Leonardo B. Toriano
# ** *********** **., *** *******,T-Sora,
Mobile No: 099********
Email add: firstname.lastname@example.org
Objective: To intensify further the skills learned for the contribution to the
growth of a progressive company with quality products and
Set Objectives and monitor results following the SALES Principles in order to attain sales and productivity targets.
Set, execute and monitor plans and programs in order to achieve distribution and productivity targets.
Execute and monitor the implementation of national and local marketing programs of his routes in order to ensure product presence, awareness and generate sales.
Manage and control A/R, Route Shortage, Discounts, Deals, DIPs, Concessions, and Powered Coolers of his routes in order to optimize utilization. -
Develop his front-liners using the Field Coaching & Motivation Principles in order to build and sustain a competent sales force.
Implements business partner management processes and tools in order to ensure sustained profitability of MR Operators and partners.
Handled number of routes as salesman in Metro Manila.
Lead, supervise and coordinate a group of salesmen as a Route Manager.
Established new routes in Metro Manila as an Account Development Manager.
Established Distributors in Metro Manila as a Territory Manager .
Pepsi Cola Bottling Company of the Philippines.
Salesman- October 1979- 1987
Pepsi Cola Distributor of the Philippines.
Route Manager -1987-1989
Pepsi Cola Product Philippines Incorporated.
Account Development Manager -1989-1994
Pepsi Cola Product Philippines Incorporated
Territory Manager -1994-2013
Fil-Am Life Insurance Company
. Advisor-2014 ( Four months only )
. Assurance Customs Brokerage Corporation
. Grand Muscovado Milling Corporation
Sales Coordinator- 2015-2016
. New San Jose Builders Inc.
Property Specialist-March 2016-Dec-2016
. Multrio Marketing Corporation
Account Development Manager July 2016-2019
Basic Selling Skills -2006
Train the trainer -2005.
Advance Sales Training for Presellers-2005.
Field Sales Management Workshop-2005
Field Coaching and Motivation workshop-2004.
Bukluran Team Development Workshop-2005.
College Bachelor of Science in Commerce
Major in Marketing
Polytechnic College Of the Philippines-1977
Secondary: St. Anne’s Academy,Hagonoy,Bulacan-1972
Primary Teodora Cruz Elementary School.-1969
AWARDS AND ACHIEVEMENTS;
Best Platoon leader 2nd year high school
Deportment Award 3rd and 4th year in high school
Third honor 3rd year high school
Best Battalion Commander 3rd year high school
Best Battalion Commander 4th year high school
Acting Corps Commander 4th year high school.( Preparatory Military Training ).
Pepsi Hero Award- Top Route Manager-1989
Top 5 Pepsi Award- 2005/2006
PERSONAL DAT A:
Born in San Miguel, Hagonoy, Bulacan on April 11, 1953. Married, Filipino citizen, Roman Catholic. Good communication in English and Filipino. I love sports, music and I am hardworking man. I can work under pressure with minimal supervision.
Lito Lacerna Branch Manager RAPIDE
Reynaldo Vallada Region Sales Manager PCPPI
Roy Corrales Group Sales Manager PCPPI
I HEREBY CERTIFY that the above information is true and correct to the best of my knowledge and belief.
LEONARDO B. TORIANO