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Manager Sales

Quezon City, Quezon City, Philippines
April 28, 2019

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Leonardo B. Toriano

# ** *********** **., *** *******,T-Sora,


Mobile No: 099********

Email add:

Objective: To intensify further the skills learned for the contribution to the

growth of a progressive company with quality products and


Set Objectives and monitor results following the SALES Principles in order to attain sales and productivity targets.

Set, execute and monitor plans and programs in order to achieve distribution and productivity targets.

Execute and monitor the implementation of national and local marketing programs of his routes in order to ensure product presence, awareness and generate sales.

Manage and control A/R, Route Shortage, Discounts, Deals, DIPs, Concessions, and Powered Coolers of his routes in order to optimize utilization. -

Develop his front-liners using the Field Coaching & Motivation Principles in order to build and sustain a competent sales force.

Implements business partner management processes and tools in order to ensure sustained profitability of MR Operators and partners.

Experience Summary:

Handled number of routes as salesman in Metro Manila.

Lead, supervise and coordinate a group of salesmen as a Route Manager.

Established new routes in Metro Manila as an Account Development Manager.

Established Distributors in Metro Manila as a Territory Manager .


Pepsi Cola Bottling Company of the Philippines.

Salesman- October 1979- 1987

Pepsi Cola Distributor of the Philippines.

Route Manager -1987-1989

Pepsi Cola Product Philippines Incorporated.

Account Development Manager -1989-1994

Pepsi Cola Product Philippines Incorporated

Territory Manager -1994-2013

Fil-Am Life Insurance Company

. Advisor-2014 ( Four months only )

. Assurance Customs Brokerage Corporation

Marketing Consultant-2015

. Grand Muscovado Milling Corporation

Sales Coordinator- 2015-2016

. New San Jose Builders Inc.

Property Specialist-March 2016-Dec-2016

. Multrio Marketing Corporation

Account Development Manager July 2016-2019

Seminars attended

Basic Selling Skills -2006

Train the trainer -2005.

Advance Sales Training for Presellers-2005.

Field Sales Management Workshop-2005

Field Coaching and Motivation workshop-2004.

Bukluran Team Development Workshop-2005.


College Bachelor of Science in Commerce

Major in Marketing

Polytechnic College Of the Philippines-1977

Secondary: St. Anne’s Academy,Hagonoy,Bulacan-1972

Primary Teodora Cruz Elementary School.-1969


Best Platoon leader 2nd year high school

Deportment Award 3rd and 4th year in high school

Third honor 3rd year high school

Best Battalion Commander 3rd year high school

Best Battalion Commander 4th year high school

Acting Corps Commander 4th year high school.( Preparatory Military Training ).

Star Salesman-1983

Pepsi Hero Award- Top Route Manager-1989

Top 5 Pepsi Award- 2005/2006


Born in San Miguel, Hagonoy, Bulacan on April 11, 1953. Married, Filipino citizen, Roman Catholic. Good communication in English and Filipino. I love sports, music and I am hardworking man. I can work under pressure with minimal supervision.


Lito Lacerna Branch Manager RAPIDE

Reynaldo Vallada Region Sales Manager PCPPI

Roy Corrales Group Sales Manager PCPPI

I HEREBY CERTIFY that the above information is true and correct to the best of my knowledge and belief.




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