Chandra R. Nixon

**** ****** ***** *****

Denver NC, 28037

704-***-****

I am a unique ambitious cross functional Marketing Manager. I work closely with teams to help them determine their digital marketing needs. Helping to identify what methods would be most cost effective, useful and efficient for their business or product lines. Building successful campaigns using email marketing and social media marketing to drive traffic to website and landing pages is my specialty. I understand the complexities of being flexible and consistent in a fast past and changing market.

WORK EXPERIENCE

Sept 2017 – Nov 2018 Paradigm Personality Labs

Marketing & Operations Manager

Website and Content Management and Social Media Platforms

Salesforce Data Management; customer data management

Marketo/Pardot – develop and maintain email automation and lead funnel reporting.

Research markets, clients and competitors to better design effective campaigns

Provide Marketing Analytics Reporting on website and marketing campaign activities.

Collaborate with team members to create shareable content for targeted campaigns

Stay Current on best practices on digital media marketing and other applicable topics and tools.

Oct 2015 – Oct 2016 US GreenFiber LLC

Product & Marketing Manager

Project management of all product integration/launches/changes

Implement product management and marketing best practices.

Analyze key market, competitors and market trends to evaluate impact on market segments.

Website and Content Management - PCM systems.

oIDM; Edgenet/Big Hammer; Lowes Link; Footprints

Ecommerce Data Setup and Maintenance - CHub

Design, print and distribute all collateral marketing materials

Cross-functional management of activities in complex projects

Develop and execute lead generation campaigns including target market research, event ROI and social media blitz.

Develop and Manage Corporate Communications.

Communicate sales information and product changes both internally and externally.

Manage Vendor and Agency Relationships

B2B and B2C Sales & Program Development

April 2009 – Oct 2015 Competitive Processes Group Charlotte NC

Marketing Communication Manager

Brand Recognition & Development

Project and Program Development & Presentation

Business Intelligence Testing (A/B Testing), User Acceptance testing, System and Website Testing

Development of marketing and promotional material

Develop Social Media Strategies

Client/Customer Service Management

Manage and Deliver Digital Material/Content/Mobile

Web Content Management

Develop, Monitor & SEO and SEM Activity

Manage campaign budgets

B2B and B2C Sales & Program Development

EDUCATION

2010-2012 University of Phoenix

MBA: Masters of Business Administration

1994-1998 Appalachian State University Boone NC

Bachelors of Science: Communications

Major – Communications

Minor – Marketing

2017 Workplace Big Five Certified Consultant

COMPUTER & TECHNICAL KNOWLEDGE

Excellent Skills in:

MS Windows 10 (Excel, Word, Access, Power Point Outlook) and Visio

Adobe Cloud (Adobe Photo Shop CS, InDesign, Illustrator, Lightroom)

All Social Media Mediums: Linked In, Facebook, YouTube, Blog, etc.

Mobile and Website Planning and Development

Web Design and Landing Page

Web Content Management: Word Press; CrownPeak and Concrete 5, Dream Weaver

Database Marketing/CRM Systems: Salesforce, Workamajig, Pipeliner

Email Marketing/Automation: Constant Contact, Marketo, Pardot

Goggle Analytics, Goggle Adwords, Google Trends, Facebook Insights

PCM/IDM Systems: LowesLink; Footprints; IDM and Edgenet/ Big Hammer, CHub

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