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Marketing Management Sales Development Project / Program Management

Lawrenceville, Georgia, United States
April 23, 2019

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Roberto Romano

**** ***** *****, ************* ** 30043 404-***-****

“One never stop learning”

Business Marketing Manager Professional

Hands on Business Development & Support Experience Targeting B2B and B2C Industries

Highly knowledgeable strategic-thinking results-focused leader specializing in driving operations growth, building solid teams, creating strategic initiatives, providing excellent customer services, and cultivating a strong company image eager to offer his experience toward maximizing a top employer’s success.

Key Areas of Expertise

Marketing Management

Sales Development

Customer Service

Strategic Analysis / Planning

Client / Business Relation

Multi-Site Management

Advertising / Promotions

Team Building/ Training Processes

Expense / Labor Control

Project / Program Management

Data / Records Management

Finance /Accounting Support

Software Applications Mastery

Banking Products and Services

Start-Up Operations


English, Italian, Spanish

Core Competencies

Results Orientation

Customer Orientation


Establishing Focus

Building Collaborative Relationships

Managing Change


Excellent Communication

Stress Management

Professional Synopsis

Business Development Manager (4/2018 – 12/2018)

IHTI LLC (Forhair Clinic), Alpharetta GA

Market development, Mktg researches, Inbound Mktg, Content management, Email Campaigns, Blogging, CRM Salesforce, Videos production. Events.

Business Consultant (9/2017 – 3/2018)


Marketing, Mktg and Sales Automation consultancy.

District Marketing Manager (2017 – 8/2017)

WCW & Air, Inc. Home Depot Service Provider, Kennesaw GA

Marketing operations enhancement, coordinating multiple stores across Alabama, Georgia and Florida,

creating schedules, order supplies and reporting.


SAM’s segmentations; CRM management.

Improving business processes.

Social Media.

Making decisions regarding employees, vendors and logistics.

Trade Shows and Events.

Content management.

Mktg research.

Planning and execution of marketing campaigns combined with promotions in stores.

General Manager (2015 – 2016)

Laratio LLC, dba Mezza Luna, Marietta GA

Startup operations.

Overseeing all the restaurant's operations: hiring and firing staff, purchasing food, supplies and equipment,

dealing with suppliers and vendors.


Cost Accounting.

Brand image.

Website, SEO, Social Media Channels Marketing.

Email campaigns.

CRM management.

Team Building/ Training


Managing Director (2011 – 2014)

Antico Mercante LLC, Gourmet Food Importer and Supplier, Atlanta GA

Company’s B2B strategy development and execution.

Marketing research.

Business plan.

Processes improvement.

Operating budget.

Products launch.

Financial performance and investments.


Team Building/ Training.

Direct marketing campaigns.


Website, SEO, Social Media.

Customer service management.

Trade Shows and Events.

Senior Marketing Manager (2007 – 2010)

Cliria Mktg. & Communication, Lucca It.

Business plan.



Direct Marketing campaigns.

Marketing research.

Brand management.

Marketing automation systems: selection, implementation and integration.

Multichannel communication projects.

B2B and B2C marketing consultancy.

Special Events.

Sales and Marketing Manager (2003 – 2006)

SysNet S.r.l, Business Process Management Solutions, Sondrio It.

Marketing and sales management.

Web Software Solutions development by BPM platform BizFlow®

Clients’ processes integrations.



IT consultancy.


Trade Shows and Events.

Consulting Director (2001 – 2002)

NetValue Consulting (Getronics S.p.A.), Milan It.

Operational consulting strategy.

Business plans.


Consultants hiring and training.

Organizational solutions.

Direct consulting.

Mktg research.


Getronics, 100% owner of NetValue Consulting, cut 3/4 of its staff, ranging from 3,000 employees to around 750. This strongly penalized the opportunities for consolidating the Consulting on the market, despite the good results already achieved.

Sales Director (2000 – 2001)

J. Rothschild, Milan It.

Company’s national strategy and sales plan.

Mktg research.

High level relationships development.

Forecasting and budget.

Sales management.

Monthly review meetings at London European headquarter.




Public speeches.

Halifax Group plc acquired 60% of the company’s capital and in 2001 decided to stop the activities in Italy, despite the excellent results achieved there.

Sales and Marketing Director (1995 – 1999)

Italian Banking Network, Milan It.

The company was made up of 9 Italian popular banks that wanted to put the business and marketing strategy together before merging into a single bank named Italian Banking Network. The winning challenge was to direct the managers of the various sales and marketing networks, about 40 people, creating a common culture based on the most innovative existing market practices. The Corporate Management School at Bocconi University in Milan was the benchmark for the best practices to follow.

Creation of the Network’s organizational model.

Mktg research.

Business and marketing plan.

Strategy assessment.

Sales and marketing budget.

New products and services development.

Feedback analysis.

CRM design and implementation.

Network’s brand creation.

Marketing researches.

Marketing campaigns.

Creation of unique Network’s Customer Service.

Seminars, conferences, public speeches.


Bank’s sales and marketing managers coordination.

Conflict resolution.

Network’s on-line bank.


Education & Internships

Bachelor of Computational Applied Mathematics (University of Palermo)

Business Administration (INSEAD, Fontainebleau, France)

Sales and Marketing Management (IBM, Milan, Italy)

Marketing Manager Operations (Unisys, Milton Keynes, U.K.)

Business Processes Management (Handysoft Co., London, U.K.)

Financial Management (UBS, Swiss Union Banks, Switzerland)

Enterprises Organization Models (Bank of Italy)

Financial Services Marketing (Bank of Italy)

Marketing Communication and Business Services (Centrimark Center, Catholic University)

Media Convergence and Marketing Strategy (L. Bocconi University)

ServSafe Manager (Amer. Rest. Association #13263454 exp. 2/6/2021)

Working Knowledge

Salesforce. Marketo. ACT! Internet platforms (BigCommerce, Wix, WordPress). MailChimp. MS Word, Excel (mastery),

PowerPoint, Access, Project, Visio. Pixlr. Adobe. QuickBooks. BizFlow (Business Process Management). Prisma,

Canon’s Print on Demand Workflow. When I Work. Quick Tap Survey. Google Analytics. AdWords. SEO. Social

Media Analytics.

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