Manager Marketing

Elizabeth Wrenn 516-***-**** Glen Oaks, NY **********@*****.*** Linkedin

MARKETING PROFESSIONAL

Drives business results and influences customers’ experiences through creative marketing, project management, communications and building strong client relationships. Organized, creative, hard-working professional with experience in both direct to consumer and business to business marketing. A result- driven, innovative strategist with proven ability to translate and analyze ideas into high-quality deliverables to enhance visibility, growth, and brand reach in the financial services industry. Accomplished, detail-oriented copywriter who combines superior writing and proofreading skills with marketing savvy to write clear and engaging communication materials. Ability to quickly grasp concepts and deliver effective messages with appropriate tone and voice. Core Competencies:

Banking Strategic Analyst Project Management Brand Merchandising Marketing Communication Strategy Advertising Writing Project Planning and Development Event Management Digital Marketing Google Spreadsheets Leadership Budget Monitoring EXPERIENCE

Dime Community Bank Brooklyn, NY

Marketing and Project Manager, 1999 − 2019

Project Management:

Generated 20K new checking accounts over three-year period through the management and execution of a customer acquisition checking program, tripling pre-campaign results in both units and dollars.

Tracked and analyzed metrics from campaigns and recommended improvements.

Managed and worked closely with internal and external partners to develop, communicate and implement campaign plans targeted to both business / customer segments.

Event Support:

Spearheaded the development and launch of an online promotional store which streamlined and simplified the ordering and tracking process for the branch network.

Raised over $500K for local community organizations over the course of seven years through the management of the corporate charitable golf outing.

Collaborated and strategized with branch management on the planning and execution of local promotions. Brand Merchandising:

Over a 10-year period successfully opened 8 de-novo bank branches, including the ordering and facilitating of all interior and exterior displays.

Oversee all product marketing updates and ensured that brand name was consistently and effectively positioned throughout all media sources.

Worked closely with legal and compliance on all internal reviews and audits to ensure all collateral met regulatory standards.

Served as liaison with agency on the creative development of brochure and related marketing collateral, managing the design, product updates and rollout across the branch network. PREVIOUS EXPERIENCE

CFS Bank Westbury, NY

Corporate Marketing Associate

Coordinated all media advertising, in-store promotions, grand openings and branch events.

Updated and distributed all bank interest rates on a continual basis.

Maintained company web site; evaluated and disseminated all incoming mail. EDUCATION & CERTIFICATIONS

HOFSTRA UNIVERSITY Hempstead, NY

Bachelor of Business Administration

The Complete Digital Marketing Course – 12 Courses in 1 Udemy The Copywriter’s Workshop

National Seminar Training Hauppauge, NY

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