Event Manager

Kayla C. Worthy

EXPERIENCE

Implementation Manager September 2016 – Present

Vestagen Protective Technologies Inc.

Job Assignments

• Managed, coordinate, and execute logistics of VESTEX Ordering and Awareness Events

• Managed account expectations

• Developed marketing collateral and webstores

Major Accomplishments

• Planned and executed over 300+ Fitting and Awareness Events

• Hired, managed and developed a team of 20 Implementation Assistants

• Aided in the development and implementation of uniform policy in Northwell Health System, Mercy Health, and NYU Langone

• Generated over $500,000 in sales of VESTEX uniforms in the Northwell Health System Community Coordinator November 2015 – November 2016 Athleta

Job Assignments

• Coordinated, promoted, hosted, and executed in-store and local community events that showcased the customer service team and apparel

• Managed store’s marketing budget using the appropriate resources; tracked all marketing events, expenses and ROI

Major Accomplishments

• Generated a 5% ROI through in store events

• Increased brand awareness / store traffic by creating and sustaining partnerships with local businesses

• Fostered a positive store atmosphere that established the store as a resource for local health and wellness related events and activities

Independent Event Coordinator

Self-Employed

Larry Lentz Jr. Golf Tournament (3 Month Contract: February 2015 – June 2015) Job Assignments

• Solicited and received all sponsorships, donations, and raffle prizes

• Executed marketing through social media, word of mouth, and email blasts

• Generated P & L statement

• Coordinated volunteers and schedule of events

Major Accomplishments

• Sponsorship Goal achieved of $7,000

• Created marketing material and managed sponsorship solicitation

Association for Institutional Research (4 Month contract: February 2015 – June 2015) Job Assignments

• Tracked and managed the hotel room blocks and provided weekly reports

• Served as onsite manager for Board meetings and Board welcome reception in Exhibit Hall

• Coordinated meetings including room scheduling, set up, AV, F&B, confirming arrangements with hotel

Major Accomplishments

• Troubleshooted event day situations such as managing an under forecasted meal for 400 attendees, designing new center pieces, reducing bottlenecks during presentations

• Organized sponsorship logistics, board of directors’ dinner, speaker travel arrangements and presentations

National Basketball Association (3 Month Contract: December 2014 – March 2015) Job Assignments

• Primary liaison with Ticketmaster for all event related needs

• Developed and updated necessary tracking charts, sales reports and post event recaps Major Accomplishments

• Communicated across 25 internal departments and external forums (i.e. Ticketmaster, Archtics)

• Managed 75,000 ticket allocations and plotted seats for the NBA All Star Games

The Madison Square Garden Company (3 Month Contract: September 2014 – December 2014) Job Assignments

• Created accounts in Ticketmaster and Archtics for the box office processing Major Accomplishments

• Implemented the VIP Services training manual

• Managed the online RSVP system of the Christmas Spectacular Opening Night for 800+ invitations and Jim Dolan Evening of Music event

• Managed suites during New York Knicks Opening Night and the Lustgarten Foundation Holiday Bash EDUCATION

Florida State University, Tallahassee, Florida May 2014 Bachelor of Science in Hospitality Management

Minor in Communications and Mathematics

VOLUNTEER

Leadership Conference Officer June 2015 – July 2017 Kappa Delta Chi Sorority Inc.

Job Assignments

• Developed theme and timeline for two (2), four (4) day conferences in Austin, TX & Orlando, FL

• Managed 5 Directors overseeing Marketing, Fundraising, Registration, Workshops

• Researched alternative conference methods for fraternal organizations and implemented fundamental leadership development techniques

Major Accomplishments

• Maintained communication with venue management to determine room set up and F&B needs remained within budget

• Met sponsorship goal of $15,000

• Increased number of external speakers by 50%

• Designed general session workshop with hands on activity for over 375+ attendees

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