Rhonda Hamilton

469-***-****

ac8d0p@r.postjobfree.com

Skills:

Maintain knowledge of current online media trends

Effective time management and organizational skills, as well as strong attention to detail

Ongoing knowledge of CPP, TRP’s, CPA, CPC, and CPL campaigns

Strong knowledge of DoubleClick DART, ATLAS, comScore, Interpolls, EyeBlaster, @plan, AdRelevance, Bucksense, YEXT, Google Analytics, Google Data Studio, Yardi and Bullhorn(CRM)

History:

Aug 2011 – Present Celebrity Cruises, Voskos Greek Yogurt. Herdez, La Victoria, Idahoan, Various

Associate Media Director/Media Supervisor/Senior Media Planner(Contract/Freelance) Various Offices

Develop media allocation proposals by month with expected revenue & traffic results including product focus and creative focus (branding vs. tactical).,

Work closely with creative & web team on campaign initiatives, concepts & asset creation to support

campaigns

Allocate the available digital media inventory to achieve key objectives & install calibration check points so the results are shared and reallocation can be easily accomplished

Worked with agency to develop solid frequency of reporting on results vs. goals, share of key learnings &

how to enhance future plans with learnings

Share best practices with global teams to ensure core objectives are being met and to enhance revenue production

Perform on-going competitive reviews & analyses

Helps to traffic media/work with creative team weekly to optimize performance and test various branding components along with call to actions

Apr 2010 – Aug 2011 Definition 6

Digital Media Manager Atlanta, GA

.

Provided training and development for media planners and coordinators.

Worked with traffic and account service on process and procedure

Developed and trained Sales, and Account service on display media

Detail oriented, organized, a multi-tasker and able to work well under pressure

Demonstrated a high level of competency in the areas of management, maintenance, and media expertise

June 2007 – Mar 2010 Starcom Worldwide

Digital Media Supervisor Los Angeles, CA

.

Overseeing that the Media Planners are effectively negotiating media costs, positioning, and added value packages on behalf of Disney Pictures

Developed and trained Media Planners, Assistant Media Planners and interns for advancement

Evaluated and assessed media performance in order to determine the extent to which the original media objectives and strategies were accomplished.

Closely supervised the implementation and execution of the media plans, which includes objectives, budgeting, scheduling and establishing benchmarks for control

Responsible for yearly upfront negotiations to secure high impact placements, and low rates

Demonstrated a high level of competency in the areas of management, maintenance, and media expertise

Day-to-day liaison between the client and the media community.

Accountable for accuracy and media intelligence

Ensured the client's media plans are developed and implemented

Feb 2005 – March 2007 Moxie Interactive

Interactive Media Planner Atlanta, GA

Implemented and maintained media plans and optimized efforts for online media campaigns

Worked well with a team; function as a leader, and also work independently

Developed and issued RFPs, gathered and analyzed proposals, negotiated rates & positioning as required

Aug 2004 – Feb 2005 InterContinental Hotel Groups

eCommerce Campaign Coordinator (Contract)Atlanta, GA

Liaison between planners and hotel brands to find new ways to drive hotel bookings

Dec 2003 – Aug 2004 AOL/Time Warner

Interactive Marketing Sales Coordinator Dallas, TX

Responded to internal and external business needs by creating customizable and scalable strategic advertising solutions

Identified and developed opportunities to drive incremental revenue on an account-by-account basis through campaign analysis

Aug 2000-Dec 2003 (CC)Premiere Radio Network

Network Sales; PRN Traffic Dallas, TX

Aug 1999 – Aug 2001 Universal Music Group

Intern Dallas, TX

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