Digital Communications

Stephanie Wereley ************@*****.***

EXPERIENCE

Digital Communications Freelancer (2018 – 2019) Sensov Event Marketing Montreal, QC

- Clients: the Canadian Urological Association and PM Grow Summit

- Wrote strategy proposals, prepared weekly social media calendars, engaged followers, and produced monthly statistic reports

- Within three months my engagement statistics exceeded those of my predecessor

- Wrote blog posts

- Wrote and designed promotional emails

- Designed accompanying graphics

English Teaching Assistant (2018 – 2019) French Ministry of Education Rennes, France

- Successfully adapted to a francophone work environment in a foreign culture

- Polished my public speaking skills

- Independently prepared and delivered weekly language lessons as both a TA and a private tutor

Digital Communications Associate (2014 – 2018) McGill University, School of Continuing Studies Montreal, QC

Copywriter:

- Wrote dean's messages, blog posts, and copy for web and print materials

- Wrote 100+ pages of fresh copy for website relaunch

- Wrote bi-weekly articles published in 24 Heures Montréal

- Produced two magazine issues annually

Social media manager:

- Wrote both organic posts and paid advertisements

- Produced Facebook Live videos

Web editor:

- Maintained four websites with a total of 7,000+ pages

- Key web editor during the successful integration of a new online enrolment software Promotional email design:

- Wrote, designed and distributed up to 18 emails per month with an average open rate of 35 per cent, well above the industry average of 22 per cent

+ Oversaw communications interns

+ Coordinated the printing of marketing materials

Communications and Events Coordinator (2010 - 2014) Canadian Collegiate Athletic Association Cornwall, ON

- Planned and executed a social media plan which organically increased Facebook and Twitter followers by over 1,000% in three years

- Researched, wrote and distributed up to 25+ news releases and web articles per month

- Frequently published in Coaches of Canada and Volleyball Source magazines

- Wrote and designed a monthly internal newsletter

- Created and maintained a national media list, pitched national media by phone and email, performed daily media monitoring and provided a statistical analysis of media coverage

- Provided administrative support for 10 annual national championship events SKILLS

Communications

- Graduated at the top of my class in Communications Planning at Humber College

- Social Media Engagement: Twitter, Facebook, YouTube, LinkedIn, Instagram

Technical

- Fluent in Mac and Windows

- Website Management: Drupal, Joomla, WordPress, BlogSpot; HTML

- Social Media Management: HootSuite, Sprout Social, Canva

- Email Marketing: MailChimp, Envoke, ConstantContact

- Software: Microsoft Office; Adobe InDesign, Illustrator, Photoshop; Destiny One

- Project Management: Basecamp, Asana, Slack

Language and Culture

- Fluent English, Intermediate French

- Experience living and working in France, the United Kingdom and the United States

- Comfortable with public speaking

Performance

- Successful record of working independently with minimal supervision

- Proven ability to adapt to various industries and corporate cultures EDUCATION

Bachelor of Technology, Marketing minor (2005) Ryerson University

Graduate Certificate in Public Relations (2010) Humber College

Oral French as a Second Language (2014) Commission Scolaire de Montreal

Introduction to Technical Writing course (2016) Humber College WRITING PORTFOLIO

stephwereley.blogspot.com

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