Marketing Coordinator

GAYLE R. MCCULLY

***** ********* ***** ******** ****, OK 73120 909-***-**** *.*******@*******.*** MARKETING COORDINATOR – PROJECT / PRODUCTION / TRAFFIC MANAGER Energetic and results-oriented professional with exemplary qualifications and experience to develop, implement, and manage marketing plans and initiatives that increase company and brand awareness, drive product and service demand, expand market share, and grow sales and revenue. Self-motivated individual eager to contribute diverse talents toward collaborating with a growth-oriented company to facilitate the execution of innovative marketing campaigns and strategies, improve internal and external communication, and achieve aggressive business goals. AREAS OF STRENGTH

Marketing Campaigns / Initiatives Project Management/Facilitation Coordinate / Manage Resources

Creative Production Management Traditional & Digital Marketing Project Tracking and Reporting

Motivating & Supervising Teams Creative / Innovative / Analytical Marketing Material / Collateral

Written / Verbal Communication Marketing Research and Analysis Strategic & Tactical Marketing PROFESSIONAL EXPERIENCE

Production Supervisor – Marketing, San Manuel Casino, Highland, CA 2007 – 2019 Maintained full responsibility for demonstrating leadership, creativity and problem solving skills, and extensive knowledge of traditional and digital marketing to manage day-to-day production activities to maximize individual and department performance. Accountable for prioritizing and supervising new marketing work orders, projects, and workflow to meet requested delivery dates on print collateral, billboards, TV, radio, digital, and print media.

• Managed the entire production process including job initiation, gathering needed requirements, and prioritizing production schedule with creative staff, internal marketing, and contracted vendors for fulfillment materials.

• Oversaw print buy process and requisitions for PO’s for approval and distribution, communicated with print vendors regarding releases and proofs, and managed/tracked deliveries and obtained delivery confirmations.

• Supervised bulk mail process and staff including administrative areas, maintained all print samples and proper archival process, and served as trainer and administrator for Workfront cloud-based work management tool.

• Recognized for performance including managing and completing over 300 creative projects monthly. Earned many industry awards including Employee of the Year (2008) and Marketing Strategy Contest Winner (2011). Marketing Specialist, Circle K Corporation, Corona, CA 2002 – 2007 Directly accountable for applying initiative, critical thinking, creativity, and leadership abilities while providing a high level of support to the category management team for marketing promotions and merchandising plans and strategies. Managed promotional concepts and artwork files, explored cost effective ways to advertise marketing campaigns, and provided information to stores and operations regarding marketing and merchandising initiatives.

• Applied business knowledge to support diverse marketing activities including the design of detailed and complex monthly sales plans for six markets and managing POS signage, design, and other details with print vendor.

• Displayed excellent capacity to meet deadlines, build rapport with individuals at all levels and backgrounds, and to support marketing goals by facilitating an environment that consistently achieved or exceeded expectations.

• Established a reputation for maintaining professional composure in a dynamic, fast-paced environment, taking initiative to work on new projects and assignments, and remaining proactive to the needs of the organization.

• Acknowledged by management for anticipating problems and presenting effective solutions/recommendations, team collaboration and leadership, exceeding expectations, and consistently delivering outstanding results. EDUCATION

Vocational Program Graduate / Paralegal Studies Certificate of Completion, MTI College, Colton, CA Computer: Microsoft Office Suite, Adobe Creative Suite, Workfront, Applications, Software, Web, MAC, PCs

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