** ******** **** firstname.lastname@example.org
Jacksonville Beach, FL 32250 904-***-****
Results-driven sales and marketing manager with 20+ years of increasingly responsible experience driving product and program strategy for fortune 500 and entrepreneurial companies. Differentiators include: a sophisticated understanding of marketing and finance that enables successful product-strategy development with a focus on profitability. A savvy team player and leader, experienced in spearheading high-impact strategic and tactical programs that establish branding and marketing dominance. Outstanding communications skills with the ability to relate to and work with diverse people. Excel at building consensus among internal and external business partners.
QUALIFICATIONS AND EXPERTISE:
Strategic Market Planning and Execution
Cooperative Advertising Programs
Key Account Management
Budget Management and Cost Control
Market Research and Competitive Analysis
Collateral Materials and Promotions
Vendor Relationship Management
Customer Loyalty Programs
Staff Development and Leadership
Preferred Medical 2018-Present
Manage and develop business in Florida and Georgia with a $10M pipeline and a 105% to plan achievement.
Call on C-Suite, Administrators and Purchasing in LTC facilities, Independent Pharmacies and HME/DME space.
Responsible for business development and managing/maintaining current accounts. Medical supply distribution (Enterals, Incontinence, Wound Care, Ostomy, Respiratory, Disposables etc.).
Marketing Programs Manager
Preferred Medical / NDC Homecare 2016-2018
Developed company’s first Marketing department.
Created and launched Homecare Marketing Services.
Worked closely with Executive Team, Category Management, Sales Team, Creative Services, and Purchasing.
Provided support for Homecare team in regards to all customer facing collateral and events.
Instrumental part of first annual “Power of Partnership” exhibition and tradeshow.
Managed and attended all tradeshows for company.
Direct to Customer E-mail Channel- Managed companies first Direct to Customer e-mail channel. Managed relations with Supplier Management, Category Management, Marcom, Analytics and third party vendors. Produced over $750K of revenue over baseline in 4 quarters.
Vendor Programs- Created and developed companies first vendor partner programs providing a new revenue stream of $150K in marketing funds while producing over $500K of growth over baseline product sales.
Marketing Manager, Customer / Sales Programs
McKesson Medical Surgical / PSS World Medical 2011-2016
McKesson Preferred Rewards- Managed all aspects of loyalty program. Produced over $1 million in customer rebate credits annually.
Webinar Wednesdays- Managed all aspects of educational webinar channel. Plan speakers, moderate webinars, manage touchpoints, market program and report metrics performance.
Advantage Club- Managed the supplier solicitation for promotions and products as well the sales communication channel. Produced over $10 million of revenue over baseline annually.
Direct to Customer E-mail Channel- Managed companies first Direct to Customer e-mail channel. Managed relations with Supplier Management, Category Management, Marcom, Analytics and third party vendors. Produced over $1 million of revenue over baseline in 4 quarters.
Equipment Circular- Managed year end program promoting equipment and lab products. Increased FY15 3rd quarter year over year sales by over $5 million and FY16 3rd quarter by over $6.2 million.
Introduced and orchestrated the first direct online sales program for the company, Mission Express.
Achieved over $30 million in sales, $19 million of growth and over $1.5 million of commissions over baseline averages for Sales Reps in the first year of program. Grew program to over $47 million in sales, $31 million of growth over baseline averages in second year.
Live Chat- Successfully launched online tool allowing customers to chat with TCS agents.
Benchmarking- Pioneered plan and researched competitive advantages and disadvantages through online, phone, social media and ongoing survey feedback.
Lead Generation Site- Partnered with ecommerce partners to develop website to drive potential new customers to MyPSS. Tool acquired more than 200 new accounts responsible for over $3 million of growth.
Online Loyalty- Focus of program was to increase the retention rate of customers for ordering products online. Retention rate of accounts increased by 23% year over year.
President Sales and Marketing
Pool Guard 2004-2015
Pioneered and grew a territory covering 8 counties in North Florida.
Generated over $4 million worth of revenue during a span of eleven years while maintaining 30% NET return.
Built a strong customer base through strategically planned advertising and marketing.
Created solid business to business relationships with pool builders to gain market share.
Responsible for inventory forecasting and profit and loss.
University of North Florida 1994-1996
B.A. Degree- Education (Cum Laude)
Santa Fe College 1992-1994
A.A. Degree- College Athlete (Scholar Athlete Award)
Completed Sales Development training as well as IMPACT, MDSI, Purpose Selling, Business Conversation, Time Management, Communications, LEAN, FISH, PROACT, HIDA/AMS, Franklin Covey and well versed in clinical lab.
Eugene Keane- Preferred Medical, Director Category Management
Rich Hall- Preferred Medical, VP and General Manager
Scott Stiles- Cepheid, Marketing Manager
John Harris- McKesson Medical-Surgical, Area Sales Manager