“One never stop learning”
Business Marketing Manager Professional
Hands on Business Development & Support Experience Targeting B2B and B2C Industries
Highly knowledgeable strategic-thinking results-focused leader specializing in driving operations growth, building solid teams, creating strategic initiatives, providing excellent customer services, and cultivating a strong company image eager to offer his experience toward maximizing a top employer’s success.
Key Areas of Expertise
Strategic Analysis / Planning
Client / Business Relation
Advertising / Promotions
Team Building/ Training Processes
Expense / Labor Control
Project / Program Management
Data / Records Management
Finance /Accounting Support
Software Applications Mastery
Banking Products and Services
English, Italian, Spanish
Building Collaborative Relationships
Business Development Manager (4/2018 – 12/2018)
IHTI LLC (Forhair Clinic), Alpharetta GA
Market development, Mktg researches, Inbound Mktg, Content management, Email Campaigns, Blogging, CRM Salesforce, Videos production. Events.
Business Consultant (9/2017 – 3/2018)
Marketing, Mktg and Sales Automation consultancy.
District Marketing Manager (2017 – 8/2017)
WCW & Air, Inc. Home Depot Service Provider, Kennesaw GA
Marketing operations enhancement, coordinating multiple stores across Alabama, Georgia and Florida,
creating schedules, order supplies and reporting.
SAM’s segmentations; CRM management.
Improving business processes.
Making decisions regarding employees, vendors and logistics.
Trade Shows and Events.
Planning and execution of marketing campaigns combined with promotions in stores.
General Manager (2015 – 2016)
Laratio LLC, dba Mezza Luna, Marietta GA
Overseeing all the restaurant's operations: hiring and firing staff, purchasing food, supplies and equipment,
dealing with suppliers and vendors.
Website, SEO, Social Media Channels Marketing.
Team Building/ Training
Managing Director (2011 – 2014)
Antico Mercante LLC, Gourmet Food Importer and Supplier, Atlanta GA
Company’s B2B strategy development and execution.
Financial performance and investments.
Team Building/ Training.
Direct marketing campaigns.
Website, SEO, Social Media.
Customer service management.
Trade Shows and Events.
Senior Marketing Manager (2007 – 2010)
Cliria Mktg. & Communication, Lucca It.
Direct Marketing campaigns.
Marketing automation systems: selection, implementation and integration.
Multichannel communication projects.
B2B and B2C marketing consultancy.
Sales and Marketing Manager (2003 – 2006)
SysNet S.r.l, Business Process Management Solutions, Sondrio It.
Marketing and sales management.
Web Software Solutions development by BPM platform BizFlow®
Clients’ processes integrations.
Trade Shows and Events.
Consulting Director (2001 – 2002)
NetValue Consulting (Getronics S.p.A.), Milan It.
Operational consulting strategy.
Consultants hiring and training.
Getronics, 100% owner of NetValue Consulting, cut 3/4 of its staff, ranging from 3,000 employees to around 750. This strongly penalized the opportunities for consolidating the Consulting on the market, despite the good results already achieved.
Sales Director (2000 – 2001)
J. Rothschild, Milan It.
Company’s national strategy and sales plan.
High level relationships development.
Forecasting and budget.
Monthly review meetings at London European headquarter.
Halifax Group plc acquired 60% of the company’s capital and in 2001 decided to stop the activities in Italy, despite the excellent results achieved there.
Sales and Marketing Director (1995 – 1999)
Italian Banking Network, Milan It.
The company was made up of 9 Italian popular banks that wanted to put the business and marketing strategy together before merging into a single bank named Italian Banking Network. The winning challenge was to direct the managers of the various sales and marketing networks, about 40 people, creating a common culture based on the most innovative existing market practices. The Corporate Management School at Bocconi University in Milan was the benchmark for the best practices to follow.
Creation of the Network’s organizational model.
Business and marketing plan.
Sales and marketing budget.
New products and services development.
CRM design and implementation.
Network’s brand creation.
Creation of unique Network’s Customer Service.
Seminars, conferences, public speeches.
Bank’s sales and marketing managers coordination.
Network’s on-line bank.
Education & Internships
Bachelor of Computational Applied Mathematics (University of Palermo)
Business Administration (INSEAD, Fontainebleau, France)
Sales and Marketing Management (IBM, Milan, Italy)
Marketing Manager Operations (Unisys, Milton Keynes, U.K.)
Business Processes Management (Handysoft Co., London, U.K.)
Financial Management (UBS, Swiss Union Banks, Switzerland)
Enterprises Organization Models (Bank of Italy)
Financial Services Marketing (Bank of Italy)
Marketing Communication and Business Services (Centrimark Center, Catholic University)
Media Convergence and Marketing Strategy (L. Bocconi University)
ServSafe Manager (Amer. Rest. Association #13263454 exp. 2/6/2021)
Salesforce. Marketo. ACT! Internet platforms (BigCommerce, Wix, WordPress). MailChimp. MS Word, Excel (mastery),
PowerPoint, Access, Project, Visio. Pixlr. Adobe. QuickBooks. BizFlow (Business Process Management). Prisma,
Canon’s Print on Demand Workflow. When I Work. Quick Tap Survey. Google Analytics. AdWords. SEO. Social