Nakia C. Roberson

678-***-****

ac8am6@r.postjobfree.com

A Salesforce Marketing and Automation Leader

Digital transformation and marketing technology solution consultant. Managing and implementing omni-channel marketing automation platforms while providing client-facing digital strategies, business intelligence solutions and acquisition models. Cross departmental high level technical consultancy, journey building, and campaign/product strategy with agile based teams. Gold Quill, Account-Based Marketing, Digital Summit and Technology Association of Georgia Award. Knowledge and Experience

Marketing Automation Technology: Salesforce Marketing Cloud, Eloqua, Pardot, and Hubspot implementation, and campaign execution.

Content Management Systems: Sitefinity, Sitecore, N2, Wordpress, Concrete 5 and Drupal Optimization, Search, Subscription and Account-Based Marketing Experience: Paid search, SEO/SEM, PPC, display and dynamic search ads. Google Adwords, Bing Ads, and Yahoo Search Ads. Organic search, acquisition and conversion expert.

Social Media Marketing and Monitoring: LinkedIn Accelerator and Pulse, Twitter rich media cards, promoted Tweets and Ads, Facebook Ads, Periscope, Pinterest, Vimeo, Youtube, CPM/CPC and pixel tracking. Instagram promotions, video subscriptions and carousel ads. Project Management with Agile Methodology: Lean budgets, value streams, solution and program budget, time requirement, SDLC scope, scheduling.

Nurturing Strategies: Personas, AMPScript, Email Studio, Social Studio, and Drip Campaigns. Consulting Leadership and Strategy Profession

Salesforce Consultant, Marketing Cloud and Eloqua Specialist, TCS, August 2018-Present Client, internal and delivery team Salesforce Marketing Cloud projects strategy, design and configuration through to integration, testing and deployment. Subject Matter Expert (SME) in the digital marketing, user stories and marketing automation domains. Understanding of the capabilities of the Marketing Cloud Connect, BU Management, Ampscript, and HTML/CSS to design solutions and guide developers for Marketing Cloud and Eloqua. Strategizing Marketing Cloud functionality including email studio, social studio, automation studio, journey builder and contact builder. Eloqua CRM integration and Eloqua Product Specialist who understands canvas orchestration nurture and can consult with both IT technical teams and marketing teams. Sr. Marketing Technology and Acquisition Consultant, Harte Hanks, Jan 2018-August 2018 Salesforce Marketing Cloud implementation and Eloqua Specialist of canvas building of the technical functionality, journeys and campaign marketing strategy. Working with developers, project owner and project managers to stand up the platforms, metrics, optimization, conversions, and content with the integration of BI solutions, web and data. Develop and create in-platform training documentation of Eloqua for marketing teams. Reporting of analytics, A/B testing, research, determining the CPA and optimizing to increase conversion rates. Client industries include Technology, Oil & Gas, Media, Healthcare, Fintech, and Insurance.

Marketing Technology Consultant, Dylan Gray Consulting, Southeast Region, June 2017-Jan 2018 Client facing complete marketing automation system implementation and training of Pardot and Hubspot. Program Management of the SOW, cadence, UATs and nurture campaigns. Industries and budgets more than $30 million for oil & gas, minerals, insurance, construction, and software. Direct interface with the Salesforce team to build the web-to-lead forms, lead source, any automation system API's or embed coding. Building the modifications for domain verification in host transitions, CNAME, global unsubscribe parameters, and Salesforce campaign/assignment lead queue. Website design, content, optimization, lead flows, scoring, and social cloud integration. All email marketing, google tag management, social media, and digital strategy.

Digital Marketing and Acquisition Consultant, MRM//McCann Agency, Global, Jan 2017 -June 2017 Eloqua and Marketo acquisition consulting expert on marketing automation, providing industry research and recommendations to internal and client teams on the approach, strategy, risks, as well as the technical perspectives on systems administration, configuration, customization, and integration with CRM/CMS. Project management of the campaign operational plans, digital sales strategy and execution of a $70 million Fortune 500 software global client's social media and translation strategy, enterprise tag management, email templates, optimization, analytics, forms, landing pages, configuring cloud connectors and integrating data with SFDC. Acquisition Marketing Consultant, Hiscox, Atlanta, GA October 2015-November 2016 Manage prospect communication flow by building campaigns and segmentation within the Eloqua platform. Develop customized communications and media based on activity such as open rate, CTR, PPC and other engagement metrics. Develop Eloqua forms to help segment prospects for progressive profiling, acquisitions, and renewals. Monitor and track performance in various tools such Eloqua, Google Analytics, Google Tag Manager, Omniture, and Marchex Call Tracking platforms. Test cross- sell and up-sell of new products to existing customers. Develop content and subject messaging to existing customers on renewal to improve retention and social reputation management. Grow and optimize lead programs and demand generation through various tactics such as email marketing, digital ad retargeting, social media display ads, and inbound partnership programs. Program manager of media internal and external creatives. Report and dashboard building of Google Analytics, Tableau, and Eloqua Insights.

Digital Marketing Director, Digital Insurance, Atlanta, GA October 2013-August 2015 CMS of 5 cross-functional web properties, digital marketing, campaign channel mix, Eloqua, social media and search engine optimization generating 48% organic search inbound traffic. A vision for the marketing organization's technology and data needs. Liaison with the Information Technology group where appropriate to ensure successful implementation and budget to fall within risk but under R&M. Accountable for marketing efficiency, performance, plan monitoring, key performance indicator (KPI) measurement, and dissemination of marketing information across departments. Successful track record of providing to leadership team implement data mining, marketing measurement, and business analytic dashboards. Provide architecture and technology solutions across marketing technologies including SEO, SEM, Social Media Platforms, Events, Webinars, Content Management, Sales Enablement, Mobile, Channel Delivery, Video, etc. Create agile processes to ensure the best performance of systems such as Eloqua, MS Dynamic, Adobe DTM. Sr. Marketing Program Consultant, Urbantrans, Atlanta, Ga April 2013-September 2013 Innovative implementation of on-demand transportation management programs, behavior change programs, congestion. Determine the budget for value pricing projects, market-based research, stakeholder outreach, strategic planning, and complete marketing strategy. Projects marketing sub- contractor for Georgia Commute, GDOT, and ARC. Drupal content management and Pardot email marketing lead gen, engagement, and pipeline building for campaigns associated with Georgia Commute, GDOT and Atlanta Regional.

Digital Marketing Manager, Milner Inc, Duluth, Ga February 2011-February 2013 Sitefinity conversion content management of over 1,600 web and product pages and one of the first Pardot-Salesforce Cloud integrators and builder of lead scoring, ensighten tag management, demand gen, profiling and segmentation management in marketing automation and Account-Based Marketing. Built a strong digital lead nurturing ecosystem through social, email, mobile search and drip campaigns. Research, lead and execute digital technology programs and content roll-out strategies for each platform.

Director of Marketing Small Business Registry, Norcross, Ga March 2010-February 2011 Develop a strategic vision and contribute to the development of the annual, seasonal and editorial plans for Social, Public Relations and Cause Marketing. Analyze data and build recommendations to maximize knowledge of current and future content, consumer needs, product and brand awareness, price/value perceptions of consumer and customer trends. Initiate and build cross-departmental or divisional strategies for product messaging consistency, improvements, and overall success of the online brand and web strategy.

Director of Digital Publishing, Starry Eyes Publications, Atlanta, Ga July 2005-May 2010 Managed and approve all creative projects including advertising agencies creatives, subscription retention content, working closely with the in-house Creative Services. Proposed strategies to manage the publications online experience. Ensured its effective communication of brand values and messaging while driving consumer awareness, social engagement, and email campaigns. Education and Certifications

Mercer University Stetson School of Business and Economics 2006 - 2008 Houston Community College 1994-1996

Content Management, Interactive Marketing, Marketing Automation and Analytics Certifications On a note of joy

Having fun as a jazz enthusiast, a self-proclaimed food critic who can read and sing classical music but is ever so grateful for Grammarly.