Celine Tong Guo

Advertising Creative Marketing T. 519-***-**** ac8g2t@r.postjobfree.com

EDUCATION

University of Western Ontario

**** - **** ******: Bachelor of Arts Major: Sociology WORK EXPERIENCE

Sephora Seasonal Skincare Consultant

October 2018 – December 2018, Toronto, Canada

• Provided consultations to recommend appropriate products with personalized customer service for their specific concerns, which vastly improved appearance of clients’ skin from over 45 brands

• Maintained long lasting relationships with clients by showing high level of passion and expertise for the beauty industry

• Ensured the delivery of high work efficiency and high quality service by collaborating with fragrance and color departments in a team of approximately 100 cast members Javelin Sports Marketing Strategist

September 2017- March 2018, Toronto, Canada

• Created B2C outbound marketing content on the website and multiple social media platforms, which help increased the number of monthly active users on the mobile app by 310%

• Led the 4-member intern project and designed an implementation strategy for Javelin Sports new B2B product line from planning to launching

Zero to One Media Inc. Co-Founder

August 2016- September 2017, London, Canada

• Founded an outdoor advertising company which provides quality advertising space for clients on digital displays

• Conducted quantitative and qualitative research regarding the outdoor advertising industry in order to evaluate the effectiveness of LED screens in London and Toronto area shopping malls

• Designed and submitted a business proposal for LED screens in Cadillac Fairview Masonville Place Groupe Joyolight Inc. Assistant Marketing Manager

January 2017– May 2017, Toronto, Canada

• Researched marketing opportunities and analyzed client's business needs, as well as assisted in preparing field action plans

• Conducted projections and analysis of sales and expenses for outdoor advertising opportunities, used in the development of project marketing budgets

CceTT Online Store Owner and Social Media Influencer September 2015- March 2016, London, Canada

• Developed an easy-to-navigate online sales platform to efficiently increase consumer traffic

• Delivered high level customer service to ensure not only total satisfaction with the clothing items, but also created lasting relationships with clients

• Achieved financial objectives by preparing an annual budget and scheduling expenditures in order to monitor business performance

HONOR

Miss Chinese Toronto Pageant(MCTP), Metro Toronto 1 st

Runner-up

September 2017 - November 2017, Toronto, Canada

• 1

st

runner up out of 600 competitors in the pageant through 2 months of challenging training of catwalk, dance, Q&A and talents

• Volunteered to participate in numerous meetings with the production teams to create a unique promotional campaign; learned that only a seamless and rigorous production process combined with creative ideas can lead to a successful campaign

EXTRACURRICULAR EXPERIENCE

Calligraphers of Western Vice President of Marketing and Events 2014 – 2016, London, Canada

• Managed a committee of 6 executives to produce social media posts

• Initiated social media driven promotion campaigns through a Facebook group and on Twitter to provide bi-weekly club letter to members, resulting in a 273% increase in club event attendance

• Read publications attentively and strived to create the most attractive advertisements by taking into consideration advice from previous event participants

• Developed leadership skills by leading a team of 10 executives in planning and executing student social events, including a Chinese New Year event which resulted in revenue of $1200 CONFERENCE PARTICIPATION

Sign Expo Canada 2017 & Outdoor Advertising Conference China 2016 SKILLS

• Languages: Native proficiency in English and Chinese

• Technical Skills: Expert in MS Office suite, High proficiency in Final Cut Pro, Intermediate proficiency in Photoshop, Basic proficiency in HTML

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