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Sales Marketing

Osasco, Sao Paulo, Brazil
January 31, 2019

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(11-952**-**** (Mobile)

carreon-5057694a (LinkedIn)

Principais competências




Português (Native or Bilingual)

Inglês (Full Professional)

Espanhol (Professional Working)


Certified Veeva Administrator

Negotiation Techniques

Diego Carreon

Veeva Specialist Certified / MBA / SFE / BI / CRM

São Paulo, São Paulo, Brasil


+ 6 years of experience in pharmaceuticals industry Professional with a solid experience in CRM – Veeva ( Certified specialist ), Support and Functional role. Postgraduate in Retail Business Management at ESPM. Expertise in strategic / effectiveness areas such as: Sales Force Effectiveness / Business Intelligence and IT.

I have always displayed an aptitude for learning quickly, identifying opportunities for improvement, and driving meaningful innovation. Always up for a challenge, I look forward to raising the bar for success in my next role and always ready to move abroad. Specialties: Sales Force Effectiveness, Business Intelligence, creation of KPIS, Business Dashboards, Data Analysis, CRM, Veeva, quick logic evaluation.

If you never venture beyond what you know... you've spawned your own limitations.



Founder and Executive Director

agosto de 2018 - Present

São Paulo

- Responsible for creating and implementing new operation and processes;

- Leader of Marketing strategy development;

- Serve as key person to develop successful on-line campaigns;

- Market Analysis and new products launch;

- Responsible for commercial area; ( New contracts, Suppliers, Partners etc.)

- Serve as key person of Financial area;


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- More than 50% business revenue growth post-new operation implementation;

- Expanded company's portfolio adding more than 60 new produts. LEO Pharma

Business Intelligence Coordinator

março de 2018 - julho de 2018 (5 meses)

São Paulo

Responsible for CRM Veeva’s operation and SFE / Business Analytics / Data analysis

- Responsible for Veeva CRM System, including expansions, enhancements, developments and issues log.

- Responsible for all activities related to Analytics and Business Intelligence.

- Main contact point and information source to our key stakeholders, such as Commercial IT, Business Intelligence and SFE.

- Management of the CRM functionalities, SFE KPIs in Brazil.

- Focal point between HCL (IT solutions supplier), LEO PHARMA Global team and LEO Brazil

- Management of local Sales Force's activities related to CRM, Account Planning, Business Development, Segmentation & Targeting, Business Intelligence and Data analysis.

- Sales Force's Compensation and Recognition

- Sales Force's Support & Training

- Resource Allocation & Sizing

- Report & Dashboards development / Management

- Experienced in Dermatology market

- Partner with business stakeholders, internal / external teams, vendors;

- Audits: PMB, DDD, MDTR, AUDIT.


2 anos 4 meses

Sr. Sales Force Effectiveness Analyst

agosto de 2017 - março de 2018 (8 meses)

Responsible for the field tools and processes that enable Sales Reps, Account Executives, Medical team members & Field Managers to be efficient and effective.

Collaborates with Marketing, Customer Experience & training teams to ensure business strategies and objectives are pulled through. Page 2 of 5

- Coordinating SR analyst to support Veeva CRM and take over all operational tasks related.

- Segmentation & Targeting

- Resource Allocation & Sizing

- Awards Recognition

- KPIs Tracking / Development

- Sales Force Training

- CRM VeeVa ( Medical detailing )

- Audits: MDTR & DATASUS

Veeva CRM Specialist

dezembro de 2015 - julho de 2017 (1 ano 8 meses)

São Paulo e Região, Brasil

Responsible for CRM Operational coordination and Business Analytics;

- Coordinating SR analyst to support Veeva CRM and take over all operational tasks related.

- SFE CRM Veeva / Salesforce Specialist

- Partner with business stakeholders, internal / external teams, vendors;

- Business Analytics ( Qlikview )

- System administrator ( Veeva & - 200 users )

- User Support Coordination working with C3i and Cognizant suppliers based in Usa & India

- Report & Dashboards development / Management

- Strongly involved in implementation project responsible for data migration, translation, gap analysis, project tracking as well as support plan creation. AstraZeneca do Brasil Ltda

1 ano 8 meses

Sales Force Effectiveness Analyst

setembro de 2014 - novembro de 2015 (1 ano 3 meses) Cotia

Responsible for CRM tool ( and Veeva )

- Coordinating JR analysts to support Veeva CRM and take over all operational tasks related.

- VeeVa Administrator ( Around 600 users )

- Track and analyze incentives / recognition plans to field force; Page 3 of 5

- Monitor the quality of HCP registers, promotional grade and sales force performance;

- Analyze information available from audit and demand in view of giving insights to monitoring and asses results;

- Actively participation, management and control of automation applications in order to have continuous improvement in field visit process and segmentation;

- Report & Dashboards development / management

- Sales force training and structure

- New releases and changes needed

- Global Contact

- Surveys

- KPIs tracking

- Experience with DDD & MDTR

CRM Support Analyst

abril de 2014 - setembro de 2014 (6 meses)

Working as a 3rd party in Sales Force Effectiveness area, responsible for supporting on Veeva (CRM tool), Registering HCP management.

- Partner with business stakeholders, internal teams, vendors;

- Health Care Professional registering process management; ( MDM )

- Data Base Analysis / Quality / Validation;

- Main point of contact between SFE area and Operational Global Team Aletec Eletrônica

IT Technical Support SR

janeiro de 2013 - março de 2014 (1 ano 3 meses)

Osasco - Brazil

Infotech Computers


janeiro de 2012 - dezembro de 2012 (1 ano)


From the results of consumer marketing analysis in the city, I could see an opportunity to found a company and offer repair services to Brazilians in the computer segment, in which the competitive differential beyond communication, was pricing in comparison with local competitors, technical specialization, fast service and close partnership with costumers in social medias.

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Responsible for general management such as branding creation, publicity and advertising strategy, marketing, accounting, contacting suppliers and partners, costumer support F2F and through other communication channels. This experience brought me 360o understanding in a company moreover capacity of execution.

Aletec Eletrônica

IT Technical Support

janeiro de 2008 - dezembro de 2011 (4 anos)

Osasco - Brazil

I worked as a Technical support with expertise in hardware and software. Responsible for repairing computers and notebooks, also software installation, virus removal and backup.

Some daily work tasks such as, inventory control, service/parts quotation, report creation and contacting consumers for emergency situations. Formação acadêmica

ESPM Escola Superior de Propaganda e Marketing

Master of Business Administration (MBA) Marketing · (2018 - 2019) Faculdade das Américas

Marketing · (2016 - 2017)

Dorset College Dublin

English Course · (2012 - 2012)

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