innovations team and research

• Plan and implement marketing strategy for distributors, international market and aligned brands

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback

Crye--- Leike Realtors 2006 – 2013

Marketing Director

$6 Billion multi-- state Real Estate brokerage

• Reported directly to CEO

• Promoted and trained agents on all marketing programs and resources

• Taught quarterly CE Marketing classes to all agents

• Supervised in--house marketing team and copywriters

• Generated content for all local PR

• Generated “New Business” and recruitment for local GA agents

• Planned and organized annual “Kick Off” meetings for all GA agents

• Networked and planned with other regional marketing counterparts

• Created “best practices” for regional marketing

Home Grown Industries of Georgia Inc. dba Mellow Mushroom Pizza Bakers 2000 – 2006 Creative Marketing Director

• $90M+ Franchise Pizza Restaurant Concept

• Reported directly to CEO

• Assisted in growth of company from 28 to 80 + franchised locations throughout the US

• Managed franchise marketing budget of $1M annually

• Community relations and PR within each franchise territory

• Re--Brand of concept, i.e. logo and brand consistency

• Responsible for creating, developing and executing an updated brand image and marketing strategy for national franchise.

• Redesigned website and online presence, www.mellowmushroom.com

• Implemented new advertising program with savings of over 33% from contract

• Worked with Coca Cola Fountain marketing rebate program with budget of 50k+ annually

• Liaison with Field Marketing representatives to ensure consistent brand and product quality

• Product development with over five new product launches between 2004--2006 Crown Crafts Inc. 1997 – 2000

Senior Graphic Designer

• Developed quarterly budgets for print shop and design departments

• Directed in--house corporate design and pre--press department (approximately 6--10 employees)

• Created custom brands for product line extensions

• Package design and implementation for major retails and licensors, i.e. Macys, Wal--Mart, Target, Disney

• Art Directed all product photography

• Designed and purchased all advertising for trade publications Mohawk Industries 1995 – 1997

Senior Graphic Designer

• Developed advertising calendar and designed ads for multiple trade publications

• Maintained and updated corporate identity

• Designed all marketing and packaging materials

• Worked with and designed style guides for product lines and licensors

• Purchased and coordinated all media buys

• Produced monthly press releases

• Organized all major trade shows, approximately 5 annually TECHNICAL SKILLS

SOCIAL MEDIA

Hootsuite, LinkedIn, Twitter, Facebook, Pintrest, YouTube, Instagram DESIGN SOFTWARE

Adobe Creative Suite, including InDesign, Illustrator, Photoshop, PowerPoint, MS Office WEB BASED

WordPress, Pardot, SalesFroce, CallRail, Google AdWords, Google Analytics, MindFire, Marcom EDUCATION & CERTIFICATIONS

VAL (Value Added Leadership) Program --- Core Values, DISC & Listening Style April 2013 Savannah College of Art and Design -- BFA in Illustration and Graphic Design, Minor Art History 1989--- 1992 Old Lyme Academy of Fine Arts -- Painting, Drawing, Sculpture 1988--- 1989

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