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Creative Director

Miami, Florida, United States
February 06, 2019

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Eduardo Bono

Creative. Director


In Italian the word “Bono” means good. We think his parents were putting it out there and hoping for the best. It just so happens it’s a really good fit. To explain Bono you would have to understand the commitment and drive he pours into projects. It’s a passion, to be creative and a need to continuously do better which is why he also directs some of his own work. You can’t say if you can do. Check out his work on EXPERIENCE


Manager, Branded entertainment. Discovery Family Channel USA, 2016 - Present Currently creating branded entertainment and product integrations for Discovery Family Channel here in the US. Also developing 360 integrated campaigns, which include digital, social media and On-Air promotions for the channel and it’s programming.

Creative Producer, Discovery Channel Latin America USA, 2013-2016 Currently creating branded content and product integrations for Discovery's Latin American clients in all the networks, including Discovery, H&H, Turbo, Kids, TLC and ID. SHOOTNSTARS, USA, 2014-Present

Action /Sports photographer

Specializing in sports Photography for our future stars. All kinds of sports. Portfolio:


MACHINGUN USA, 2010-Present

Renascence man

Currently helps ad agencies, production houses and local businesses in the capacity of creative consultant and mentor for younger creative professionals. Creates breakthrough messaging in different communication platforms, including traditional, non-traditional, social media and digital. Past clients include: Miami Marlins, Miami Dolphins, Burrell Communications, Brunner, Sun Bicycles, Aca Films, America Filmworks, The Film House and OtterBox. UNIVISION, USA 2012-2013

Promotions Manager/Creative Director

Responsibilities: In charge of creating all On Air efforts to promote the network's programming. In charge of planning and creating multi platform communications by integrating advertisers products into select programming. Some brands include: Hulu+, Time Warner Cable, Bacardí, Microsoft, Target, Honda, Kingsford, P&G, Kia,Toyota, Johnson & Johnson, L'óreal, T-Mobile and Milk.


Off-Air Promotions Director, Telemundo

Responsibilities: In charge of all creative efforts to promote the network's programming: TV, print, radio, OOH and digital (Online banners, web pages and flash animation). Created first ever Super Bowl ad for Telemundo on 2012. MIAMI AD SCHOOL & CHICAGO PORTFOLIO SCHOOL, USA 2007-2012 Teacher

Taught "Ideas First" and "Concept Techniques" in Miami Ad School. Video Storytelling in Chicago Portfolio School.

FCB USA, 2010-2011

Creative Director

Clients: State Farm, Qwest, Kraft, Brown Forman, Miller Coors, Motorola, Hampton Inn. Responsibilities: Oversaw all creative and strategic development for direct retail communications for the State Farm account, including TV, Radio, letters, brochures, online landing pages, web pages, banner ads, flash animations, mobile apps and other developing media. Also oversaw all creative development for Brown Forman's Tequila Herradura, including OOH, print, in-store communications as well as special packaging. Created a whole 360 approach campaign for Kraft's Jell-O, from TV and print to mobile apps and online pages. 7645 SW 193rd lane Miami, FL 33157 C: 305-***-**** W Eduardo Bono

Creative. Director

ALMA DDB USA, 2008-2010

Creative Director

Clients: McDonald’s, State Farm and Cricket.

Responsibilities: Creative Director for McDonald's Hispanic National Advertising. Managed a group of 10 creatives. Oversaw all creative and strategic development for TV, online, radio, print and OOH campaigns, including all McDonald's menu items, Ronald McDonald House of Charities, HACER and McCafé.


VP Group Creative Director

Clients: Burger King, BellSouth, Disney, BMW, Babies R US and Telefónica. He also helped with Coors and P&G. Responsibilities: Ran a Creative Department of ten people in Bromley’s Miami office. In charge of the creative development as well as strategy for all the Miami office clients. This included 360 campaigns with TV, radio, print, OOH, direct response, in-store communications, guerrilla marketing and non traditional. LEO BURNETT USA, 1990-2005

VP Creative Director

This is the place that gave birth to Bono as a creative. He started as a Junior Art Director, then became a writer, he climbed the ranks all the way to VP Creative Director, working in both General market and Hispanic. He was one of the original founders of

“Lápiz”, the hispanic arm of the company in the US and helped grow their varied client roster. In 15 years, he worked practically on every account on Burnett’s roster. Clients: McDonald’s, P&G, Kellogg’s, Phillip Morris, Hallmark, United Airlines, Miller, InBev, Wrigley’s, Toys R Us, GM, Disney and Coca Cola.

Responsibilities: In charge of overseeing all creative development for TV, print, radio, OOH and non-traditional efforts for Hispanic and General Market campaigns. Earned numerous awards, including Cannes and Effies during his tenure in Leo Burnett. DMB&B NOBLE & ASOCIADOS Mexico, 1988-1990

Junior Art Director

His first job in advertising. He got it while coaching little league Football, right after graduating from College. Clients: Bacardi, P&G, IBM, Hoteles Hilton and Cigarrera Mexicana. Responsibilities: As a junior Art Director, he basically learned everything about the trade, starting as a paste up and mockup artist, illustrator and storyboard visualizer.


Universidad Anahuac, Mexico City, BA in Graphic Design. 1984-1988 AWARDS

PROMAX, Cannes, FIAP, New York Festivals, Effies, Addys and Radio Mercury Awards. Judge for the 2018 American Advertising Federation's regional Addys in Washington DC. Digital judge for the 2015 American Advertising Federation's national Addys. SKILLS

Totally Bilingual. He writes and Art Directs. Other skills that come in handy are that he also does Voice Over, currently the voice of Modelo Especial in the English and Spanish National TV, Internet and radio campaign. (He was “Tony the Tiger” when the actors were in strike in the 90s), mainly character voices. He rides his motorcycle, SCUBA dives with Great White Sharks and also Writes, produces and directs Short Films.


Corenna Smith, Marketing Director, Discovery Family Channel. Claudia Lezcano, CMO, Miami Marlins.

Luis de la Parra, SVP Univision IMT

Paul Chibe, President and CEO Ferrero North America. Mike Fletcher, Director Global Promotions and Marketing Partnerships, Hasbro 7645 SW 193rd lane Miami, FL 33157 T: 305-***-**** C: 305-***-**** W

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