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Communications professional

Toronto, Ontario, Canada
February 12, 2019

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Karishma Ahmed

647-***-**** – –

Public Relations ! Media Relations ! Internal Communications ! Writing ! Marketing Communications ! Conference/Event Planning


• A self-motivated, energetic team player and an efficient independent individual with Solid 7 years of international work experience both in Business and Public Relations Industry;

• Completed Public Relations- Corporate Communication graduate certificate – Toronto;

• Proficiency in Research, Media Relations, Internal and External Corporate Communication, Writing & Proof Reading, Event Management, Marketing and Social Media Campaign;

• Proven skills in Microsoft Application such as Word, Excel and Power point, office suite, Indesign, illustrator, Wordpress, Hootsuite, Google analytics, Canva with keyboarding skills of 95% accuracy and speed of 45-48 wpm;

• Excellent written, interpersonal and verbal communication skills with ability to meet deadline, work under pressure, multi-tasked and meet departmental goals;

• Superior project management, organizational, negotiating abilities and Strategic thinker who prioritizes critical tasks with proven problem-solving skills, product development and increases business growth; PROFESSIONAL EXPERIENCE

SOCIAL MEDIA, COMMUNICATIONS/(STUDENT WORK TERM) May 2018- August 2018 Eclectic • Independently International developed, Corporation, implemented, tracked Toronto and optimized digital marketing campaigns across all digital channels to help achieve organizational and communication objectives and goals

• Managed marketing communications for the company. Initiated blogs, managed social media presence, Instagram videos, communications campaigns

• Developed and monitored social media content in a clear and consistent manner, Successfully Increased Instagram Followers by 200% in 4 months and Facebook followers by 50%

• Executed quarterly online marketing campaigns and bi-weekly special offers on Instagram and Facebook

• Provide effective SEO, SEM and Social Media strategies and tactics in order to transform the marketing communications and digital presence of the business

• Increased overall monthly sales targets by 20%

• Managed existing clients (from amazon, etsy) base of around 10000+ clients by sending coupons and exciting new offers

• Successfully managed and coordinated execution of Instagram posts till June 2019 using Hootsuite by uploading using new pictures and using creative captions

• Reported performance of all digital marketing campaigns (ROI and KPIs) based on sales activities and used different tools such as Google Analytics for mapping online activities OFFICER, REPORTING AND FUNDRAISING January 2016- June 2017 BRAC (No.1 NGO in the world), Bangladesh

• Creates implemented marketing communication programs for internal and external clients, which effectively describe and promote BRAC agricultural services by generating content and designs for marketing collaterals via brochures, factsheets, presentations, RFP, etc

• Assisted in writing 2 successful proposals for European Union and DFID that won Euros 2.4 Million for a project in Liberia

• Coordinated Liberian and Tanzanian national radio, billboard, and television campaign which resulted in 50% more people using the accurate technique for rearing chickens and cultivating maize

• Leveraged digital ad campaigns which increased brand awareness and profitability for International Projects by 15%

• Prepared marketing communications materials for print, web and Intranet content for new agricultural products and achievements

• Planned, strategized, budgeted & providing day-to-day communication support to implement various projects – internally & externally (Tanzania, Liberia, Pakistan, Sierra Leone, Afghanistan)

• Wrote and edited a number of strategic communications materials for internal and external audiences, including news releases, brochures, newsletters, reports, speeches and segments of annual reports

• Managed, negotiated rates and terms, and liaised with a network of agencies including design, content, printers, radio channels, outdoor advertising, vendors, PR, etc

• Coordinate logistics for corporate affairs and PR events (i.e. Country representative meeting, executive speaking engagements, press days, etc.)

• Provided communications expertise and advice to senior executives to achieve NGO’s objectives and goals MARKETING,SALES /COMMUNICATION COORDINATOR April 2015- December 2 015 CITYSCAPE INTERNATIONAL, BANGLADESH

• Created strategic insight documents through analysis of business, industry and market trends, competitor's analysis, and establish metrics to measure and keep a tab on performance.

• Planned and managed marketing budgets and identified, evaluated, negotiated with various agencies like PR, design, content etc

• Managed distribution of internal communications to intended audiences; partner with internal teams to ensure distribution lists and key functional contact lists are kept accurate and current using Salesforce.

• Coordinated logistics for opening of Cityscape tower and other public events

• Informed prospective clients regarding sales and rent through email, SMS, digital, social media tools, company website

• End-to-end planning, development and execution of marketing campaigns by implementing key learning’s from previous campaigns; Drafted messages, content and design for newspaper and magazine and other advertisement


• Assisted with managing brand communication activities, facilitating corporate communications and product development teams

• Oversaw media planning, public relations and corporate social responsibilities

• Assisted with meeting scheduling and communication with stakeholders and vendors

• Successfully managed to acquire 4 buyers using effective communications technique visiting trade fairs

• Conducted market research, and developed and executed innovative promotional activities to stand out in the market

• Interacted with the buyers, fostered healthy relationships by providing timely resolution

• Built creative catalogue to encourage growth in existing buyer investment as well as to attract new buyers

• Prepared event calendar that exhibited the upcoming events of the month Education

Seneca College – Graduate Certificate, Public Relations-Corporate Communications (2017-2018)

• Graduated with Honours designation

Goldsmiths, University of London, (UK) - Bachelor of Arts, Honours Program (2012-2015)

• Degree in International Relations

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