Venkateswaran Raman

E-Mail: ac8ivw@r.postjobfree.com Contact:098********/ 096********

Seeking senior level assignments in Sales & Marketing / Business Development with an organisation of high repute, preferably in Aviation, Travel/Tourism/Hospitality Industry Professional.

Preface

A seasoned Aviation Management professional with 27 years of rich experience in the Airline/Tourism/Travel Industry.

Major experience in heading Sales & Marketing & Business Development in Airline Industry with niche market segments across all cross section of demographic profile.

Extensive experience in setting up and managing business operations which require deep understanding of critical business drivers in multiple markets and industries.

Well versed with Inbound & Outbound Tour Operations Management, Airline Reservation & Departure Control Systems, Leisure Travel, MICE, Hospitality and Event Management.

Visiting Professor for Travel/Tourism/Aviation Studies, Garden City University/Christ University/JNC, Bangalore.

International Brit Agent for Visit Britain, Tourism Canada/Vancouver/Aussie/Hong Kong Specialist and Regional Expert/Brand USA Specialist and Orlando Travel Expert (USA).

Member, Board of Studies – Travel/Tourism, Garden City University/Mount Carmel College/St.Joseph’s College of Commerce, Bangalore.

Academic Counselor – Tourism Studies, IGNOU, Bangalore.

Mentor/Instructor – S2 Aviation Institute, Hindustan Aviation Academy Bangalore.

Countries visited – USA/CANADA/AUSTRALIA/UK/EU/SINGAPORE/MALAYSIA/HONGKONG/THAILAND/INDONESIA/UAE.

Skilled in working as Sector Optimisation and Charters Controller in the Commercial Planning Department of Emirates Airlines at EGHQ, Dubai. Deft in handling SITA PSS and BABS – IBM Departure Control Systems (DCS).

Conversant with Departure Systems: BABS – IBM, ARTICA, SITA and KRYSCOM.

Proficient in preparing Load and Trim Sheet for aircrafts such as Airbus – A300, A319, A320, A321 and Boeing - B737.

Highly successful in building relationships with upper-level decision makers and business partners.

Spearheaded numerous business development & market expansion initiatives.

An effective communicator & team leader combined with detail oriented attitude with ability to interact effectively. Areas of Expertise

Strategic Planning & Management Sales & Marketing Business Development Airport & Passenger Handling Airport Ground Services Operations Cargo Management Commercial Administration Travel/Tourism Management Brand Management Key Account Management Airport Operations Coordination Training and Development Marketing & Corporate Communication Events Management Product Promotion Revenue Management (B2B / B2C) Business Consultancy Public Relations Customer Relationship Management Liaising & Coordination Team Management Noteworthy Accomplishments

Ensured cost savings to the tune of Rs.1.5 Crores / year for Indian Airlines by identification of revenue loss caused by additional handling of international mishandled baggage during the period 2001-2003.

Pivotal in increasing cargo revenues during 1992-95 as a member of the marketing team for cargo handling to the tune of Rs.10 crores.

Instrumental in increasing passenger sales & revenue by nearly 70% - 80% during the year 1996 - 2013 to the tune of Rs. 585 crores.

Successfully added 226 new corporate clients during the year 2008-2013.

Received several letters of appreciation from the management for skillfully handled various crisis situations. Employment Scan

The Growth Path:

Indian Airlines Limited:

Dec’91-Dec’98 TRAFFIC ASSISTANT

Dec’98-Dec’01 SENIOR TRAFFIC ASSISTANT

Dec’01-Nov’07 TRAFFIC SUPERINTENDENT

Air India Limited:

Nov’07-Oct’15 OFFICER COMMERCIAL

Vibes Air Services Private Limited:

Feb’16 – Present Director – Commercial Operations

Key Deliverables

Corporate Planning

Strategise, evaluate and coordinating with airline plans for acquisition and deployment of aircraft and related resources.

Examining possible competitive route networks; maximising long term profitability with short - term optimisation.

Establishing clear goals on profit, revenue, cost and customer relationship; developing internal & external performance measurement and monitoring mechanisms.

Checking business process and organisational structures within the company; guiding resource allocation.

Ensuring advance and protecting corporate interests in highly regulated and competitive international operating environment; managing and enhancing Air India Traffic Rights; advising on bilateral air services negotiations.

Conducting corporate contingency planning for emergency and accident response. Sales & Marketing / Corporate & Marketing Communication

Spearheading operations related with:-

Sales & Marketing

Brand Management

Product Development

Loyalty Program Development

Marketing Communications

Market Research

Revenue Management,

Distribution Management

Pricing Functions

Reservations & Ticketing

Business Partner Management

Alliance Strategies

Corporate & Trade Sales

Key Account Management

Media Planning

Composing Advertisements

Corporate Communication

Campaigning

Event Management & PR

Media Relations

Marketing Communication

Building and maintaining relationships with clients (Travel Agents / Corporate).

Monitoring sales performance of each of the clients (Travel Agents / Corporate).

Investigating and vetting new corporate clients for potential business.

Initiating, liaising and coordinating with marketing and sales action plan e.g. Fam Trips, Trade Fairs & Other Events, etc.

Participating in the recruitment, selection and development of employees. E- Business Initiatives

Managing information to support business strategy development; creating and delivering business value solutions; running reliable, flexible and cost-effective business systems.

Handling E – Business by using internet technology to improve communications with customers, passengers, business partners and staff; raising revenue, cut service and procurement costs; improving productivity capability. Customer Relationship Management

Setting service standards in all areas of customer service, ramp operations, centralized load control and baggage.

Cultivating corporate service culture and service philosophy to all airport staff in Bangalore.

Managing air traffic disruption; handling customer feedback, service recovery strategies, product and service change. Airline Reservations / Departure Control Systems

Expertise in both preparation and issue of manual and computerized ticketing including preparation and issue of Pre-Paid Ticket Advice (PTA) in a Semi – automatic Business Research Environment (SABRE).

Conversant with all aspects of Domestic/International Ticket Fare construction along with Endorsement / Cancellation / Refund Procedures. Proficiency on the Real time Reservation System (RTRS) and GDS.

Experience in Departure control system (DCS) as well as all aspects of baggage handling, including tracing and reconciliation procedures.

All commercial / general office administration activities such as manpower planning, deployment, budgeting, training and development. License holder with field experience in preparation of Aircraft - Load/ Trim sheets.

Proficient in booking / delivery of cargo, handling of perishable cargo, bulk cargo, precious cargo, dangerous goods as well as import / export cargo clearance procedures.

Experience in handling several international cargo freighter aircrafts such as Boeing –737 / 707 / 747 / 777, DC–10, MD– 11, IL–76, A-319, A-320, A-321, A-330, A-340, etc. of different international carriers. Trainings Undergone

Ab-Initio Training in reservations, ticketing, passenger facilitation, cargo movement, product knowledge and aircraft handling.

Real Time Reservation System (RTRS) of Speedwigs and SABRE.

BABS – IBM Departure Control Systems (DCS).

ARTICA / KRYSCOM/SITA PSS Reservation and DCS.

AMADEUS / GALILEO / ABACUS / WORLDSPAN and BIRD GDS.

MARS / MACS / AIRFLITE SYSTEMS / ENCOM / CORE / POWEROLAP.

Interactive Voice Response System and Voice Recording Training.

Customer Service Training Programs.

Passed with distinction the ‘Basic Course’ conducted by Indian Airlines Commercial Training College.

Dangerous Goods Training Program conducted by IA Commercial Training College, Hyderabad.

Undergone AI-SATS CSM Instructor Training Programme held in Bangalore in December 2007.

International Brit Agent, Tourism Canada/Vancouver/Aussie Specialist Programmes and Regional Expert Brand USA.

Orlando (USA) Travel Expert.

IT Skills

Microsoft Office : Word, PowerPoint, Excel, Access and Web 2.0 Reservation Systems : Real Time Reservation Systems (RTRS) in Semi Automatic Business Research Environnent (SABRE) and ARTICA / KRYSCOM Reservations / SITA PSS. Others : AMADEUS / GALILEO / ABACUS / WORLDSPAN / BIRD GDS, MARS / MACS / ENCOM / CORE / Airflite Systems / POWEROLAP.

Scholastics

Management Development Programme

X.L.R.I., Jamshedpur & Commercial Training College, Indian Airlines, Hyderabad in 2000. Master of Tourism Management (MTM)

Indira Gandhi National Open University, Bangalore in 2002 Master of Business Administration (MBA Marketing / HRM) Bharathidasan University, B.I.M., Bangalore in 2000. Master of Science (Mathematics)

Annamalai University, Bangalore in 1997.

Post Graduate Diploma in Marketing Management (PGDMM) Annamalai University, Bangalore in 1996.

Bachelor of Science (Electronics)

Bangalore University in 1992.

Personal Dossier:

Date of Birth: 28th April, 1971

Linguistic Abilities: English, Hindi, Tamil and, Kannada Passport No.: Z2790946 Address: #780, HAL 3rd Stage,

1st Block, 3rd Main, New Thippasandra P.O., Bangalore – 560075

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