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Creative Director, Art Director, UX Strategist, UI Designer

Location:
Tampa, Florida, United States
Posted:
May 01, 2019

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Resume:

JEROME L NELSON

CREATIVE DIRECTION & ART DIRECTION — WEB & PRINT; UX STRATEGIST

ac89ql@r.postjobfree.com jeromelnelson.com

CAREER HIGHLIGHTS

Freelance Designer & Consultant 2008-Present

Key Roles: Creative Direction/Art Direction; Web + Print Design; UX Strategist, UI + IA

Konexus Group Tampa Bay, FL

• Creative Direction — created all collaterals for multifaceted, online training

• Marketing Specialist — developed short & long-term marketing objectives

• UX Strategist — lead department heads in user experience exercises

• Leadership Development — group & individual mentoring

L’Oréal/Matrix Global division, NYC

• Art Direction, Print Design & Production — influenced new brand collateral

• Advertising Design Production — ensured brand standards & excellence

• Photoshop retouching, editing & production — standardized & enhanced

Macy’s Visual Merchandising & The Fashion Office, NYC

• Art Direction & Production — new in-store, Fall & Spring campaigns

• Lead Designer & Production — Black Friday Event; reduced production time

• Design & Production — new season, in-store signage, display & advertising

• Assisted Creative Director — pitch support, trend research & photo search

• Keynote Design & Animation — new trends presentation to senior staff

Fujifilm Creative Services; New York corporate office

• Photoshop retouching, editing & production — completed in half the time Creative Leader 2001-2008

FLTI International organization (media, publications, events & products)

Key Roles: Creative + Art Direction; Web + Print Design; UX, UI + IA; Project Mgmt.

• Creative Direction & Proj. Mgmt. — created brands, publications, websites

• UX Strategist — designed multiple e-commerce websites to maximize sales

• UX, UI & IA — e-commerce website; design, wireframe, mockup, test

• Creative Strategy — lead planning & pitches; created new opportunities

• Brand & Packaging Refresh — top-selling product; doubled yearly sales

• Mentored & Trained — developed creative staff; increased team proficiency Art Director 1998-2001

Heathcott Associates Advertising Agency 3rd largest regionally

Key Roles: Art Direction; Advertising + Graphic Design; Production + Pre-Press Mgmt.

• KFC — print advertising, POPs/POSs, FSIs; designs topped print sales

• AT&T — print adverting, signage, direct mail, packaging & apparel

• Brand Development — trademarks, brand extensions & collateral

• Pitch presentations & collaterals — assisting to expand agency accounts

BRIEF

Key Roles

• Creative Director

• Art Director

• Marketing Specialist

• UX Strategist

• UX/UI/IA Designer

• Business Development

• Print & Web Designer

People Skills

• Leading

• Mentoring

• Talent Development

• Collaborating

• Presenting

Organizational Skills

• Concepting

• Organizing

• Researching

• Problem Solving

• Talent Sourcing

• Vendor Sourcing

Technical Skills

• Adobe XD

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Adobe DreamWeaver

• Adobe Flash

• Adobe Brackets

• OmniGraffle

• Keynote & PowerPoint

• ESKO WebCenter

• Wordpress



Contact this candidate