Tara Wieber

Indianapolis, IN ac8jga@r.postjobfree.com 317-***-**** LinkedIn/taralhayden

Digital Content Manager

Content manager with more than 15 years of experience in staff management, editing, and production processes for B2B audiences in digital, print, and social media platforms. Proven ability to analyze content effectiveness and audience trends for workflow optimization and data-driven, marketing strategies.

Proven expertise in:

Targeted marketing campaigns

Copywriting and editing

Google Analytics

Quality control

Content management systems

Search engine optimization

Social media strategy

Brand management

PROFESSIONAL EXPERIENCE

Willis Towers Watson, Willis Towers Watson Wire – White Plains, NY

Managing Editor, 2017 to 2019

Redesigned the social media strategy using content optimization to increase social traffic from 13% to 56% in one quarter.

Transformed technical content into clear posts on the company’s blog, The Wire. Garnered more than 300K pageviews annually by standardizing blogging best practices across departments. Collaborated with members of the digital delivery team to generate blog layouts and coordinate social media content for more than 400 blog posts, increasing Willis Towers Watson’s research and presence at key conferences.

Key Contributions:

Infused consistent branding into company’s online presence by cross collaborating with marketing and business leads.

Identified opportunities for embedded videos and podcasts with marketing and the video/audio production team.

Composed original content and social media posts for a monthly e-newsletter with a subscriber list of more than 12K.

Refined content through comparative analysis of quarterly and annual metrics reports.

Retained company’s partnership with the World Economic Forum (WEF) by providing editorial guidance.

Willis Towers Watson, Global Data Services, White Plains, NY

Marketing Communications Lead, 2008 to 2017

Enhanced website copy for company’s data services to achieve top ranking on Google.

Initiated social media presence for Willis Towers Watson Data Services with a company profile on LinkedIn. Developed engaging print marketing collateral for the North America region, leading to creating copy and editing for offices in Europe, Asia Pacific, and Latin America.

Key Contributions:

Composed client-facing promotional copy for more than 165 digital and print materials in the U.S. and Canadian markets.

Increased website visibility and conversion rates by redrafting posts, designing engaging social media proposals, and optimizing Pay-Per-Click rates.

Designed presentations and end-user tutorials for internal and external webinars and online software products.

Strengthened post-merger rebranding efforts by serving on integration teams and developing internal and external new product communications.

Enhanced compensation and benefits survey line of business by supporting print and digital medium brand management.

Quadrant Healthcom – Parsippany, NJ

Managing Editor, 2006 to 2008

Ensured the completion of two, monthly neuroscience publications for editorial department.

Edited copy based on findings from published neurology and neuropsychiatry studies.

Key Contributions:

Approved layout design for the graphic design team on 16 publications.

Oversaw invoices and budget for 20 freelance writers.

Proofread each publication for copy errors.

Worrall Community Newspapers – Maplewood, NJ

Managing Editor, 2005 to 2006

Contributed to more than 70 editions of Maplewood’s weekly newspaper, The News-Record.

Optimized workflow and managed content and layout of editorial department.

Key Contributions:

Supported staff reporter and photographer by editing copy and approving layout.

Organized letters to the editor and news briefs.

Reported essential town events.

EDUCATION

Bachelor of Science, Journalism

Ball State University

Muncie, Indiana

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